Social Media for Health Care 2.0

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a look at how healthcare can get into the web 2.0 conversation.

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Social Media for Health Care 2.0

  1. 1. Social Media for Health 2.0: Getting into the conversation Vanessa DiMauro President Leader Networks www.leadernetworks.com vdimauro@leadernetworks.com
  2. 2. Health Advocacy: Many are looking for information and opinions online 160 million people in the U.S. have gone online for health information  (National Research Corporation, 2007) ◦ The top four online health activities conducted by U.S. residents all involve the activity of researching: prescriptions (38% of people), treatment options (37%), medical procedures (37%) and disease/wellness information (31%). 34% of Americans turn to social media for health research (icrossing,  2008) © LeaderNetworks 2008

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