Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social Media Campaign                        Presented by: Vivian Gil, Fayeza Fatema & Sarah                        Shehorn
PURPOSE             It all started with a car…The 2010VolkswagenFOXRe-launch
In 2010, Volkswagen wanted to generate morebrand awareness for FOX so the brand teamed-    up PlanetaTerra, one of the lar...
• To make their presences at Planeta Terra known to every youth in Sao Paul0.                 • To create Fox awareness be...
BBDO’s Scavenger Hunt•   10 pairs of tickets were hidden all    around Sao Paulo•   Twitter followers must tweet and    us...
#FoxatPlanetaTerra became the No. 1 Twitter trend in Sao Paulo within two hours of thelaunch and remained No. 1 forall fou...
Sales – Facts & Figures* Planeta Terra took place on November 20, 2010   2010
A month-to-monthRESULTS:                  Increase in Sales2010:October toNovember: +1002November toDecember:
However, in 2011…
Was this campaign successful?Facts:• Reached target audience – Sao Paulo.• Was able to raise awareness about presence at  ...
Volkswagen Fox
Volkswagen Fox
Upcoming SlideShare
Loading in …5
×

Volkswagen Fox

2,379 views

Published on

An analysis of a popular social media campaign.

Published in: Education, Technology, Business
  • Best dissertation help you can get, thank god a friend suggested me ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐ otherwise I could have never completed my dissertation on time.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • My struggles with my dissertation were long gone since the day I contacted Emily for my dissertation help. Great assistance by guys from ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐ has really great writers to help you get the grades you need, they are fast and do great research. Support will always contact you if there is any confusion with the requirements of your paper so they can make sure you are getting exactly what you need.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Finally found a service provider which actually supplies an essay with an engaging introduction leading to the main body of the exposition Here is the site ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you need your papers to be written and if you are not that kind of person who likes to do researches and analyze something - you should definitely contact these guys! They are awesome ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Volkswagen Fox

  1. 1. Social Media Campaign Presented by: Vivian Gil, Fayeza Fatema & Sarah Shehorn
  2. 2. PURPOSE It all started with a car…The 2010VolkswagenFOXRe-launch
  3. 3. In 2010, Volkswagen wanted to generate morebrand awareness for FOX so the brand teamed- up PlanetaTerra, one of the largest music festivals in the world. The festival takes placeannually in the popular city of Sao Paulo, Brazil, and attracts thousands.
  4. 4. • To make their presences at Planeta Terra known to every youth in Sao Paul0. • To create Fox awareness beyond the event. Sao Paulo on a satellite map. Fuchsia indicates population; over 20 million people live in Sao Paulo.
  5. 5. BBDO’s Scavenger Hunt• 10 pairs of tickets were hidden all around Sao Paulo• Twitter followers must tweet and use the hash tag #foxatPlanetaTerra.• The more tweets, the more the satellite map on Volkswagen’s twitter page would zoom-in on the specific location of the tickets.
  6. 6. #FoxatPlanetaTerra became the No. 1 Twitter trend in Sao Paulo within two hours of thelaunch and remained No. 1 forall four days of the campaign.
  7. 7. Sales – Facts & Figures* Planeta Terra took place on November 20, 2010 2010
  8. 8. A month-to-monthRESULTS: Increase in Sales2010:October toNovember: +1002November toDecember:
  9. 9. However, in 2011…
  10. 10. Was this campaign successful?Facts:• Reached target audience – Sao Paulo.• Was able to raise awareness about presence at Planeta Terra.• A huge increase in social media buzz and followers.• A large increase of sales between Nov. 2010 and Dec. 2010.• In 2011, the Fox has dropped two places to #6 in sales rankings for cars in Brazil.• No way to tell if the campaign was directly responsible for an effect (either positive or negative) on the car market.

×