Impact Mapping is a product planning technique that lets you set business goals and visualize the way and the means to achieve them. This method shows you the impact that this or that feature will make (or won’t) one implemented. By creating an Impact Map, you can see the bigger picture, align business goals and prioritize tasks.
And you need to make only 4 simple steps to transform abstract ideas into complete user stories:
1. Set and describe business goals
2. Identify personas (or actors) – people that can help you achieve your goals
3. Define actions that you want these actors to take
4. Come up with deliverables, aka what you can do to inspire these actions
Simple enough? Let’s put theory into practice by creating an Impact Map for an imaginary coffee house. We’ll go through the process of creating a map step by step. By the end of this tutorial, you won’t need any proof that mapping impact is simple and fun. We'll be creating it with UXPressia's Impact Mapping Online Tool (https://www.uxpressia.com)