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HOW TO CREATE AN IMPACT MAP
IN 4 EASY STEPS?
with UXPressia
WWW.UXPRESSIA.COM
@UXPressia /UXPressia /uxpressia
Impact Mapping is a
product planning
technique that lets you
set business goals and
visualize the way and
the means to ach...
When it’s time to create a map?
When you don’t know what
should be in the product.
When you want to prove to
your client...
Here’s how it works
1. Set & your business goals
Tip: keep them S.M.A.R.T.
2. Identify personas (actors)
people that help ...
Simple Enough?
Let’s put theory
into practice
WWW.UXPRESSIA.COM
@UXPressia /UXPressia /uxpressia
Imagine you have a
coffee house. What
would be your
primary goal?
Setting the business goals
WWW.UXPRESSIA.COM
@UXPressia ...
Making More
Profit of Course!
WWW.UXPRESSIA.COM
@UXPressia /UXPressia /uxpressia
Let’s say you want to boost sales
by 15% by the end of this quarter.
 What exactly you want
to achieve.
 Why achieving t...
Let’s put it in our map
WWW.UXPRESSIA.COM
@UXPressia /UXPressia /uxpressia
Defining the personas (actors)
persona Find people who can help you achieve
your business goals. And describe:
 What you ...
Meet our coffee heroes
Per Edvarsen.
A coffee lover. Worries that
He spends too much money
on coffee.
Gilbert Arnaud.
Occa...
Let’s put them in our map too
WWW.UXPRESSIA.COM
@UXPressia /UXPressia /uxpressia
Time to Define Actions
you want your personas to take in order
to help you achieve your business goals
WWW.UXPRESSIA.COM
@...
Add Impacts
We want Per to buy more
coffee without thinking about
spending too much money
We want Amy to stay in our
coffe...
In our map they go
WWW.UXPRESSIA.COM
@UXPressia /UXPressia /uxpressia
Last step:
Come up with
Deliverables
WWW.UXPRESSIA.COM
@UXPressia /UXPressia /uxpressia
Deliverables. What can we offer?
Offer Per “Every 7th coffee” is
on the house loyalty program
Help Amy by decreasing the
l...
Fill you map with deliverables
WWW.UXPRESSIA.COM
@UXPressia /UXPressia /uxpressia
Wrap it up in
User Stories
WWW.UXPRESSIA.COM
@UXPressia /UXPressia /uxpressia
As a coffee lover, I don’t want
to spend too much money
without cutting down how
much coffee I drink.
As an occasional cof...
Our Impact Map is Ready!
@UXPressia /UXPressia /uxpressia
WWW.UXPRESSIA.COM
What’s next?
WWW.UXPRESSIA.COM
@UXPressia /UXPressia /uxpressia
Impact Mapping
Online Tool
WWW.UXPRESSIA.COM/
IMPACT-MAP-ONLINE-TOOL
Time to create an IM
yourself with UXPressia’s
@UXPre...
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How to create an Impact Map in 4 easy steps?

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Impact Mapping is a product planning technique that lets you set business goals and visualize the way and the means to achieve them. This method shows you the impact that this or that feature will make (or won’t) one implemented. By creating an Impact Map, you can see the bigger picture, align business goals and prioritize tasks.

And you need to make only 4 simple steps to transform abstract ideas into complete user stories:
1. Set and describe business goals
2. Identify personas (or actors) – people that can help you achieve your goals
3. Define actions that you want these actors to take
4. Come up with deliverables, aka what you can do to inspire these actions

Simple enough? Let’s put theory into practice by creating an Impact Map for an imaginary coffee house. We’ll go through the process of creating a map step by step. By the end of this tutorial, you won’t need any proof that mapping impact is simple and fun. We'll be creating it with UXPressia's Impact Mapping Online Tool (https://www.uxpressia.com)

Published in: Software
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How to create an Impact Map in 4 easy steps?

  1. 1. HOW TO CREATE AN IMPACT MAP IN 4 EASY STEPS? with UXPressia WWW.UXPRESSIA.COM @UXPressia /UXPressia /uxpressia
  2. 2. Impact Mapping is a product planning technique that lets you set business goals and visualize the way and the means to achieve them. WWW.UXPRESSIA.COM @UXPressia /UXPressia /uxpressia
  3. 3. When it’s time to create a map? When you don’t know what should be in the product. When you want to prove to your client that a particular feature isn’t worth enough. When you want to plan the next sprint or release. WWW.UXPRESSIA.COM @UXPressia /UXPressia /uxpressia
  4. 4. Here’s how it works 1. Set & your business goals Tip: keep them S.M.A.R.T. 2. Identify personas (actors) people that help you achieve your goals 3. Define impacts actions you want personas to take 4. Come up with deliverables what you can deliver to personas so that they do what you want them to do WWW.UXPRESSIA.COM @UXPressia /UXPressia /uxpressia
  5. 5. Simple Enough? Let’s put theory into practice WWW.UXPRESSIA.COM @UXPressia /UXPressia /uxpressia
  6. 6. Imagine you have a coffee house. What would be your primary goal? Setting the business goals WWW.UXPRESSIA.COM @UXPressia /UXPressia /uxpressia
  7. 7. Making More Profit of Course! WWW.UXPRESSIA.COM @UXPressia /UXPressia /uxpressia
  8. 8. Let’s say you want to boost sales by 15% by the end of this quarter.  What exactly you want to achieve.  Why achieving this goal is important.  How you will know that you’ve achieved this goal. Describe WWW.UXPRESSIA.COM @UXPressia /UXPressia /uxpressia
  9. 9. Let’s put it in our map WWW.UXPRESSIA.COM @UXPressia /UXPressia /uxpressia
  10. 10. Defining the personas (actors) persona Find people who can help you achieve your business goals. And describe:  What you know about them.  What they need  What their frustrations are  How you can solve their problem Tip: you actors may also be those standing in your way WWW.UXPRESSIA.COM @UXPressia /UXPressia /uxpressia
  11. 11. Meet our coffee heroes Per Edvarsen. A coffee lover. Worries that He spends too much money on coffee. Gilbert Arnaud. Occasional coffee buyer. Always in a rush. Hates waiting in lines. Amy Stoyer. Loves to catch up with friends over a cup of coffee Hates distracting noises. WWW.UXPRESSIA.COM @UXPressia /UXPressia /uxpressia
  12. 12. Let’s put them in our map too WWW.UXPRESSIA.COM @UXPressia /UXPressia /uxpressia
  13. 13. Time to Define Actions you want your personas to take in order to help you achieve your business goals WWW.UXPRESSIA.COM @UXPressia /UXPressia /uxpressia
  14. 14. Add Impacts We want Per to buy more coffee without thinking about spending too much money We want Amy to stay in our coffee shop longer so that she wants to buy another cup We want Gilbert to pop in more often so that he’s not afraid to get stuck in a line WWW.UXPRESSIA.COM @UXPressia /UXPressia /uxpressia
  15. 15. In our map they go WWW.UXPRESSIA.COM @UXPressia /UXPressia /uxpressia
  16. 16. Last step: Come up with Deliverables WWW.UXPRESSIA.COM @UXPressia /UXPressia /uxpressia
  17. 17. Deliverables. What can we offer? Offer Per “Every 7th coffee” is on the house loyalty program Help Amy by decreasing the level of noise produced by coffee grinders Optimize inner process so that Gilbert doesn’t have to wait for too long WWW.UXPRESSIA.COM @UXPressia /UXPressia /uxpressia
  18. 18. Fill you map with deliverables WWW.UXPRESSIA.COM @UXPressia /UXPressia /uxpressia
  19. 19. Wrap it up in User Stories WWW.UXPRESSIA.COM @UXPressia /UXPressia /uxpressia
  20. 20. As a coffee lover, I don’t want to spend too much money without cutting down how much coffee I drink. As an occasional coffee buyer I want my drinks to be served ASAP so I can make it to my meetings in time. As someone who wants to enjoy chatting with friends I don’t want to be disturbed by noises. @UXPressia /UXPressia /uxpressia WWW.UXPRESSIA.COM
  21. 21. Our Impact Map is Ready! @UXPressia /UXPressia /uxpressia WWW.UXPRESSIA.COM
  22. 22. What’s next? WWW.UXPRESSIA.COM @UXPressia /UXPressia /uxpressia
  23. 23. Impact Mapping Online Tool WWW.UXPRESSIA.COM/ IMPACT-MAP-ONLINE-TOOL Time to create an IM yourself with UXPressia’s @UXPressia /UXPressia /uxpressia WWW.UXPRESSIA.COM

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