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Webinar Wednesday: Building an Email List to Keep Customers Coming Back

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With all the buzz about Social Media, Email Marketing has been overlooked by many entrepreneurs, coaches, non-profits, chefs and business owners. This webinar will help you understand why Email marketing should not only be apart of your marketing mix, but might be one of your best tool to generate revenue and sales. To seize this opportunity you will need to start building a list now.

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Webinar Wednesday: Building an Email List to Keep Customers Coming Back

  1. 1. ! Building an Email List to Keep Customers Coming Back Presenter: Stephanie Redcross Live Session ! Date: Jul 23, 2014 ! Time: 11am PT/ 2pm ET
  2. 2. Advantages Of Email 1. Ownership Of Database: More Control Over Type, Frequency of communication 2. Direct access Whenever: Last Minute Emails, Limited Time Specials, No Filters, Algorithm or Few External Obstacles 3. Proven & Trackable Conversations: Soft Leads From Social Media; Metrics Of Engagement Vs ROI 4. Personalize: List Development; Sent Message Based On Similarity Between Groups Building an Email List to Keep Customers Coming Back | Webinar Wednesday Webinar Wednesday
  3. 3. What The Stats Tell Us Webinar Wednesday People who buy products marketed through email spend 138% more than people that do not receive email offers! ! 44% of email recipients made at least one purchase last year based on a promotional email! ! Consumers who receive email marketing spend 83% more when shopping. Building an Email List to Keep Customers Coming Back | Webinar Wednesday (Source: iContact)
  4. 4. Email Marketing Providers Webinar Wednesday Building an Email List to Keep Customers Coming Back | Webinar Wednesday
  5. 5. Monitor Click Through Rates Webinar Wednesday 5,000 Names 21,000 Likes 24,000 Followers 150 Clicks 80 Clicks 40 Clicks Recommendation: Test Your Click Through & Conversations Building an Email List to Keep Customers Coming Back | Webinar Wednesday
  6. 6. Do’s and Don’ts ❖ Never Buy A List: There’s no value to having people on your list that aren’t interested in your product or service. So, build it organically! ❖ Stop Sending Newsletters From Gmail or Outlook: Not only do you run the risk of violating anti-spam laws, you loose the ability to track results. ! ❖ Don't Import All Contact From Your Address Book: You want people that don’t just know you but want are interested in the product or services.! ❖ Make It Easy To Unsubscribe: Every time you email you list, you will have people unsubscribe. It’s just a fact of “email life” so get use to it. It’s better to let them go, them have people frustrated with your brand or business because you keep emailing them. Building an Email List to Keep Customers Coming Back | Webinar Wednesday Webinar Wednesday
  7. 7. Add It Everywhere! ❖ Home Page Header: Include an email sign up request on your home page above the fold. This will encourage people to join your list as their first action on your website.! ❖ Landing Page: A page dedicated to getting people to join your list. This should include an offer and change at least once a quarter. ! ❖ LightBox Email Popup: This should be a graphically image with include some type of benefit for joining your list. The most comment option is an ebook download. ! ❖ Sidebar: This is most common used for blog because it keep the option visible to all visitors and keep the sign up box above the fold in most cases. ! ❖ End Of A Blog Post: After someone reads your blog encourage them to join your list so they never miss a blog post, but get more exposure to your helpful advice. ! ❖ About Us Page: As you tell your story encourage reader to join your mailing list for more insider information.! ❖ Website Footer: Since this resides on every page of your website, it’s create a central location that can be accessed for your entire website. Building an Email List to Keep Customers Coming Back | Webinar Wednesday Webinar Wednesday
  8. 8. You Need A Landing Page Webinar Wednesday ! Focused Offer: Limited Distractions; Opportunity To Explain Benefits; Building an Email List to Keep Customers Coming Back | Webinar Wednesday
  9. 9. LightBox Email Sign Up Box Webinar Wednesday ! Very Effective: However, most annoyed most visitors Building an Email List to Keep Customers Coming Back | Webinar Wednesday
  10. 10. Acquisition Strategies 1. Social Media: Instant Access To Content Via Email Sign Up. 2. Events & On-Site: Sign Up Sheets (electronic version); Text To Subscribe; Instant Discounts 3. Request More Information: Landing Page For Each Service 4. 5-Day Challenge: Provide a short series of advice or information to help potential customers Webinar Wednesday Diversify Offer (Monthly/ Quarterly) Building an Email List to Keep Customers Coming Back | Webinar Wednesday
  11. 11. Interactive Emails Webinar Wednesday Every Email Should Ask Readers To Take An Action Building an Email List to Keep Customers Coming Back | Webinar Wednesday
  12. 12. Interactive Emails Webinar Wednesday Create A Sense of Urgency Building an Email List to Keep Customers Coming Back | Webinar Wednesday
  13. 13. Interactive Emails Webinar Wednesday Link Email To Social Media Post Building an Email List to Keep Customers Coming Back | Webinar Wednesday It doesn’t have to be sales related, ask a question in your email then ask readers to respond on Facebook or Twitter.
  14. 14. Presenter: Stephanie Redcross So, What’s Next? Sign Up For Our Next Webinar August 13 - 2pm ET/ 11am PT During the webinar we will discuss: ! •Leveraging Groups To Reach A Larger Audience! •Using Email To Generate Online Conversation! •Hosting Online Events! •Creating Must Share Content http://webinars.veganmainstream.com/

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