What’s Driving Growth in the RFID Hardware Market?

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During this QuickCast, VDC’s Drew Nathanson will discuss the current and future state of the RFID hardware market and the factors leading to the market’s high-growth forecast.

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  • VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors.
  • VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors.
  • The firm is organized around six practices, each with its own focused area of coverage, but all committed to the firm’s core philosophy.
  • This philosophy is applied in our syndicated research and in the wide variety of other services we provide to meet our clients specific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robust methodologies to VDC’s large and continuously refreshed datasets.
  • Figures include all transponders, readers and printers across all regions, verticals and frequencies
  • What’s Driving Growth in the RFID Hardware Market?

    1. 1. What’s Driving Growth in the RFID Hardware Market?<br />MAY 2011<br />QUICKCAST<br />Drew Nathanson–Director<br />
    2. 2. Recording Available<br />A full audio recording is available for download at:<br />http://vdcresearch.com/market_research/autoid/freeresearch.aspx<br />
    3. 3. Market Intelligence for Technology Vendors & Investors<br />Direct-Contact Primary Market Research<br />Deeply Segmented Data<br />Expert Insights<br />Validated Results<br />Custom Consulting Services for Your Most Critical Business Decisions<br />Research-Based Consulting<br />Transparent Tools & Methodology<br />Highly Customized Survey Guides & Output Templates <br />Sophisticated Market Estimate & Forecast Models <br />Detailed, Flexible Stakeholder Maps & Profiles <br />Industry Development Scenarios <br />Market Opportunity Fit Screening, Rating & Ranking<br />About Us<br />
    4. 4. Our Core Coverage Areas<br />Embedded Hardware& Systems<br />Mobile & Wireless<br />AutoID & TransactionAutomation<br />Industrial Automation& Control<br />Embedded Software & Tools<br />Emerging Technologies<br />
    5. 5. MarketStrategyConsulting<br />CustomResearch<br />Whitepapers<br />Syndicated Research<br />ExecutiveBriefings<br />Webcasts<br />StrategySessions<br />Speeches<br />AnalystInquiries<br />Our syndicated research is the basis for the many ways VDC can help you grow your business. We offer a wide variety of services designed to meet specific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robust methodologies to VDC’s large and continuously refreshed datasets.<br /> <br />
    6. 6. Today’s Speaker<br />Drew Nathanson<br />Practice Director – AutoID<br />Drew has more than 15 years experience in industrial enterprise program management, general management, strategy consulting, and business development. At VDC, Drew is responsible for the firm’s AutoID and Transaction Automation Practice, delivering syndicated and proprietary research covering major AIDC, RFID, NFC, and Retail Automation markets. Prior to joining VDC, Drew launched and served as Principal of Blue Flame, a management consulting firm focusing on the advanced materials and sciences industry and their related tech markets. Drew began his career with Integrated Separation Systems as a production manager for high volume automated PAGE Gel manufacturing and analysis. At Boston Optical Fiber, Drew managed all product design, development, production, PR and marketing activities for Plastic Optical Fiber and associated product lines. Drew is a graduate of Clark University (BS, biology and chemistry) and Northeastern University (MBA, concentration in high-tech).<br />– <br />
    7. 7. Overview of Global RFID Hardware Market<br />Regional Perspective<br />Product Segmentations<br />RFID Hardware by Frequency<br />
    8. 8. RFID Becoming More Core & Deeply Integrated<br />Primary Trends Driving Growth:<br />Broader Adoption<br />Scale<br />Deeper Integration<br />Convergence<br />Simplified Evaluation & Justification<br />Decreased Piloting/Time to Deployment<br />
    9. 9. Applications Driving Worldwide Growth<br />Top Apps Driving Growth in All Regions:<br />Supply Chain Management<br />Contactless Payment<br />e-ID & Security <br />Asset Tracking<br />Key Apps by Region:<br />Tagging for ILT apps in Americas (i.e.: retail) expected to shift from store to DC to manufacturer = growth in APAC<br />Ticketing and contactless payment apps in EMEA and APAC <br />Watch for any impact the adoption NFC devices will have<br />Government-backed, country-level projects using AVI and EVR apps expected to impact longer term growth in EMEA and APAC<br />
    10. 10. Tag-to-Reader Ratios Will Become More Disparate<br />Growth Driven by Scale, Solution Expansion and App Development<br />Why the Increase in Tag Volumes?<br />Deployments scaling, more items tagged<br />Increased use of consumable-tag<br />Continued price erosion<br />Improved alignment with app requirements<br />Enhanced form factor and in-field performance<br />Reader Highlights:<br />Growth in established and emerging apps – particularly mobile devices<br />Volumes will not increase in the same manner as tags<br />Embedded Tags & Readers More Prominent Over Next 3-5 Years<br />
    11. 11. Passive HF and EPC UHF Penetrating Traditional LF, UHF and MW Markets<br />Frequency Highlights:<br />Moderate growth for UHF and MW<br />HF taking continuing to take share from LF apps<br />~ 50% of EPC activity is retail-based<br />Other EPC activity is mix of emerging apps such as:<br />AVI/EVR<br />Asset Tracking<br />Shop-floor Automation<br />Supply Chain Management<br />Authentication<br />Tool & Rental Item Tracking<br />
    12. 12. Thank You for Attending this VDC QuickCast<br />For more information please contact:<br />Drew Nathanson – Director andrewn@vdcresearch.com| 508.653.9000x148<br />Sherrie Nankin – Account Directorsnankin@vdcresearch.com|508.653.9000x119<br />Christopher Rezendes – Executive Vice Presidentcjr@vdcresearch.com|508.653.9000x120<br />

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