![Publicity: too late [from novelty to cliché in six months] Revenues: too early [infrastructure, traffic, economics] ROI...](https://image.slidesharecdn.com/roi-of-second-life-brand-presence-2054/85/roi-of-second-life-brand-presence-3-320.jpg?cb=1222784726)
![[ socialization ]](https://image.slidesharecdn.com/roi-of-second-life-brand-presence-2054/85/roi-of-second-life-brand-presence-8-320.jpg?cb=1222784726)
![[ interaction ]](https://image.slidesharecdn.com/roi-of-second-life-brand-presence-2054/85/roi-of-second-life-brand-presence-9-320.jpg?cb=1222784726)
![[ consumption ]](https://image.slidesharecdn.com/roi-of-second-life-brand-presence-2054/85/roi-of-second-life-brand-presence-10-320.jpg?cb=1222784726)
![[ production and distribution ]](https://image.slidesharecdn.com/roi-of-second-life-brand-presence-2054/85/roi-of-second-life-brand-presence-11-320.jpg?cb=1222784726)
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- 1. ROI of Second Life, MITX, Dec.6, 2006, Hill Holliday find related notes at www.hhcc.com
- 3. Publicity: too late [from novelty to cliché in six months] Revenues: too early [infrastructure, traffic, economics] ROI short term
- 5. ROI long term 3-D interfaces
- 7. ROI Research: today: socialization interaction consumption tomorrow: production distribution long term
- 8. [ socialization ]
- 9. [ interaction ]
- 10. [ consumption ]
- 11. [ production and distribution ]
- 12. ZPrinter 310 Plus: $20,000
- 15. Xerox 9700 high speed laser printer, 1977
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