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ROI of Second Life Brand Presence

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ROI of Second Life Brand Presence

  1. 1. ROI of Second Life, MITX, Dec.6, 2006, Hill Holliday find related notes at www.hhcc.com
  2. 3. Publicity: too late [from novelty to cliché in six months] Revenues: too early [infrastructure, traffic, economics] ROI short term
  3. 5. ROI long term 3-D interfaces
  4. 7. ROI Research: today: socialization interaction consumption tomorrow: production distribution long term
  5. 8. [ socialization ]
  6. 9. [ interaction ]
  7. 10. [ consumption ]
  8. 11. [ production and distribution ]
  9. 12. ZPrinter 310 Plus: $20,000
  10. 15. Xerox 9700 high speed laser printer, 1977

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