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X "as a Service"—Now is Mobility's Time


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During this QuickCast, Eric Klein, Senior Analyst for the Mobile & Wireless Practice at VDC Research, discusses the current and future market opportunities for mobility oriented managed services solutions.

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X "as a Service"—Now is Mobility's Time

  1. 1. Mobile & Wireless Practice David Krebs – Director Eric Klein – Senior Analyst Balca Korkut – Analyst WEBCAST X “as a service” – Now is Mobility’s Time JUNE 2011 © 2011 VDC Research Webcast Mobile &
  2. 2. Recording Available A full audio recording is available for download at: © 2011 VDC Research Webcast Mobile &
  3. 3. About Us Market Intelligence for Technology Vendors & Investors  Direct-Contact Primary Market Research  Deeply Segmented Data  Expert Insights  Validated Results Custom Consulting Services for Your Most Critical Business Decisions  Research-Based Consulting  Transparent Tools & Methodology o Highly Customized Survey Guides & Output Templates o Sophisticated Market Estimate & Forecast Models o Detailed, Flexible Stakeholder Maps & Profiles o Industry Development Scenarios o Market Opportunity Fit Screening, Rating & Ranking © 2011 VDC Research Webcast Mobile &
  4. 4. Our Core Coverage Areas AutoID & Transaction Automation Embedded Hardware & Systems Mobile & Wireless Industrial Automation & Control Embedded Software & Tools Emerging Technologies © 2011 VDC Research Webcast Mobile &
  5. 5. Ways to Work With Us Market Strategy Consulting Custom Whitepapers Research Custom Whitepapers Research Syndicated Executive Webcasts Research Briefings Strategy Speeches Sessions Strategy Speeches Sessions Analyst InquiriesOur report is one of many ways VDC the many ways VDC can help you In addition to published research, VDC offers services designed to meetThis syndicated research is the basis forcan help you grow your business. grow your business. We offer a wide variety of a wide variety of servicesspecific tactical and strategic decision support decision of our needs. are our on a foundation of a foundation professionals applying robustdesigned to meet specific tactical and strategicneeds. Allsupport servicesAll ofbuilt services are built on highly skilled of highly skilled professionalsmethodologies methodologies to VDC’s large refreshed datasets.applying robustto VDC’s large and continuouslyand continuously refreshed datasets. © 2011 VDC Research Webcast Mobile & Wireless
  6. 6. Today’s Speaker Eric Klein Senior Analyst Eric is a market research and consulting professional specializing in the design, analysis, and delivery of project-based research. Over the past 15 years, Eric has worked with a wide array of firms across a number of industries, leading quantitative and qualitative research in areas such as innovation in enterprise software, supply chain risk management, manufacturing operations / automation, and IT spending research. Eric has worked in a variety of market research and management roles, providing market data and competitive intelligence to Fortune 500 firms. His previous employers include: AMR Research, The Yankee Group, and Affiliated Computer Services (ACS). Eric holds a Bachelor of Science in Finance from Boston University.For complimentary insights and marketing data: © 2011 VDC Research Webcast Mobile & Wireless
  7. 7. Today’s Topics Is it Really Mobility’s Time? A Discussion on the Market Oppportunity for Mobile Managed Services © 2011 VDC Research Webcast Mobile &
  8. 8. Mobile Managed Services & Hosted Applications Respondents Regions Annual Revenues IT OrganizationFielded in April 2011 North America (n=86) <$1B (n=100), Avg. $238M IT Leaders (n=38)155 respondents Europe (n=69) >$1B (n=55), Avg. $6.9B IT Laggards (n=117) Research Coverage Research Objectives Qualifications & Requirements  Market estimates  IT and LOB executives  Forecasts, (manager level and above)  Highlight Trends  Competitive share  Involvement in the purchase /  Discover End-User Perceptions  End-user requirements approval process of enterprise applications and services.  Channel trends © 2011 VDC Research Webcast Mobile & Wireless
  9. 9. X “as a service” – Now is Mobility’s TimeWhen we asked respondents a hypothetical question regarding being approved for an IT modernizationproject, investing in enterprise mobility ranked first …Strong Interest (Across All Industries, Moving up the Value ChainCompany Sizes) To Outsource a Broad Range  Integration (e.g. mobile platforms,of Enterprise Mobility Solutions composite and mobile application  57% of the respondents indicated they development) are areas where we see were "very interested" in outsourcing significant activity across the mobile components of their mobility solution(s) ecosystem.  The managed mobility solution stack isKey Trends: Bring Your Own Tech / Rising comprehensive, with core elementsComplexity extending far beyond device management,  The continuing trend of employees telecom expense management and security bringing their personal devices into the workplace also impacting the pace of adoption.  The complexity of mobile solutions increasing — sophisticated applications continue to emerge that require integration and vertical industry expertise.  Our respondents stated that they lack confidence in their IT organization’s mobile skill set © 2011 VDC Research Webcast Mobile & Wireless
  10. 10. Channel Will be Key – We See Strong Evidence That Mobility’s Time is Now 4% 2% 4% 4% 5% 6% 5% 2% 4% 4% 4% 3% 6% 8% Not sure/Don’t know 26% 20% 30% 35% 37% 35% Not interested 74% Somewhat interested 63% 65% 57% 52% Very interested 49% 51% This is how we currently 13% support/source our mobility solutions 6% 7% 4% 5% 7% 3% North America Europe <$1B >$1B Leaders Laggards Total GEO REVENUES IT ORG Next generation enterprise mobility deployment models are migrating beyond hosted applications and include a turnkey service delivery platform that combine all or multiple elements of solution design anddeployment/integration, device management and maintenance and application hosting which would be deliveredon a “pay as you go” basis. How interested would your organization be in this broader suite of mobility services? © 2011 VDC Research Webcast Mobile &
  11. 11. Mobile Managed Service Offerings — Making Channel Complexity Transparent Carriers Mobile Customers ISVs Specialists Systems Integrators The complex channel relationships and the number of vendors ―behind the scenes‖ must be transparent to the customer — at the end of the day, the end-user experience is critical for a sustained customer relationship … © 2011 VDC Research Webcast Mobile & Wireless
  12. 12. The Desire to Outsource a Broad Range of Mobility Components is Significant Please rate each of the categories below as to how compelling the ability to outsource that specific element would be to your organization Please rate each component on a 1-10 scale where 1=Not at all compelling, and 10=Extremely compelling. 7.4 7.4 7.4 7.4 7.3 7.3 7.3 7.3 Device Mgmt. Security Integration Mobile Wireless Applications Global Help Maintenance Mgmt. Services Hardware Services Desk Services Provisioning  Remote  Custom  Device  Over-the-air  Application  24/7 phone  Break/fix Application lock/wipe integration procurement configuration maintenance support  General monitoring  Password of pre-  Policy  Upgrades regardless technical policy existing enforcement of location support enforcement or new applications onto mobile platforms © 2011 VDC Research Webcast Mobile & Wireless
  13. 13. Thank You for Attending this VDC WebcastFor more information please contact: David Krebs – Practice Director | 508.653.9000 x136 Eric Klein – Senior Analyst | 508.653.9000 x141 Balca Korkut – Analyst | 508.653.9000 x134 Gerrell Smith – Account Director | 508.653.9000 x130For complimentary insights and marketing data: © 2011 VDC Research Webcast Mobile & Wireless