Webinar Wednesday: Drive Traffic To Your Blog; Expanding Your Reach

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There are a lot of ways to drive traffic, retain followers and attract visitors to your blog. The truth is, what works for some won’t work for others. You have to know your audience and make an investment. Especially, if you are trying to attract the vegan community vs. trying to have a mainstream appeal.We will provide you with some of the basic ways to achieve success that range from free to fee-based and offer you a handy cheat-sheet for success.

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Webinar Wednesday: Drive Traffic To Your Blog; Expanding Your Reach

  1. 1. DRIVETRAFFICTOYOURBLOG;EXPANDINGYOUR REACHMonthly Webinar Serieshttp://www.facebook.com/StephanieCanHelpPresenter: Stephanie Redcross1Friday, May 17, 13
  2. 2. LOGISTICSWebinar Wednesday2Friday, May 17, 13
  3. 3. 1.LinkTo Presentation/Video Recording will be sent 24hours after webinarLOGISTICSWebinar Wednesday2Friday, May 17, 13
  4. 4. 1.LinkTo Presentation/Video Recording will be sent 24hours after webinar2.Post Questions During PresentationLOGISTICSWebinar Wednesday2Friday, May 17, 13
  5. 5. 1.LinkTo Presentation/Video Recording will be sent 24hours after webinar2.Post Questions During Presentation3.Let’s Have Some Fun!!!LOGISTICSWebinar Wednesday2Friday, May 17, 13
  6. 6. THE BASICSWebinar Wednesdayhttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-83453Friday, May 17, 13
  7. 7. THE BASICSWebinar WednesdayGreatContenthttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-83453Friday, May 17, 13
  8. 8. THE BASICSWebinar WednesdayGreatContentRewardVisitorshttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-83453Friday, May 17, 13
  9. 9. THE BASICSWebinar WednesdayGreatContentRewardVisitorsInteractionhttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-83453Friday, May 17, 13
  10. 10. THE BASICSWebinar WednesdayGreatContentRewardVisitorsInteractionAllowFeedbackhttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-83453Friday, May 17, 13
  11. 11. THE BASICSWebinar WednesdayGreatContentRewardVisitorsInteractionAllowFeedbackCaptureContact Infohttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-83453Friday, May 17, 13
  12. 12. THE BASICSWebinar WednesdayGreatContentRewardVisitorsInteractionAllowFeedbackCaptureContact InfoNewFeatures/Serviceshttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-83453Friday, May 17, 13
  13. 13. THE BASICSWebinar WednesdayGreatContentRewardVisitorsInteractionAllowFeedbackCaptureContact InfoNewFeatures/ServicesRelevance InCommunityhttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-83453Friday, May 17, 13
  14. 14. THE BASICSWebinar WednesdayGreatContentRewardVisitorsInteractionAllowFeedbackCaptureContact InfoNewFeatures/ServicesRelevance InCommunityTrackTraffichttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-83453Friday, May 17, 13
  15. 15. GETTO KNOWYOUR READERSWebinar WednesdayKey Steps Sources Per Google Analytics4Friday, May 17, 13
  16. 16. GETTO KNOWYOUR READERSWebinar WednesdayKey Steps Sources Per Google AnalyticsTrackTraffic4Friday, May 17, 13
  17. 17. BETHE FIRSTTO RESPONDWebinar WednesdayKey StepsPros• Maximizes Exposure• GiveYou AVoice• Helps Reader KnowWhereYou StandFollow Major News Outlets•NYT, CNN, Huffington Post, ETC•Post A Response InTheComments•Post A Full Blog Post ExplainingYour Position•TweetYour Blog Post•Post An Image On Facebook WithYour Opinion and A LinkToTheOriginal Post5Friday, May 17, 13
  18. 18. BETHE FIRSTTO RESPONDWebinar WednesdayKey StepsPros• Maximizes Exposure• GiveYou AVoice• Helps Reader KnowWhereYou StandFollow Major News Outlets•NYT, CNN, Huffington Post, ETC•Post A Response InTheComments•Post A Full Blog Post ExplainingYour Position•TweetYour Blog Post•Post An Image On Facebook WithYour Opinion and A LinkToTheOriginal PostRelevance InCommunity5Friday, May 17, 13
  19. 19. GETTING BRAND NEWWebinar WednesdayKey StepsOtherType Of MediaOr Content FromOther ActivitiesVideo,Audio Rerecording, HandWritten Note6Friday, May 17, 13
  20. 20. GETTING BRAND NEWWebinar WednesdayKey StepsNewFeatures/ServicesOtherType Of MediaOr Content FromOther ActivitiesVideo,Audio Rerecording, HandWritten Note6Friday, May 17, 13
  21. 21. BE ACTIVE AND MEMORABLEWebinar WednesdayKey Steps Make MistakesAsk Of AdviceShareExpose YourselfHave An OpinionIt’s AboutThe GroupLead By ExampleConnect MembersSurpriseYour AudienceCare AboutThem7Friday, May 17, 13
  22. 22. BE ACTIVE AND MEMORABLEWebinar WednesdayKey StepsInteractionMake MistakesAsk Of AdviceShareExpose YourselfHave An OpinionIt’s AboutThe GroupLead By ExampleConnect MembersSurpriseYour AudienceCare AboutThem7Friday, May 17, 13
  23. 23. REWARD MUST BE REDEEMEDVIAYOU BLOGWebinar WednesdayKey StepsTrack Use, Downloads or Shares•Create Ebook From Blog Post•Create Photo Album OfTrip OrVeganAdventure•ProvideVisitors With A “CheatSheet”•Discounts on Books, Services & Products8Friday, May 17, 13
  24. 24. REWARD MUST BE REDEEMEDVIAYOU BLOGWebinar WednesdayKey StepsRewardVisitorsTrack Use, Downloads or Shares•Create Ebook From Blog Post•Create Photo Album OfTrip OrVeganAdventure•ProvideVisitors With A “CheatSheet”•Discounts on Books, Services & Products8Friday, May 17, 13
  25. 25. BEYOND FACEBOOKWebinar Wednesday9Friday, May 17, 13
  26. 26. ATTRACTING NON-VEGANSWebinar Wednesday➡ Make it easy for them to find content for them. For example howto transition or common questions about veganismKey Steps QuickTips➡ Spend time providing educational information.Also, it’s a greatopportunity to explain your perspective onVeganism➡ Hire a transitioning vegan as a writer, so they can speak thelanguage; Post more than one perspective on an issue➡ Promote your site on non-vegan websites; Explain how veganismoverlaps with other social issues10Friday, May 17, 13
  27. 27. ATTRACTING NON-VEGANSWebinar WednesdayDedicated Category➡ Make it easy for them to find content for them. For example howto transition or common questions about veganismKey Steps QuickTips➡ Spend time providing educational information.Also, it’s a greatopportunity to explain your perspective onVeganism➡ Hire a transitioning vegan as a writer, so they can speak thelanguage; Post more than one perspective on an issue➡ Promote your site on non-vegan websites; Explain how veganismoverlaps with other social issues10Friday, May 17, 13
  28. 28. ATTRACTING NON-VEGANSWebinar WednesdayDedicated Category➡ Make it easy for them to find content for them. For example howto transition or common questions about veganismKey Steps QuickTipsCreate AVegan FAQPage➡ Spend time providing educational information.Also, it’s a greatopportunity to explain your perspective onVeganism➡ Hire a transitioning vegan as a writer, so they can speak thelanguage; Post more than one perspective on an issue➡ Promote your site on non-vegan websites; Explain how veganismoverlaps with other social issues10Friday, May 17, 13
  29. 29. ATTRACTING NON-VEGANSWebinar WednesdayDedicated Category➡ Make it easy for them to find content for them. For example howto transition or common questions about veganismKey Steps QuickTipsCreate AVegan FAQPageOffer DiverseOpinions➡ Spend time providing educational information.Also, it’s a greatopportunity to explain your perspective onVeganism➡ Hire a transitioning vegan as a writer, so they can speak thelanguage; Post more than one perspective on an issue➡ Promote your site on non-vegan websites; Explain how veganismoverlaps with other social issues10Friday, May 17, 13
  30. 30. ATTRACTING NON-VEGANSWebinar WednesdayDedicated Category➡ Make it easy for them to find content for them. For example howto transition or common questions about veganismKey Steps QuickTipsCreate AVegan FAQPageOffer DiverseOpinionsPromote toVeganFriendly Sites➡ Spend time providing educational information.Also, it’s a greatopportunity to explain your perspective onVeganism➡ Hire a transitioning vegan as a writer, so they can speak thelanguage; Post more than one perspective on an issue➡ Promote your site on non-vegan websites; Explain how veganismoverlaps with other social issues10Friday, May 17, 13
  31. 31. OVERALLTRAFFIC STRATEGY11Friday, May 17, 13
  32. 32. OVERALLTRAFFIC STRATEGY• Track Results - Know WhereTo SpendYourTime• Host A Local Event, CreateVideo Content, Record AWebinar or AttendVegfest: It’s important to mix onlineand offline methods to reach people• Ask For Help: Email Friends, Family and ColleaguesToShareYour Content• Maintain An Exceptional Blog:Without great “unique”content, it will be hard to drive any amount of traffic11Friday, May 17, 13
  33. 33. Q & ANeed More Help? Set Up AMeeting With Stephaniehttp://www.veganmainstream.comBi -Weekly Webinar Serieshttp://www.facebook.com/StephanieCanHelpPresenter: Stephanie Redcross12Friday, May 17, 13

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