Online Community Strategy Roadmap (Updated 2015)

4,293 views

Published on

This slide outlines the major milestones and risks for building a branded online community.

Published in: Business, Technology
2 Comments
10 Likes
Statistics
Notes
No Downloads
Views
Total views
4,293
On SlideShare
0
From Embeds
0
Number of Embeds
896
Actions
Shares
0
Downloads
149
Comments
2
Likes
10
Embeds 0
No embeds

No notes for slide

Online Community Strategy Roadmap (Updated 2015)

  1. 1. ® Planning Phase - Strategic • Business plan • Audience research & profiling • Benchmarking • Identify value drivers Planning Risks • Incorrect ROI assumptions • Target audience needs & business goals misaligned • Competitive overlap • Brand confusion Launch Phase - Operational • Design platform features & functionality • Develop onboarding and retention plans • Content co-planning • Developing scalable best practices Operational Risks • Technology delivery failure • Poor audience outreach response • Content planning delays • Insufficient user engagement resources Growth Phase • Develop multi-tack member journeys • Extend operational alignment to community outcomes • Refine governance and metrics Ongoing Risks • Inadequate customer support • Audience fragmentation • Weak community leadership • Missing performance metrics Milestones Risks Online Community Strategy Milestones & Risks

×