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The presentation was given at Massachusetts Innovation and Technology Exchange and discusses the hidden benefits of brand presence in Second Life. The talking points are posted here: http://www.hhcc.com/?p=269
1.
ROI of Second Life, MITX, Dec.6, 2006, Hill Holliday find related notes at www.hhcc.com
3.
Publicity: too late [from novelty to cliché in six months] Revenues: too early [infrastructure, traffic, economics] ROI short term
The presentation was given at Massachusetts Innovation and Technology Exchange and discusses the hidden benefits of brand presence in Second Life. The talking points are posted here: http://www.hhcc.com/?p=269
1.
ROI of Second Life, MITX, Dec.6, 2006, Hill Holliday find related notes at www.hhcc.com
3.
Publicity: too late [from novelty to cliché in six months] Revenues: too early [infrastructure, traffic, economics] ROI short term