Webinar: Mindful marketing with Twitter: 24 hours a day

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Can this new technology help you reach more vegans or educate non-vegans? We will explore the basic question, is Twitter right for me? Whether you’re new to Twitter or an addict, we will provide you with step-by-step instructions on: - Is Twitter worth it? Your world in 140 character bites

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Webinar: Mindful marketing with Twitter: 24 hours a day

  1. 1. Bi -Weekly Webinar Series Vegan MarketingMindful marketing withTwitter: 24 hours a day Presenter: Stephanie Redcross http://www.facebook.com/StephanieCanHelp
  2. 2. Logistics
  3. 3. Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar
  4. 4. Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar2. Post Questions During Presentation
  5. 5. Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar2. Post Questions During Presentation3. Post Webinar Survey
  6. 6. Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar2. Post Questions During Presentation3. Post Webinar Survey4. Special Bonus: Twitter Case Study
  7. 7. Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar2. Post Questions During Presentation3. Post Webinar Survey4. Special Bonus: Twitter Case Study5. Let’s Have Some Fun!!!
  8. 8. Webinar Wednesday Is Twitter worth it? Twitter users tend to be “early adopters” 19% of Twitter users are among the first to buy/try new products, compared to only 10% of the general populationSource: Sol Marketing Solutions http://www.veganmainstream.com
  9. 9. Webinar Wednesday Is Twitter worth it? Twitter plays an active role in purchasing decisions. 42% of Twitter users rely on this channel to learn about new products/services, and 41% of them share opinions about products/services via Twitter.Source: Sol Marketing Solutions http://www.veganmainstream.com
  10. 10. Webinar Wednesday Is Twitter worth it? Companies that use Twitter average 2x more leads per month than those that do not 67% of Twitter users are more likely to buy brands that they “follow”.Source: Sol Marketing Solutions http://www.veganmainstream.com
  11. 11. Webinar WednesdayBut, is Twitter worth it, to me? http://www.veganmainstream.com
  12. 12. Webinar Wednesday But, is Twitter worth it, to me?1. Listen: What are people saying? http://www.veganmainstream.com
  13. 13. Webinar Wednesday But, is Twitter worth it, to me?1. Listen: What are people saying?2. Competition: How are you using it? http://www.veganmainstream.com
  14. 14. Webinar Wednesday But, is Twitter worth it, to me?1. Listen: What are people saying?2. Competition: How are you using it?3. Customers Or Prospects: Create List http://www.veganmainstream.com
  15. 15. Webinar Wednesday But, is Twitter worth it, to me?1. Listen: What are people saying?2. Competition: How are you using it?3. Customers Or Prospects: Create List4. Stats and Facts: Get Familiar with The Numbers http://www.veganmainstream.com
  16. 16. Webinar Wednesday But, is Twitter worth it, to me?1. Listen: What are people saying?2. Competition: How are you using it?3. Customers Or Prospects: Create List4. Stats and Facts: Get Familiar with The Numbers5. Monitor: Conversations Of Industry Influencers http://www.veganmainstream.com
  17. 17. Webinar WednesdayWhat Is Twitter Used For? http://www.veganmainstream.com
  18. 18. Webinar Wednesday What Is Twitter Used For?1. Time Sensitive Events or Actions http://www.veganmainstream.com
  19. 19. Webinar Wednesday What Is Twitter Used For?1. Time Sensitive Events or Actions2. Drive Traffic http://www.veganmainstream.com
  20. 20. Webinar Wednesday What Is Twitter Used For?1. Time Sensitive Events or Actions2. Drive Traffic3. Generate Leads http://www.veganmainstream.com
  21. 21. Webinar Wednesday What Is Twitter Used For?1. Time Sensitive Events or Actions2. Drive Traffic3. Generate Leads4. Survey Community http://www.veganmainstream.com
  22. 22. Webinar Wednesday What Is Twitter Used For?1. Time Sensitive Events or Actions2. Drive Traffic3. Generate Leads4. Survey Community5. Fundraising http://www.veganmainstream.com
  23. 23. Webinar Wednesday What Is Twitter Used For?1. Time Sensitive Events or Actions2. Drive Traffic3. Generate Leads4. Survey Community5. Fundraising6. Event Planning http://www.veganmainstream.com
  24. 24. Webinar WednesdayWhat Makes Twitter Different?One on One Conversations Capability- Talking To Strangers- Asking For Advice- Recommending A Solutions- Building Rapport http://www.veganmainstream.com
  25. 25. Webinar WednesdayDiving Into The Twitter Deep End Lingo Tools http://www.veganmainstream.com
  26. 26. Webinar WednesdayDiving Into The Twitter Deep End Lingo ToolsHashtagsRetweetsBio-Optimization@Mentions and DM http://www.veganmainstream.com
  27. 27. Webinar WednesdayDiving Into The Twitter Deep End Lingo ToolsHashtags Auto-TweetRetweets URL ShortenerBio-Optimization List@Mentions and DM Scheduler http://www.veganmainstream.com
  28. 28. 3rd Party Apps Webinar WednesdayCoTweet.com (Free): Scheduling, Team Management and User FriendlySproutSocial.com(Paid): Scheduling, Reporting and Multiple PlatformsTweetbeep.com: Monitor What Peaple Are SayingTweetchat.com: Join Twitter Discussion - Hashtagbit.ly: URL ShortenerTwitterfeed.com: Auto Post Any RSS FeedWefollow.com: Twitter Directorymonitter.com: Track Trending TopicsTweetstats.com or TwitterCounter.com: Online Reporting, Comparisons http://www.veganmainstream.com
  29. 29. How to build an audience, Webinar Wednesdayengage people and build rapport Reasons To Communicate: Socialize Influence Network Answer Questions Provoke Thought Activism Entertain Breaking News Raise Awareness Share Your Opinion http://www.veganmainstream.com
  30. 30. How and when to tweet: Webinar Wednesday Rules Of Engagement Welcome New Be Responsive Followers Be Helpful Post Original Give Credit Content Use Hashtags Share and Inform Don’t Retweet Listen And Learn EverythingProvide Your Perspective http://www.veganmainstream.com
  31. 31. How and when to tweet: Webinar Wednesday Rules Of Engagement Welcome New Be Responsive Followers Be Helpful Post Original Give Credit Content Use Hashtags Share and Inform Don’t Retweet Listen And Learn Everything Provide Your Perspective http://www.veganmainstream.com
  32. 32. Webinar WednesdayVeganSuperStars http://www.veganmainstream.com
  33. 33. Webinar Wednesday Twitter Layout Update Bio Hashtags @Mention List Find Follower Adding Imageshttp://www.veganmainstream.com
  34. 34. Webinar Wednesday Twitter List Retweets MentionsLeave At Least 25 Characters For Retweets http://www.veganmainstream.com
  35. 35. Live Giveaway Event: Webinar Wednesday@SusanNichole Weekly Giveaway Giveaway For Each Platform Ask Attendees To Share To Win http://www.veganmainstream.com
  36. 36. Specials and Coupons Webinar Wednesday@Nakedpizza 1st promotion brought in 15% of total sales for the day 90% of those sales were new customers. 2nd Promotion: 75% of their record-selling day-directly from people calling from Twitter. http://www.veganmainstream.com
  37. 37. Webinar WednesdayOverall Twitter Strategy http://www.veganmainstream.com
  38. 38. Webinar Wednesday Overall Twitter StrategySet Goals: Engagement; Leads and Conversations http://www.veganmainstream.com
  39. 39. Webinar Wednesday Overall Twitter StrategySet Goals: Engagement; Leads and ConversationsSet up Tools: Landing pages; Track Results; Auto-Tweet; URL Shortener http://www.veganmainstream.com
  40. 40. Webinar Wednesday Overall Twitter StrategySet Goals: Engagement; Leads and ConversationsSet up Tools: Landing pages; Track Results; Auto-Tweet; URL ShortenerDevelop Target List: Hashtags and People To Follow;People To Build One on One Conversation; People ToInfluence; http://www.veganmainstream.com
  41. 41. Webinar Wednesday Overall Twitter StrategySet Goals: Engagement; Leads and ConversationsSet up Tools: Landing pages; Track Results; Auto-Tweet; URL ShortenerDevelop Target List: Hashtags and People To Follow;People To Build One on One Conversation; People ToInfluence;Communication Frequency: How Often To Tweet, AskQuestions, Engage In Dialog, Start A Discussion http://www.veganmainstream.com
  42. 42. Webinar Wednesday #But, I Still Have Questions? http://www.veganmainstream.com
  43. 43. Webinar Wednesday #But, I Still Have Questions? Social Media Bootcamp - $40 http://www.veganmainstream.com
  44. 44. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie Social Media Bootcamp - $40 http://www.veganmainstream.com
  45. 45. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 http://www.veganmainstream.com
  46. 46. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 3 Hour Intensive Hand On Training Session http://www.veganmainstream.com
  47. 47. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 3 Hour Intensive Hand On Training Session Connect With US http://www.veganmainstream.com
  48. 48. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 3 Hour Intensive Hand On Training Session Connect With US http://www.facebook.com/stephaniecanhelp http://www.veganmainstream.com
  49. 49. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 3 Hour Intensive Hand On Training Session Connect With US http://www.facebook.com/stephaniecanhelp http://www.facebook.com/veganmainstream http://www.veganmainstream.com
  50. 50. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 3 Hour Intensive Hand On Training Session Connect With US http://www.facebook.com/stephaniecanhelp http://www.facebook.com/veganmainstream http://www.twitter.com/veganmainstream http://www.veganmainstream.com
  51. 51. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 3 Hour Intensive Hand On Training Session http://www.veganmainstream.com/bootcamp Connect With US http://www.facebook.com/stephaniecanhelp http://www.facebook.com/veganmainstream http://www.twitter.com/veganmainstream http://www.veganmainstream.com
  52. 52. Bi -Weekly Webinar Series Social Media BootcampSaturday, November 19, 2011 9am PST to 12pm PST $40 per Attendeewww.veganmainstream.com/ bootcamp Presenter: Stephanie Redcross http://www.facebook.com/StephanieCanHelp

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