Ukrainian PR agencies: 2010-2011 review

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A short overview of the changes at the Ukrainian PR agencies' market and expectations for 2011, make for the December 2010 EBA PR Committee meeting

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Ukrainian PR agencies: 2010-2011 review

  1. 1. What has changed in the agency world in 2010<br />and what to expect in 2011<br />
  2. 2. Market growing?<br />UAH mln., Source: UAPR, ВРК<br />
  3. 3. Plenty of human resourcesavailable<br />
  4. 4.
  5. 5. Client-Agency relations model<br />Project vs Retainer<br />
  6. 6. No more big-scale projects<br />
  7. 7. Client expectations<br />and reality<br />
  8. 8. Show me my dedicated team<br />
  9. 9. Show me 3 ideas<br />
  10. 10. Give me more media coverage<br />
  11. 11. Agencies in the West: what’s hot<br />Digital<br />Monitoring<br />Measurement<br />
  12. 12. Virtual teams<br />Team P&G’s S-Team (Sustainability Team) at WPP includes Added Value, Bridge, Fitch, G2, The Futures Company, Hill & Knowlton, Landor and Penn, Schoen & Berland. <br />Acting as an integrated offering, they help Procter & Gamble understand consumer attitudes, manage stakeholder relations and communicate its sustainability initiatives.<br />WPP recently unveiled Team Ford, which compiles resources from nearly all its major agencies into a one-stop shop based in Dearborn <br />Ford's President of the Americas Mark Fields says effort has been undertaken to put all their agency partners in one building <br />New unit was built from JWT, Ford Motor Media, Ogilvy & Mather, Y&R, Wunderman, MediaEdge, and MindShare<br />
  13. 13. What you should ask for<br />A concept<br />A group leader/ key account manager<br />Measurement matrix<br />Subject matter knowledge<br />Understanding of legislation <br />
  14. 14. Good luck in 2011!<br />Volodymyr Dehtyarov<br />Starget PR Agency<br />http://starget.com.ua<br />v.dehtyarov@starget.com.ua<br />

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