Webinar Wednesday: Social Media Round-Up: Which To Use?

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Not sure which tool is right for your business or blog? Twitter? Linkedin? Google+? Youtube? Pinterest? It's nearly impossible to do them all, so you need a guide, a tool, a process to determine which tool will give you the best return for your efforts. During this webinar we will recommend which social media platform to use for a specific purpose.

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Webinar Wednesday: Social Media Round-Up: Which To Use?

  1. 1. Social Media Roundup: Which Tool To Use? Presenter: Stephanie Redcrosshttp://www.facebook.com/StephanieCanHelp
  2. 2. Getting Started With Social Media Step #1: Develop A Strategy Sept#2: Prioritized Social Media Platforms Step#3: Secure Business/Brand Name Step#4: Update All Profiles;Welcome Message Step #5: Complete A Linkedin Profile Step#6: Post To One Or Two Platforms Step #7: After 60 Days Review Results; Make Corrections; When Ready, Add Add’l ToolsVegan Mainstream: Webinar Wednesday Series
  3. 3. What Type Of Strategy ➡ Purpose For Using Purpose: Expertise; Sales; Downloads; Traffic; Social Media Engagement; PR; Outreach ➡ Expected Goal Goals: Actual Numbers With Due Dates ➡ How You Will Measurement: Google Measure Results Analtyics; Clicks; Leads; Conversation ➡ Resources You Are Resources: Time; People; Willing To Allocate Money Must Be Documents; For Review LaterVegan Mainstream: Webinar Wednesday Series
  4. 4. Which Tool To Choose? Events/ Interaction/ Expertise Product Services Leads/Traffic Exposure Activities EngagementFacebook X X X X Twitter X X X XLinkedin X X XGoogle + X X X X Youtube X X X Scribd X X X X XPinterest X X X Blogs X X X X XInstagram X X X XVegan Mainstream: Webinar Wednesday Series
  5. 5. Other Things To Consider Type of Content You Can Create Your Personality Equipment Needed Natural Affinity Is Your Target Audience Using The Tool? Time Investment Plus, A Truck Load Of PatienceVegan Mainstream: Webinar Wednesday Series
  6. 6. Facebook Social-networking service The Unique Factor: Size; Separate Personal from Professional Use; Speed Of Response Ideal Use: Building A Community Around your Product or Service Tip Of The Day: When Sharing Blog Post, Include An Image Of the Post On The Blog Events/ Interaction/ Expertise Product Services Leads/Traffic Exposure Activities EngagementVegan Mainstream: Webinar Wednesday Series
  7. 7. Twitter Microblogging Service: 140 Text Characters The Unique Factor: Conversations & Events Type Of Biz Ideal: Services; Organizations;Authors; Trainers/Coaches; Tip Of The Day: Schedule At Least 8 to 10 Post Per Day (Diversity Is The Key) Events/ Interaction/ Expertise Product Services Leads/Traffic Exposure Activities EngagementVegan Mainstream: Webinar Wednesday Series
  8. 8. Linkedin Business-oriented social networking siteThe Unique Factor: Groups & Lead Generation Ideal Use: Introductions; Professional Forums; Collaborations; Recognition Tip Of The Day: Become An Active Member - Groups Participation & Answering Questions Events/ Interaction/ Expertise Product Services Leads/Traffic Exposure Activities EngagementVegan Mainstream: Webinar Wednesday Series
  9. 9. Google + Social Networking emphasis on organizing friendship information The Unique Factor: HangOuts Ideal Use: Accessibility; Collaborations; Training/ Demos Tip Of The Day: Post At Least One “Circle” Specific Content Per Week Events/ Interaction/ Expertise Product Services Leads/Traffic Exposure Activities EngagementVegan Mainstream: Webinar Wednesday Series
  10. 10. Youtube + A video-sharing website The Unique Factor: Viral Content Nature Ideal Use: Explaining Difficult Concepts; Comedy; Interviews; Training/ Demos Tip Of The Day: Create An FAQ Video Series Of What You Do and What You Offer Events/ Interaction/ Expertise Product Services Leads/Traffic Exposure Activities EngagementVegan Mainstream: Webinar Wednesday Series
  11. 11. Scribd Document-sharing website The Unique Factor: Formatted Content Distribution; Easily Sharing Large Files Ideal Use: Ebooks; Online Magazines; Free Book Chapters; Training Materials Tip Of The Day: Upload PDFs To Scribd Files - For Sharing On Social Networks Events/ Interaction/ Expertise Product Services Leads/Traffic Exposure Activities EngagementVegan Mainstream: Webinar Wednesday Series
  12. 12. Pinterest Virtual Pinboard The Unique Factor: Organized Photo Sharing; Ecommerce Integration; Hyperlinks Embeded Ideal Use: Recipes; Event Photos; Product Sales; Inventory Related Offers; This Just In Tip Of The Day: Create Boards For Personal and Professional Topics (Diversity) Events/ Interaction/ Expertise Product Services Leads/Traffic Exposure Activities EngagementVegan Mainstream: Webinar Wednesday Series
  13. 13. Blogging Frequent, chronological publication The Unique Factor: You Can Own It!; It Can Link To Your Website; Ideal Use: Education & PerspectiveTip Of The Day: Create A Editorial Calendar To Organize Content Topics & Frequency Events/ Interaction/ Expertise Product Services Leads/Traffic Exposure Activities EngagementVegan Mainstream: Webinar Wednesday Series
  14. 14. Instagram Photo-sharing App The Unique Factor: Spontaneous & RandomIdeal Use: Roadtrips; Travel; At Events; Photos Of You With Clients or ColleaguesTip Of The Day: Don’t Forget To Use Hashtags So People Can Easily Find Your Photos Events/ Interaction/ Expertise Product Services Leads/Traffic Exposure Activities EngagementVegan Mainstream: Webinar Wednesday Series
  15. 15. Social Media Roundup: Which Tool To Use? Presenter: Stephanie Redcrosshttp://www.facebook.com/StephanieCanHelp

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