Mobile & Wireless Practice                  David Krebs – Practice Director                  WEBCAST                  Tabl...
Recording Available                     A full audio recording is available for download at:     http://www.vdcresearch.co...
About Us                  Market Intelligence for Technology Vendors & Investors                   Direct-Contact Primary...
Our Core Coverage Areas AutoID & Transaction Automation     Embedded Hardware & Systems     Mobile & Wireless   Industrial...
Ways to Work With Us                                                                       Market                         ...
Today’s Speaker                    David Krebs                    Practice Director                    David has more than...
Today’s Agenda                     Mobile Form Factor Trends                     Tablet Growth Forecasts                  ...
Enterprise Adoption of Tablets ScalingCustomer facing applications driving adoption of new form factor   Enterprise adopt...
Global Mobile Device Unit Shipments by Form Factor Rapid tablet growth projected through 2014     Global Mobile Device Shi...
New Devices and New Business UsesShift in mobile form factors supporting enterprise mobility solutions                    ...
Global Rugged Tablet Market: 2010-2014Lift from iPad? Rugged Android?                                            Global Ru...
Tablet Application Mapping      Focus on customer-facing applications   High                           PIMS           Emai...
Thank You for Attending This VDC WebcastFor more information please contact:                      Gerrell Smith – Account ...
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Tablets in the Enterprise

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The tablet computer market—traditionally supporting niche line of business workflows—has undergone a renaissance following the introduction of the iPad in 2010. Enterprises are exhibiting strong interest in these devices—and renewed interest in legacy solutions—to support a variety of applications and workflows. However, significant uncertainty surrounding how these tablets are integrated and supported by enterprises remains.

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  • VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors.
  • VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors.
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  • Tablets in the Enterprise

    1. 1. Mobile & Wireless Practice David Krebs – Practice Director WEBCAST Tablets in the Enterprise MAY 2011 Identifying and supporting new mobile workflows © 2011 VDC Research Webcast Mobile & Wirelessvdcresearch.com
    2. 2. Recording Available A full audio recording is available for download at: http://www.vdcresearch.com/market_research/mobile_wireless/freeresearch.aspx © 2011 VDC Research Webcast Mobile & Wirelessvdcresearch.com
    3. 3. About Us Market Intelligence for Technology Vendors & Investors  Direct-Contact Primary Market Research  Deeply Segmented Data  Expert Insights  Validated Results Custom Consulting Services for Your Most Critical Business Decisions  Research-Based Consulting  Transparent Tools & Methodology o Highly Customized Survey Guides & Output Templates o Sophisticated Market Estimate & Forecast Models o Detailed, Flexible Stakeholder Maps & Profiles o Industry Development Scenarios o Market Opportunity Fit Screening, Rating & Ranking © 2011 VDC Research Webcast Mobile & Wirelessvdcresearch.com
    4. 4. Our Core Coverage Areas AutoID & Transaction Automation Embedded Hardware & Systems Mobile & Wireless Industrial Automation & Control Embedded Software & Tools Emerging Technologies © 2011 VDC Research Webcast Mobile & Wirelessvdcresearch.com
    5. 5. Ways to Work With Us Market Strategy Consulting Custom Whitepapers Research Custom Whitepapers Research Syndicated Executive Webcasts Research Briefings Strategy Speeches Sessions Strategy Speeches Sessions Analyst InquiriesOur report is one of many ways VDC the many ways VDC can help you In addition to published research, VDC offers services designed to meetThis syndicated research is the basis forcan help you grow your business. grow your business. We offer a wide variety of a wide variety of servicesspecific tactical and strategic decision support decision of our needs. are our on a foundation of a foundation professionals applying robustdesigned to meet specific tactical and strategicneeds. Allsupport servicesAll ofbuilt services are built on highly skilled of highly skilled professionalsmethodologies methodologies to VDC’s large refreshed datasets.applying robustto VDC’s large and continuouslyand continuously refreshed datasets. © 2011 VDC Research Webcast Mobile & Wireless vdcresearch.com
    6. 6. Today’s Speaker David Krebs Practice Director David has more than ten years experience covering the markets for enterprise and government mobility solutions, wireless data communication technologies and automatic data-capture research and consulting. David focuses on identifying the key drivers and enablers in the adoption of mobile and wireless solutions among mobile workers in the extended enterprise. David’s consulting and strategic advisory experience is far reaching and includes technology and market opportunity assessments, technology penetration and adoption enablers, partner profiling and development, new product development and M&A due diligence support. David has extensive primary market research management and execution experience to support market sizing and forecasting, total cost of ownership (TCO), comparative product performance evaluation, competitive benchmarking and end user requirements analysis. David is a graduate of Boston University (BSBA).For complimentary insights and marketing data: http://blog.vdcresearch.com/mobile_and_wireless/ © 2011 VDC Research Webcast Mobile & Wireless vdcresearch.com
    7. 7. Today’s Agenda Mobile Form Factor Trends Tablet Growth Forecasts Enterprise Tablet Adoption © 2011 VDC Research Webcast Mobile & Wirelessvdcresearch.com vdcresearch.com
    8. 8. Enterprise Adoption of Tablets ScalingCustomer facing applications driving adoption of new form factor Enterprise adoption is expected to be higher than originally anticipated. o 1/3 of organizations in the US are currently supporting or plan to support tablets. o Driving opportunities for application, virtualization, and device management software vendors. A growing set of powerful third-party business applications and the ability to create customized applications for business is creating new, powerful use cases. Enterprises are clearly mindful of – and averse to – supporting another node on their networks and subsidizing / supporting an additional data plan. o The coupling of smartphones and tablets – many of the recent OS upgrades include wireless tethering – will increasingly become the norm. The tablet is not positioned – nor should it be confused – as a notebook/PC replacement. o Some PC cannibalization is expected to occur. o Tablet market is expected to erode the notebook market © 2011 VDC Research Webcast Mobile & Wireless vdcresearch.com
    9. 9. Global Mobile Device Unit Shipments by Form Factor Rapid tablet growth projected through 2014 Global Mobile Device Shipments by Form Factor  59.8% CAGR for tablets by 2014. In this scenario (Units) shipments would grow from 48.5 M in 2011 to almost 110 M by 2014.800,000,000 o Even with the rapid adoption of tablets - overall penetration is < 3% (in comparison to 60%+700,000,000 penetration of notebooks in the US). CAGR Slate Tablets 59.8% o Some near term softness due to supply chain600,000,000 issues stemming from March 2011 Tsunami in Japan. -14.2%500,000,000 Netbooks o The tablet is not positioned – nor should it be confused – as a notebook / PC replacement. Smartphones 29.9%400,000,000  Tablet’s impact on the netbook market is already being felt: o Netbook sales have dropped by 10-30% per300,000,000 month since the introduction of the iPad in 2010. o Tablet market is expected to erode the notebook200,000,000 market by as much as 5% per year through 2014.100,000,000 0 © 2011 VDC Research Webcast Mobile & Wireless vdcresearch.com
    10. 10. New Devices and New Business UsesShift in mobile form factors supporting enterprise mobility solutions Leading Mobile Form Factors in Use / Under Evaluation Standard 25% Notebooks 16% Smartphones 23% 25% Handheld / 23% PDAs 21% Vehicle- 12% Mounted 7% Devices Organizations Slate Tablet 7% 15% increasingly evaluating emerging form factors Convertible to support their mobility 3% Notebook 6% requirements 0% 5% 10% 15% 20% 25% 30% Current Planned © 2011 VDC Research Webcast Mobile & Wireless vdcresearch.com
    11. 11. Global Rugged Tablet Market: 2010-2014Lift from iPad? Rugged Android? Global Rugged Tablet Shipments $300 $250 $200 USD Millions $150 $100 $50 $0 2010 2011 2012 2013 2014 Fully Rugged Tablets Semi-Rugged TabletsThe rugged tablet market performed well in 2010 with sequential quarterly growth of 11-13% for revenues and units. Strong outlook with mix of commercial and government opportunities. © 2011 VDC Research Webcast Mobile & Wireless vdcresearch.com
    12. 12. Tablet Application Mapping Focus on customer-facing applications High PIMS Email Mobile POS Dispatch Mgt & Scheduling Asset Mgt Patient CarePenetration Insurance Inspections Field Sales Merchandising Situational Awareness Maintenance/ Repair BI/ CI Surveillance/ Inspection Low Hospitality Bubble size correlates solution opportunity Low ROI High © 2011 VDC Research Webcast Mobile & Wireless vdcresearch.com
    13. 13. Thank You for Attending This VDC WebcastFor more information please contact: Gerrell Smith – Account Director gsmith@vdcresearch.com | 508.653.9000 x113 David Krebs – Director davidk@vdcresearch.com | 508.653.9000 x136 Eric Klein – Senior Analyst eklein@vdcresearch.com | 508.653.9000 x141 Balca Korkut – Analyst bkorkut@vdcresearch.com | 508.653.9000 x134For complimentary insights and marketing data: http://blog.vdcresearch.com/mobile_and_wireless/ © 2011 VDC Research Webcast Mobile & Wireless vdcresearch.com

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