Helping organizations build deeper relationships with key stakeholders

Are You Listening?

Social. Business. Online.
Oper...
About Leader Networks
Leader Networks is a research and strategy consulting group focused on helping organizations build d...
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Online Community Health Check Program

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Now that your online community is enabling members to interact with your domain experts, as well as each other, to solve their most pressing business issues and better utilize your product and service offerings, it’s time to make sure your community is aligned with the strategic objectives of your organization. Why? Every dynamic system requires a checkup because, well, change is inevitable. Learn how an Online Community Health Check can help your organization's online community reach it's potential.

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Online Community Health Check Program

  1. 1. Helping organizations build deeper relationships with key stakeholders Are You Listening? Social. Business. Online. Operational Impact Online Community Health Check Gartner recently reported that the vast majority of social collaboration initiatives fail due to lack of purpose.1 Our own research2 shows that companies are starting to discover that the real value of social lies not in marketing alone, but in leveraging the insights to be more responsive to key stakeholders and compliment operational processes. For this reason, we offer the Online Community Health Check – a research-based diagnostic that evaluates your online community’s capabilities and opportunities. It helps organizations address compelling questions, such as: • Do you have the optimal business case for the online community or are there additional opportunities? • How does the online community support your company’s strategic agenda? • Are you reaching the right stakeholders with our online community? How do you know? • Does your content offering align with your members? • Which features really matter? • What is the right level of engagement and how can you achieve greater vibrancy? • How will feedback and insights be leveraged? Are you missing out on opportunities to compliment operational processes such as customer service or product development? • How will you measure success in the eyes of the organization as well as the members? Customer Testimonial “ Our team’s experience was stellar! We needed help to understand our user’s needs and come up with an engagement plan to build a strong community (of approx 8000+ users) for our collaboration platform (at Cisco). Leader Networks was extremely thorough in their research and analysis’. Their recommendations helped us grow Leader Networks’ deep experience in designing, creating, running and analyzing the community by 200% within online communities gives us an unparalleled understanding of best practices a few months!” as well as the unique characteristics and distinctive patterns of online social engagement and interaction. We understand how best to create online environments that combine your network and business requirements with the Manoj Sinha Customer Experience at Cisco needs of those all-important people – your community stakeholders. Social business success is built on a deep understanding of what it takes to connect and engage the right people around topics that matter to them. Our Health Check diagnostic identifies critical online community success factors that we have developed and proven through scores of engagements across various industries. We also enhance our practical expertise with an ongoing research agenda which uncovers and applies emerging best practices to your online community initiative. 1 2 Press Release, April 2, 2013, Gartner, Inc. The Social Business Benchmark Study – 2013 Preliminary Findings, Leader Networks, LLC
  2. 2. About Leader Networks Leader Networks is a research and strategy consulting group focused on helping organizations build deeper B2B relationships with key stakeholders, thus creating significant competitive advantage and outstanding business results. We guide firms in the strategic use and deployment of online social tools and techniques, including developing innovative ways to listen to, learn about, interact with and build trust across a wide range of constituencies including prospective and current customers, suppliers, partners, and employees via B2B online communities and social business initiatives. Let’s Get Started To learn more about how we can help you please call or email: Vanessa DiMauro, CEO, Leader Networks, 617-484-0778, vdimauro@leadernetworks.com Online Community Health Check Process The Leader Networks Online Community Health Check is a research-based diagnostic that evaluates your online community’s capabilities and opportunities. We examine your online community across a number of critical success factors. Here is the process: RESULTS: Health Check Summary INPUT: Diagnostic Areas COMMUNITY STRATEGY BUSINESS MODEL ENGAGEMENT GROWTH COMMUNITY OPERATIONS FEATURES CONTENT COMMUNITY IMPACT CULTURE Mission Vision Member Acquisition Profile Staffing Content Plan Metrics KPIs Content Balance (UCG, 3rd Party Company) Organizational Readiness Business Alignment Business Model Definition Member Buy-In Member Onboarding Vibrancy Outreach Internal Expert Participation Cross-Functional Engagement Member Growth Organizational Usage Feature Use Executive Sponsorship New Feature Roadmap External Positioning Integration Brand Consistancy Member Experience Strengths Strengths Strengths Strengths Strengths Opportunities for improvement Opportunities for improvement Opportunities for improvement Opportunities for improvement Opportunities for improvement Short term recommendations Short term recommendations Short term recommendations Short term recommendations Short term recommendations Longer term recommendations Longer term recommendations Longer term recommendations Longer term recommendations Longer term recommendations A detailed review of your strengths and opportunities for improvement and actionable recommendations. www.leadernetworks.com

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