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ROI of Second Life Brand Presence

ROI of Second Life Brand Presence

The presentation was given at Massachusetts Innovation and Technology Exchange and discusses the hidden benefits of brand presence in Second Life. The talking points are posted here: http://www.hhcc.com/?p=269

The presentation was given at Massachusetts Innovation and Technology Exchange and discusses the hidden benefits of brand presence in Second Life. The talking points are posted here: http://www.hhcc.com/?p=269

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ROI of Second Life Brand Presence

  1. 1. ROI of Second Life, MITX, Dec.6, 2006, Hill Holliday find related notes at www.hhcc.com
  2. 3. Publicity: too late [from novelty to cliché in six months] Revenues: too early [infrastructure, traffic, economics] ROI short term
  3. 5. ROI long term 3-D interfaces
  4. 7. ROI Research: today: socialization interaction consumption tomorrow: production distribution long term
  5. 8. [ socialization ]
  6. 9. [ interaction ]
  7. 10. [ consumption ]
  8. 11. [ production and distribution ]
  9. 12. ZPrinter 310 Plus: $20,000
  10. 15. Xerox 9700 high speed laser printer, 1977

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