3 Models of Social Influence

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Slides in support of a Social Media Today "Best Thinkers" webinar series. The hashtag for the series is #SMTlive. I will post the link to the audio once I have it.

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3 Models of Social Influence

  1. 1. Defining and Building Online Influence: My Klout Score Sucks and Why I Should Care Presented at Social Media Today Best Thinkers Series 9/20/2011 A Discussion with Vanessa DiMauro CEO Leader Networks @vdimauro
  2. 2. On Influence <ul><li>Influence is….. The ability to shift a person or group’s </li></ul><ul><li>thinking on a particular topic or idea. </li></ul><ul><li>Influence is often exerted through the creation of </li></ul><ul><li>thought leadership but it can also represent a person </li></ul><ul><li>or group’s ability to shepherd a new idea to </li></ul><ul><li>adoption. </li></ul>
  3. 3. 3 Models Of Online Influence Peer to peer(s) Goal : Helping peers troubleshoot transactional problems, surface referrals or identify options for purchase. Sharing experiences. Methods : Content curation, Repeat presence on relevant sites, rapid growth scale and/or relevance of followers. ROI Measures: social media “crescendo effect” – amplification mentions. Professional or personal validation. <ul><li>Business </li></ul><ul><li>to customer/consumer </li></ul><ul><li>Goal : Keeping customers informed on your products/services and how to use them </li></ul><ul><li>Methods : Company-written blogs with comments; event amplification, use of social media tools to broadcast and create information. </li></ul><ul><li>ROI Measures: Leads generated, event attendees (on & offline), downloads. Buzz. </li></ul><ul><li>Ability to support larger organizational strategy. </li></ul>Influencer to person Goal : To solidify ones position in the market as a credible source on topics pertaining to one’s specialized subject matter. Methods : Thought leadership content creation through research, blogs and publications. Quality social media presence/following. ROI Measures: Visibility, increased credibility, Indirect or direct sales.
  4. 4. Key Research Findings From the 2011 New Symbiosis of Professional Networks Research study
  5. 5. Thank You! <ul><ul><li>Vanessa DiMauro </li></ul></ul><ul><ul><li>CEO, Leader Networks </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>http://www.leadernetworks.com </li></ul></ul><ul><ul><li>http://blog.leadernetworks.com </li></ul></ul><ul><ul><li>@vdimauro </li></ul></ul><ul><ul><li>617-484-0778 </li></ul></ul><ul><ul><li>For study download: </li></ul></ul><ul><ul><li>http://www.slideshare.net/vdimauro/the-new-symbiosis-of-professional-networks-2011-sncr-study-results </li></ul></ul>

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