Co-opetition Thesis Presentation

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Co-opetition Thesis Presentation

  1. 1. Communication Arts
  2. 2. Occasional Sale Stores “ store that is open A occasionally!” O rigins: Second Hand Rose Rosalie G arner 1 993 Buffalo, Minnesota
  3. 3. Entrepreneurial & Marketing Interface “Amateurs look for inspiration; the rest of us just get up and go to work.” Chuck Close
  4. 4. Today’s Entrepreneur: “An innovator or developer who recognizes and seizes opportunities, converts those opportunities into workable/marketable ideas, adds value through time, effort, money or skills, assumes the risks of the competitive marketplace to implement these ideas and realizes the rewards from these efforts.” D. Kuratko
  5. 5. Entrepreneurial Marketing “ characterized …is by a responsiveness to the marketplace and a seemingly intuitive ability to anticipate changes in customer demands.” E. C ollinson and E. Shaw
  6. 6. Repurposing & Refurbishing Web Resources • junkmarketstyle.com • cottageelements.blogsp ot.com • robojunker.com • junkcreation.com
  7. 7. The Creative Process Ian Fillis University of Stirling Impressionists Expressionists Cubists Surrealists
  8. 8. Co-opetition Theory • Synergy • Leverage SMEs, co-opetition and knowledge sharing: the role of information systems M. Levy
  9. 9. Coordination Repositioning Synergy - weak Synergy - strong Leverage - weak Leverage - strong Synergy - weak Synergy - strong Leverage - weak Leverage - weak Efficiency Collaboration
  10. 10. The “Co-opetition” Knot 1. Coordination 2. Repositioning Synergy/weak (- Synergy/strong (+ sharing) sharing) Leverage/weak (- Leverage - strong (+ power) power) 3. Untangle s - no elf 4. Guide and help 1 . Untangle s - no elf talking! 2. Guide others to untangle others ! talking! untangle self! Synergy - weak (- Synergy - strong (+ sharing) sharing) Leverage - weak (- Leverage - weak (-
  11. 11. myshopkeys.com
  12. 12. Lori L. Swanson vedalia75@gmail.com

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