Yannick Gaultier - Using sh404SEF to improve search engine ranking of your Joomla site

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Yannick will summarize the main factors influencing search engines rankings with a particular focus on the on-page factors and how sh404SEF can be used to improve Joomla’s natural results.

In addition he will summarize some of the other features of sh404SEF such as analytics and short urls and the roadmap for future development.

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Yannick Gaultier - Using sh404SEF to improve search engine ranking of your Joomla site

  1. 1. sh404sef, seo and analytics JoomlaDay South Africa 20.08.2010
  2. 2. What's the plan ? <ul><li>a - What are we talking about ?
  3. 3. b - A quick timeline
  4. 4. c - Why would you use it ?
  5. 5. d - Basic features
  6. 6. e - Recent additions </li></ul>
  7. 7. Questions 1 - Using or have used sh404SEF ? 2 - Familiar with URL rewriting and SEO ? 3 - Collect site analytics data?
  8. 8. a - What are we talking about ? <ul><li>a Joomla 1.5/1.6/1.7 extension </li></ul><ul><ul><li>adds SEO features
  9. 9. fix SEO issues
  10. 10. improves security </li></ul></ul>
  11. 11. a - What are we talking about ? <ul><li>Contact info </li><ul><li>Home : anything-digital.com/3w
  12. 12. Support : anything-digital.com/34p
  13. 13. F.A.Q. : anything-digital.com/3u
  14. 14. Manual : anything-digital.com/3h </li></ul></ul>
  15. 15. b - A quick timeline late 2005 <ul><ul><li>build personal sites, want multilingual SEF urls
  16. 16. modify 404SEFx </li></ul></ul>late 2006 <ul><ul><li>publish hacks on forums </li></ul></ul>
  17. 17. b - A quick timeline early 2007 <ul><ul><li>dedicated support site (1 st june '07)‏
  18. 18. lots of new features </li></ul></ul>early 2008 <ul><ul><li>native Joomla 1.5 (jan. 2008)
  19. 19. 650 downloads / day
  20. 20. 5000+ forum members </li></ul></ul>
  21. 21. b - A quick timeline sept 2009 <ul><ul><li>becomes GPL commercial </li></ul></ul>(loose 230+ reviews!) <ul><ul><li>Anything Digital sales partnership </li></ul></ul>sept 2010 <ul><ul><li>development back on track, new features
  22. 22. organized support </li></ul></ul>
  23. 23. c - Why would you use it ? <ul><li>more detail s </li></ul><ul><ul><li>What it does: anything-digital.com/ yk
  24. 24. What it doesn’t: anything-digital.com/ k3x‏ </li></ul></ul>
  25. 25. c - Why would you use it ? <ul><li>SEO results </li></ul><ul><ul><li>better SEF urls (ranking, backlinks boost)
  26. 26. largest number of plugins in the Joomla world
  27. 27. better page titles , hx tags, read more links
  28. 28. duplicate content
  29. 29. shurl (backlinks)
  30. 30. ‏ </li></ul></ul>
  31. 31. c - Why would you use it ? <ul><li>SEO results </li></ul><ul><ul><li>analytics data
  32. 32. anti-spam
  33. 33. table-less joomla output‏ (1.5x only)
  34. 34. detailed 404 logs (time, I.P., user agent)‏ </li></ul></ul>
  35. 35. c - Why would you use it ? <ul><li>user friendliness </li></ul><ul><ul><li>nice urls, speed (rejected attacks)
  36. 36. shurl‏
  37. 37. outgoing links‏
  38. 38. analytics data </li></ul></ul>
  39. 39. c - Why would you use it ? <ul><li>improved security </li></ul><ul><ul><li>url check, XSS
  40. 40. anti-flooding
  41. 41. anti-spam (Project Honey Pot)‏
  42. 42. IP, user-agent white/black list </li></ul></ul>
  43. 43. d - Basic features: SEF urls <ul><li>S earch E ngines F riendly urls
  44. 44. today : F riendly URL s </li><ul><li>for people
  45. 45. for search engines </li></ul><li>largest # of plugins to support 3rd-party components
  46. 46. (Yes, still very much for search engines) </li></ul>
  47. 47. d - Basic features: SEO <ul><li>S earch E ngines O ptimization
  48. 48. complex, many factors </li><ul><li>on page, off page (backlinks, age,...) </li></ul><li>sh404sef : on page optimization </li></ul>(and also off-page!) <ul><li>#1 factor : page title, not SEF url </li></ul>(seomoz)
  49. 49. d - Basic features <ul><li>Installs like any extension
  50. 50. Upgrades keep all data
  51. 51. Default settings are usually OK
  52. 52. review settings before enabling! </li></ul>
  53. 53. d- Basic features <ul><li>Enabling with default settings : </li><ul><li>SEF urls have /index.php/ (don't require .htaccess)‏
  54. 54. most important seo improvements
  55. 55. most important security checks </li></ul></ul>
  56. 56. e – Recent additions: shurl <ul><li>shurl, joomla own tiny urls </li><ul><li>auto-create short urls </li></ul></ul>shurl generated: k206
  57. 57. e – Recent additions: shurl <ul><li>user requests : </li></ul>www.mysite.com/k206 <ul><li>sh404sef 301 redirects to </li></ul>www.mysite.com/best-SEO-practices.html <ul><li>put /k206 on your business cards, leaflet, printed ads, tweets, speak over phone </li></ul>
  58. 58. e – Recent additions: shurl <ul><li>don't rely on 3rd-party
  59. 59. users know to which site they go before clicking
  60. 60. SEO backlinks boost </li></ul>
  61. 61. e – Recent additions: 404 page <ul><li>404 error page matters
  62. 62. keep users on your site
  63. 63. help them find what they want </li></ul><ul><li>Joomla handling: room for improvement </li></ul>
  64. 64. e – Recent additions: 404 page <ul><li>Joomla! may returns code 200 </li></ul>
  65. 65. e – Recent additions: 404 page Better than 1.5, but not enough
  66. 66. e – Recent additions: 404 page Help user Keep user on your site
  67. 67. e – Recent additions: mobile <ul><li>easy support for mobile users </li></ul>
  68. 68. e – Recent additions: Analytics <ul><li>SEO is measuring things
  69. 69. many Joomla users don't </li></ul><ul><li>make it easy
  70. 70. make it better </li></ul><ul><li>Choice: Google Analytics </li></ul>
  71. 71. e – Recent additions: Analytics <ul><li>Collect analytics data </li></ul><ul><li>Flexible, easy </li></ul>
  72. 73. e – Recent additions: Analytics <ul><li>manager: more powerful </li></ul>
  73. 74. e – Recent additions: better <ul><li>collect more data than G! </li></ul><ul><li>more to come (separate extension) </li></ul>
  74. 75. e – Recent additions: Canonical <ul><li>automatic handling of </li></ul>rel=canonical <ul><li>Virtuemart, Flexicontent
  75. 76. also in headers, for PDF </li></ul>
  76. 77. F I N (the end)

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