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Staying Competitive Requires Managing Change

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If you’ve listened to other VDC QuickCasts or keep up on our blog, you have probably heard us talk about the seemingly endless increase in software code size and complexity. Software is accounting for an ever greater portion of system value and its development is consuming more and more of organizations’ time and budget. Companies are facing a crisis of complexity as the growth in software volume and complexity outpaces increases in their development budgets. During today’s QuickCast, VDC’s Andre Girard discusses some of the factors software developers face today and how they influence a few key trends in the software and systems lifecycle management market.

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Staying Competitive Requires Managing Change

  1. 1. Embedded Software & Tools Practice QuickCast Staying Competitive Requires Managing Change August 2012 A Market Update on Requirements Management/Definition (RM) and Source/Change/Configuration Management (SCCM) Tools By: André Girard – Senior Analyst © 2012 VDC Research QuickCast Embedded Software & Toolsvdcresearch.com
  2. 2. Recording Available A full audio recording is available for download at: http://vdcresearch.com/market_research/embedded_software/freeresearch.aspx © 2012 VDC Research QuickCast Embedded Software & Toolsvdcresearch.com
  3. 3. About Us Market Intelligence for Technology Vendors & Investors  Direct-Contact Primary Market Research  Deeply Segmented Data  Expert Insights  Validated Results Custom Consulting Services for Your Most Critical Business Decisions  Research-Based Consulting  Transparent Tools & Methodology o Highly Customized Survey Guides & Output Templates o Sophisticated Market Estimate & Forecast Models o Detailed, Flexible Stakeholder Maps & Profiles o Industry Development Scenarios o Market Opportunity Fit Screening, Rating & Ranking © 2012 VDC Research QuickCast Embedded Software & Toolsvdcresearch.com
  4. 4. Our Core Coverage Areas AutoID Embedded Hardware & Systems Embedded Software & Tools Mobile & Wireless © 2012 VDC Research QuickCast Embedded Software & Toolsvdcresearch.com
  5. 5. Ways to Work With UsOur market research is the basis for the many other ways that VDC can help you to grow your business. Our clients rely on us toprovide actionable insights that support their most important strategic initiatives including: corporate developmentprojects, opportunity assessments and lead generation programs. © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com
  6. 6. Today’s Speaker André Girard Senior Analyst, Embedded Software & Tools André brings valuable perspective to the market research and consulting of the Embedded Software and Tools team, having previously worked in both VDC’s Telecom and Embedded Hardware practices as well as gaining important experience at Smarter Grid Consulting. His wide-ranging background includes opportunity sizing and forecasting, market and technology assessments, competitive analysis, strategic marketing assistance, and M&A due diligence support. André holds a B.A. (magna cum laude) in Philosophy and a B.A. (magna cum laude) in Sociology from Massachusetts College of Liberal Arts.For complimentary insights and marketing data: http://blog.vdcresearch.com/embedded_sw/ © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com
  7. 7. Today’s Agenda Distributed Developers Ease of Use SaaS / Cloud Model Purchase decision 2012 Research Programs Contact Information © 2012 VDC Research QuickCast Embedded Software & Toolsvdcresearch.com vdcresearch.com
  8. 8. Distributed Workforce Challenging Software Development Location of Engineers Working on Current Project  Budget pressures encourage use of Relative to Respondent international labor markets (Percent of Respondents)  Distributed development teams common in both embedded and Embedded, n = 478 Enterprise, n = 213 enterprise  Correlation between distributed 2% 2% workforce and RM / SCCM tool use 28% 32% 66% 70% Same location Different location Dont know © 2012 VDC Research QuickCast Embedded Software & Toolsvdcresearch.com
  9. 9. KISS - Keep It Simple… Most Important Selection Factor for Current Project (Percent of Respondents) 35% 30.9% 30% 25% 22.9% 20% 16.9% 15.3% 15.9% 15.9% 14.4% 15% 13.4% 11.4% 11.8% 10.9% 8.5% 10% 5.7% 6.1% 5% 0% Criticality to the ROI Impact on quality Impact on time to Suppliers Level of Ease of use success market support and integration with service other tools Requirements Management Tools Source / Change / Configuration Management Tools © 2012 VDC Research QuickCast Embedded Software & Toolsvdcresearch.com
  10. 10. SaaS / Cloud Use Model Increasingly Common Tool Types for Which SaaS or Cloud-based Usage Model Would Be Considered (Percent of Respondents) Requirements management tools Model-based software test tools Static analysis tools Source/change/configuration management tools Dynamic software testing tools Standard language-based modeling tools Proprietary language-based modeling tools 0% 10% 20% 30% 40% 50% 60% Enterprise / IT EmbeddedNote: Percentages sum to over 100% due to multiple responses and not all responses options depicted above. © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com
  11. 11. Tool Purchase Decisions Moving up Organizational Hierarchy Clear trend of growing C-level involvement Organizational Level Change for Tool SSLM tools increasingly viewed as standard part of Purchase Decisions (Percent of Change, 2010 to 2012) development 55.7% 60% Change and requirement management help control overall budget 47.4% 50% More sophisticated SSLM tools impact processes and require buy-in 40% 30% 20% 10% 2.5% 0% -10% -15.3% -20% Requirements SCCM management Engineer or 1st Level Mgr Decision C-Level Decision © 2012 VDC Research QuickCast Embedded Software & Toolsvdcresearch.com
  12. 12. 2012 Research ProgramsDiverse technology coverage with expert analysisStrategic Insights 2012: Embedded Software MarketOpportunities & Forecasts Through 2014 o Track 1: Fast Forward: Insight for Leaders o Track 2: Embedded Software Engineering Technologies o Track 3: Embedded Systems Engineering Survey Data o Track 4: Vertical MarketsSoftware & System Lifecycle Management ToolsOpportunities & Forecast Through 2014 o Software & System Modeling Tools o Automated Test & Verification Tools o Requirements Management / Definition & Source / Change / Configuration Management Tools o Agile in Embedded & Enterprise Systems o Product Lifecycle Management / Application Lifecycle Management Integration o VDC Target Competitor Maps © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com
  13. 13. 2012 Research Programs (cont’d)New in 2012 – Voice of the CustomerVoice of the Customer: Security & The Internet of ThingsFormulate & Implement a Best-in-Class Security Strategy o Quarterly Report 1: Device Manufacturers & OEMs’ Security Technology Adoption Trends, Budgets & Buying o Quarterly Report 2: Consumer Preferences & Perceptions Analysis o Quarterly Report 3: Internet of Things: Security Considerations for Enterprise IT & ISPs o Quarterly Report 4: Vendor SpotlightsVoice of the Customer: Rich Media & Big Data in Embedded SystemsIdentify Emerging Opportunities From the Next Generation of Embedded Systems o Quarterly Report 1: Rich Media & Data Content – Trends, Drivers & Solutions o Quarterly Report 2: Cloud Services & Analytics Business Opportunities o Quarterly Report 3: OEM Budgets & Spending o Quarterly Report 4: Vendor Spotlights © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com
  14. 14. Thank You for Attending this VDC QuickCastFor more information please contact: Michael Collette – Vice President, Sales & Enterprise Accounts info@vdcresearch.com | 508.653.9000 x112 Chris Rommel – Vice President, Embedded Hardware & Software Stephen Balacco – Director, Embedded Software & Tools André Girard – Senior Analyst, Embedded Software & Tools Jared Weiner – Analyst, Embedded Software & ToolsFor complimentary insights and marketing data: http://blog.vdcresearch.com/embedded_sw/ © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com

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