Webinar: Managing Successful Promotions With Vegans and The Veg Friendly Crowd

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So you want to build your brand with a promotion? This is a great way to drive traffic to your business but how do you go about creating a promotion that is a home-run and also manage the campaign.

We will highlight some key components of a successful campaign and how you can get started.

This presentation is a must have for any vegan or veg business owner, author or blogger.

Published in: Business, Technology
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  • Webinar: Managing Successful Promotions With Vegans and The Veg Friendly Crowd

    1. 1. Bi -Weekly Webinar Series Vegan MarketingManaging Successful Promotions With Vegans and The Veg Friendly Crowd Presenter: Stephanie Redcross http://www.facebook.com/StephanieCanHelp
    2. 2. Webinar Wednesday Logisticshttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    3. 3. Webinar Wednesday Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    4. 4. Webinar Wednesday Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar2. Post Questions During Presentation http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    5. 5. Webinar Wednesday Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar2. Post Questions During Presentation3. Post Webinar Survey http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    6. 6. Webinar Wednesday Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar2. Post Questions During Presentation3. Post Webinar Survey4. Let’s Have Some Fun!!! http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    7. 7. Webinar Wednesday Planning Stagehttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    8. 8. Webinar Wednesday Planning StageCampaignObjectives http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    9. 9. Webinar Wednesday Planning StageCampaign Who Is TheObjectives Target http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    10. 10. Webinar Wednesday Planning StageCampaign Who Is The TimeframeObjectives Target http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    11. 11. Webinar Wednesday Planning StageCampaign Who Is The Timeframe BudgetObjectives Target http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    12. 12. Webinar Wednesday Planning StageCampaign Who Is The Timeframe BudgetObjectives Target UserExperience http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    13. 13. Webinar Wednesday Planning StageCampaign Who Is The Timeframe BudgetObjectives Target User MessagingExperience http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    14. 14. Webinar Wednesday Planning StageCampaign Who Is The Timeframe BudgetObjectives Target User Promotion MessagingExperience Mix http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    15. 15. Webinar Wednesday Planning StageCampaign Who Is The Timeframe BudgetObjectives Target User Promotion Measure MessagingExperience Mix Results http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    16. 16. Webinar Wednesday Vegan Is The New Blackhttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    17. 17. Webinar WednesdayCampaign - Long and Short Term Effect Objective - What’s the Benefit To The User - How will You Measure Results - Giveaway, Contest, Sales, User Generated Content http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    18. 18. Webinar WednesdayCampaign - Long and Short Term Effect Objective - What’s the Benefit To The User - How will You Measure Results - Giveaway, Contest, Sales, User Generated Content Increase Facebook Fans and VM Exposure http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    19. 19. Webinar WednesdayWho’s The - Current users/ customers Target - influencers among individuals - decision-makers - groups - general public http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    20. 20. Webinar WednesdayWho’s The - Current users/ customers Target - influencers among individuals - decision-makers - groups - general public Existing Vegan Mainstream Supporters http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    21. 21. Webinar WednesdayTimeframe - Create a Sense Of Urgency - Give Users Enough Time To Complete The Task - Link campaign timeline with marketing timeline http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    22. 22. Webinar WednesdayTimeframe - Create a Sense Of Urgency - Give Users Enough Time To Complete The Task - Link campaign timeline with marketing timeline 36 Hours Campaign - Marketing 72 Hours http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    23. 23. Webinar Wednesday - People Resources NeededBudget - Prize: Offer Your Product Or Partner with Someone Else - Marketing Budget (e.g. Ads) - Creative Cost http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    24. 24. Webinar Wednesday - People Resources NeededBudget - Prize: Offer Your Product Or Partner with Someone Else - Marketing Budget (e.g. Ads) - Creative Cost Black Tie Set From Ethical Man http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    25. 25. Webinar Wednesday - What Information Do They User Need To Provide?Experience - Any Restrictions?? - Is The Task Easy Or Hard To Complete - Provide Detailed Instructions http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    26. 26. Webinar Wednesday - What Information Do They User Need To Provide?Experience - Any Restrictions?? - Is The Task Easy Or Hard To Complete - Provide Detailed Instructions Share With Your Friends VM Facebook Page http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    27. 27. Webinar WednesdayMessaging - Ensure All Materials Enforce The Messaging - Catch Phases Are Always Good - Multiple Versions For Different Channels http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    28. 28. Webinar WednesdayMessaging - Ensure All Materials Enforce The Messaging - Catch Phases Are Always Good - Multiple Versions For Different Channels Vegan Is The New Black http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    29. 29. Webinar Wednesday - Use Existing ChannelsPromotion Mix - Promote Via A Min 3 Channels - My Fav Mix: Email, Social Media, Press Release, Blogger Support - Promote More Than Once http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    30. 30. Webinar Wednesday - Use Existing ChannelsPromotion Mix - Promote Via A Min 3 Channels - My Fav Mix: Email, Social Media, Press Release, Blogger Support - Promote More Than Once Hourly Tweets; Mid Campaign Results http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    31. 31. Webinar WednesdayMeasure - Make Sure Campaign Has Built-in MetricsResults - Benchmark Your Stats Before Launching Your Campaign - Contengency Plan If Goal Not Reached http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    32. 32. Webinar WednesdayMeasure - Make Sure Campaign Has Built-in MetricsResults - Benchmark Your Stats Before Launching Your Campaign - Contengency Plan If Goal Not Reached Goal: 1000 New “Likes” http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    33. 33. Webinar WednesdayEngaging The Non-Veg Audiencehttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    34. 34. Webinar WednesdayEngaging The Non-Veg Audience Alternate Messaging For Non-Veghttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    35. 35. Webinar WednesdayEngaging The Non-Veg Audience Alternate Messaging For Non-Veg USe Non-Veg Hashtags and Bloggershttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    36. 36. Webinar WednesdayEngaging The Non-Veg Audience Alternate Messaging For Non-Veg USe Non-Veg Hashtags and Bloggers Be Prepared For Non-Vegan Commentshttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    37. 37. Webinar WednesdayEngaging The Non-Veg Audience Alternate Messaging For Non-Veg USe Non-Veg Hashtags and Bloggers Be Prepared For Non-Vegan Comments Be Willing To Educate and Helphttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    38. 38. Webinar WednesdayEngaging The Non-Veg Audience Alternate Messaging For Non-Veg USe Non-Veg Hashtags and Bloggers Be Prepared For Non-Vegan Comments Be Willing To Educate and Help Answer Questions and Concerns Quicklyhttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    39. 39. Webinar Wednesday Overall Promo Strategyhttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    40. 40. Webinar Wednesday Overall Promo StrategySet Obtainable Goals and A Clear Objectivehttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    41. 41. Webinar Wednesday Overall Promo StrategySet Obtainable Goals and A Clear ObjectiveReward Big: Multiple Chance To Win; PrestigiousRewards; Exclusive Rightshttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    42. 42. Webinar Wednesday Overall Promo StrategySet Obtainable Goals and A Clear ObjectiveReward Big: Multiple Chance To Win; PrestigiousRewards; Exclusive RightsAsk For Help: Email Friends, Family and Colleagues ToShare Your Campaignhttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    43. 43. Webinar Wednesday Overall Promo StrategySet Obtainable Goals and A Clear ObjectiveReward Big: Multiple Chance To Win; PrestigiousRewards; Exclusive RightsAsk For Help: Email Friends, Family and Colleagues ToShare Your CampaignCommunicate Constantly: Hourly; Daily or Weeklyhttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    44. 44. Webinar Wednesday Overall Promo StrategySet Obtainable Goals and A Clear ObjectiveReward Big: Multiple Chance To Win; PrestigiousRewards; Exclusive RightsAsk For Help: Email Friends, Family and Colleagues ToShare Your CampaignCommunicate Constantly: Hourly; Daily or WeeklyBe Ready To Make Adjustments; Document Everythinghttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    45. 45. Webinar Wednesday #But, I Still Have Questions? http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    46. 46. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    47. 47. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    48. 48. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Connect With US http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    49. 49. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Connect With US http://www.facebook.com/stephaniecanhelp http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    50. 50. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Connect With US http://www.facebook.com/stephaniecanhelp http://www.facebook.com/veganmainstream http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    51. 51. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Connect With US http://www.facebook.com/stephaniecanhelp http://www.facebook.com/veganmainstream http://www.twitter.com/veganmainstream http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    52. 52. Webinar Wednesday #But, I Still Have Questions? VM Webinar Series Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Connect With US http://www.facebook.com/stephaniecanhelp http://www.facebook.com/veganmainstream http://www.twitter.com/veganmainstream http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    53. 53. Webinar Wednesday #But, I Still Have Questions? VM Webinar Series http://anymeeting.com/veganmainstream Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Connect With US http://www.facebook.com/stephaniecanhelp http://www.facebook.com/veganmainstream http://www.twitter.com/veganmainstream http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    54. 54. Bi -Weekly Webinar Series Q &ANeed More Help? Set Up A Meeting With Stephanie http://www.tungle.me/ veganmainstream Presenter: Stephanie Redcross http://www.facebook.com/StephanieCanHelp

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