Recipe Cards PresentationBy Catherine and Sanem
Target AudienceWe decided that our final target audience for our cardswould be late teens-young adults who are eitherstudents or parents, as these recipes are simple tomake and quick to prepare. The secondary audiencewould be young teens, who may desire to cook foodfor themselves, instead of relying on their parents. Theinstructions are clear, and are therefore suited to thesecondary audience, as well as the primary audience.
Our DesignsWe decided on a house-style where we would featuretwo text sections, one for the ‘Method’, and then onefor the ‘Ingredients’, as it would make the text lookmore linear, and therefore more easy to follow with thestep-by-step listing of the recipes. Also, we used threeimages (taken by us) which were put at the side of thetext and added a visual aspect to the recipe cards. Wefollowed this layout for each of the eight recipe cards,so that the audience would be able to pick up on thehouse-style, and so that they would look as a set.
Our DesignsIn the right-hand corner of each recipe card, we have putthe flag of each designated country as it separates theindividuality of each cards. Also, we have put a bannerwhich links to each country behind the title, whichadds to theme of the recipe cards (e.g. pyramids +Egypt).
OutcomeWe are generally happy with the cards that we haveproduced, as we think the copy is clear and coherent,and the visual aspect (with the photographs and thebanner) makes the recipe cards stand out individually,and also more vibrant and eye-catching. However, ifwe had to change anything, it would be the final lookof the banners, as we used the ‘clone stamp’ toolseveral times on each of our recipe cards. Although,the majority of the banners worked well, and we werepleased of them.