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Pressure Pushing Software Testing Mainstream


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In the past, VDC has advised suppliers of automated test and verification tools to primarily target end users at the engineer level. However, market pressures on software development organizations are driving the use of more sophisticated lifecycle management tools that can have greater impact on development processes. A nascent shift in test tool procurement decisions is underway from this consideration. During this QuickCast, VDC’s André Girard discusses this emerging trend and some of the leading factors VDC believes are influencing the automated test tool market in 2012.

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Pressure Pushing Software Testing Mainstream

  1. 1. Embedded Software & Tools Practice QuickCast Pressure Pushing Software Testing Mainstream June 2012 A Market Update on Automated Test and Verification Test (ATVT) Tools By: André Girard – Senior Analyst © 2012 VDC Research QuickCast Embedded Software &
  2. 2. Recording Available A full audio recording is available for download at: © 2012 VDC Research QuickCast Embedded Software &
  3. 3. About Us Market Intelligence for Technology Vendors & Investors  Direct-Contact Primary Market Research  Deeply Segmented Data  Expert Insights  Validated Results Custom Consulting Services for Your Most Critical Business Decisions  Research-Based Consulting  Transparent Tools & Methodology o Highly Customized Survey Guides & Output Templates o Sophisticated Market Estimate & Forecast Models o Detailed, Flexible Stakeholder Maps & Profiles o Industry Development Scenarios o Market Opportunity Fit Screening, Rating & Ranking © 2012 VDC Research QuickCast Embedded Software &
  4. 4. Our Core Coverage Areas AutoID & Transaction Automation Embedded Hardware & Systems Embedded Software & Tools Mobile & Wireless © 2012 VDC Research QuickCast Embedded Software &
  5. 5. Ways to Work With UsOur market research is the basis for the many other ways that VDC can help you to grow your business. Our clients rely on us toprovide actionable insights that support their most important strategic initiatives including: corporate developmentprojects, opportunity assessments and lead generation programs. © 2012 VDC Research QuickCast Embedded Software & Tools
  6. 6. Today’s Speaker André Girard Senior Analyst, Embedded Software & Tools André brings valuable perspective to the market research and consulting of the Embedded Software and Tools team, having previously worked in both VDC’s Telecom and Embedded Hardware practices as well as gaining important experience at Smarter Grid Consulting. His wide-ranging background includes opportunity sizing and forecasting, market and technology assessments, competitive analysis, strategic marketing assistance, and M&A due diligence support. André holds a B.A. (magna cum laude) in Philosophy and a B.A. (magna cum laude) in Sociology from Massachusetts College of Liberal Arts.For complimentary insights and marketing data: © 2012 VDC Research QuickCast Embedded Software & Tools
  7. 7. Today’s Agenda Impact on Quality Connectivity Impacts Cross-domain Integration Purchase Decision 2012 Research Programs Contact Information © 2012 VDC Research QuickCast Embedded Software &
  8. 8. Impact on quality the most important selection criteria for ATVT Most Important ATVT Selection Factor for Current Project (Percent of Respondents) 30% 27% 25% 23% 20% 18% 17% 16% 16% 16% 15% 15% 15% 11% 14% 14% 14% 14% 13% 13% 12% 11% 10% 8% 7% 7% 5% 0% Criticality to the ROI Impact on quality Impact on time to Suppliers Level of Ease of use success market support and integration with service other tools Static Analysis Dynamic Testing Model-based Testing © 2012 VDC Research QuickCast Embedded Software &
  9. 9. Connectivity Redefining Development Requirements & Service ModelsInclusion of Web Component on Current Project &  Web connectivity continues to rise Expected on a Similar Project in Two Years (Percent of Respondents)  Providing mobility driving convergence 5.0%  Heightened concern and impact of security vulnerabilities 42.6% 52.4% YesCurrent Project Don’t knowIn Two Years No 18.2% 18.2% 23.7% 58.2% © 2012 VDC Research QuickCast Embedded Software &
  10. 10. Vendors developing cross-domain engineering integration approaches Cross-domain integration fueled by Community Most Successful in Enabling standardizing tools and processes Cross-Domain Engineering Integration (Percent of Respondents) Logical next-step for SSLM vendors addressing full SW development cycle Leading vendors positioning solutions to address ALM-PLM integration 31.5% Market looking for software suppliers to 38.6% lead the way 14.9% 15.0% Software design/ALM tool/vendor led integrations Mechanical design/PLM tool/vendor led integrations Silicon design/EDA tool/vendor led integrations Other / Dont know © 2012 VDC Research QuickCast Embedded Software &
  11. 11. Tool purchase decisions moving up the organizational hierarchy Test tools increasingly seen as standard Test Tool Purchasing Decision Maker, part of development 2010 & 2012 (Percent of Respondents) More sophisticated SSLM tools impact processes and require buy-in Static Analysis, Engineers or 1st 51.4% Line Mgr 40.6% Clear trend of increasing C-level executive Dynamic testing, Engineers 43.9% involvement or 1st Line Mgr 41.0% Model-based testing, Engineers 35.9% or 1st Line Mgr 36.7% Static Analysis, C-Level 5.8% 9.6% Dynamic Testing, C-Level 6.1% 9.7% Model-based Testing, C-Level 6.0% 11.1% 0% 10% 20% 30% 40% 50% 60% 2010 2012 © 2012 VDC Research QuickCast Embedded Software &
  12. 12. 2012 Research ProgramsDiverse technology coverage with expert analysisStrategic Insights 2012: Embedded Software & System LifecycleSoftware Market Management ToolsOpportunities & Forecasts Through 2014 Opportunities & Forecast Through 2014  Track 1: Fast Forward: Insight for Leaders  Software & System Modeling Tools  Track 2: Embedded Software Engineering Technologies  Automated Test & Verification Tools  Track 3: Embedded Systems Engineering Survey Data  Requirements Management / Definition & Source / Change / Configuration Management Tools  Track 4: Vertical Markets  Agile in Embedded & Enterprise Systems  Product Lifecycle Management / Application Lifecycle Management Integration – An Industry Brief  VDC Target Competitor Maps © 2012 VDC Research QuickCast Embedded Software & Tools
  13. 13. 2012 Research Programs (cont’d)New in 2012 – Voice of the CustomerVoice of the Customer: Security & The Internet of ThingsFormulate & Implement a Best-in-Class Security Strategy  Quarterly Report 1: Device Manufacturers & OEMs’ Security Technology Adoption Trends, Budgets & Buying  Quarterly Report 2: Consumer Preferences & Perceptions Analysis  Quarterly Report 3: Internet of Things: Security Considerations for Enterprise IT & ISPs  Quarterly Report 4: Vendor SpotlightsVoice of the Customer: Rich Media & Big Data in Embedded SystemsIdentify Emerging Opportunities From the Next Generation of Embedded Systems  Quarterly Report 1: Rich Media & Data Content – Trends, Drivers & Solutions  Quarterly Report 2: Cloud Services & Analytics Business Opportunities  Quarterly Report 3:OEM Budgets & Spending  Quarterly Report 4: Vendor Spotlights © 2012 VDC Research QuickCast Embedded Software & Tools
  14. 14. Thank You for Attending this VDC QuickCastFor more information please contact: Michael Collette – VP Sales & Enterprise Accounts | 508.653.9000 x112 Chris Rommel – Vice President, Embedded Hardware & Software Stephen Balacco – Director, Embedded Software & Tools André Girard – Senior Analyst, Embedded Software & Tools Jared Weiner – Analyst, Embedded Software & ToolsFor complimentary insights and marketing data: © 2012 VDC Research QuickCast Embedded Software & Tools