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Mobile & Wireless Practice                  QuickCast                  Mobile Application Management (MAM) –              ...
Recording Available                        A full audio recording is available for download at:            http://vdcresea...
About Us                  Market Intelligence for Technology Vendors & Investors                     Direct-Contact Prima...
Our Core Coverage Areas                          AutoID              Embedded Hardware & Systems                  Embedded...
Ways to Work With UsOur market research is the basis for the many other ways that VDC can help you to grow your business. ...
Today’s Speaker                    Eric Klein                     Senior Analyst, Mobile & Wireless                    Eri...
Today’s Agenda                     Key Finding from our Mobile App                     Management (MAM) Report            ...
Critical TakeawaysMobile Application Management (MAM) has quickly become a “core” component to an enterprise mobilitysolut...
Meta-Trends Impacting the EnterpriseThe lines are blurring between point solutions around core mobility components as mobi...
MAM: Lifting the Barriers of Mobile Application EnablementMAM solutions continue to broaden as vendors recognize the need ...
Strategic Insights 2012: Enterprise Mobility Solutions MarketFinal DeliverablesTrack 1: FastForward: Insight for LeadersTr...
Thank You for Attending this VDC Webcast.For more information please contact:                      Mike Collette – Vice Pr...
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Mobile Application Management - A Key & Core Enterprise Mobility Solution Component

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Bring your own device, or BYOD, is top of mind for many CIOs and IT personnel as they grapple with managing and expanding their mobile workforce. BYOD has impacted decision making on enterprise mobility investment and strategies across all industries regardless of size. Mobile application management (MAM) platforms and associated tools have quickly become key mobility solution components for organizations with established mobile workforces. During this QuickCast, Eric Klein discusses some of the key findings from our MAM report and what those insights mean for enterprise mobility.

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Mobile Application Management - A Key & Core Enterprise Mobility Solution Component

  1. 1. Mobile & Wireless Practice QuickCast Mobile Application Management (MAM) – A Key & Core Enterprise Mobility Solution Component June 2012 By: Eric Klein– Senior Analyst © 2012 VDC Research QuickCast Mobile & Wirelessvdcresearch.com
  2. 2. Recording Available A full audio recording is available for download at: http://vdcresearch.com/market_research/mobile_wireless/freeresearch.aspx © 2012 VDC Research QuickCast Mobile & Wirelessvdcresearch.com
  3. 3. About Us Market Intelligence for Technology Vendors & Investors  Direct-Contact Primary Market Research  Deeply Segmented Data  Expert Insights  Validated Results Custom Consulting Services for Your Most Critical Business Decisions  Research-Based Consulting  Transparent Tools & Methodology o Highly Customized Survey Guides & Output Templates o Sophisticated Market Estimate & Forecast Models o Detailed, Flexible Stakeholder Maps & Profiles o Industry Development Scenarios o Market Opportunity Fit Screening, Rating & Ranking © 2012 VDC Research QuickCast Mobile & Wirelessvdcresearch.com
  4. 4. Our Core Coverage Areas AutoID Embedded Hardware & Systems Embedded Software & Tools Mobile & Wireless © 2012 VDC Research QuickCast Mobile & Wirelessvdcresearch.com
  5. 5. Ways to Work With UsOur market research is the basis for the many other ways that VDC can help you to grow your business. Our clients rely on us toprovide actionable insights that support their most important strategic initiatives including: corporate developmentprojects, opportunity assessments and lead generation programs. © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com
  6. 6. Today’s Speaker Eric Klein Senior Analyst, Mobile & Wireless Eric is a market research and consulting professional specializing in the design, analysis, and delivery of project-based research. Over the past 15 years, Eric has worked with a wide array of firms across a number of industries, leading quantitative and qualitative research in areas such as innovation in enterprise software, supply chain risk management, manufacturing operations / automation, and IT spending research. Eric has worked in a variety of market research and management roles, providing market data and competitive intelligence to Fortune 500 firms. His previous employers include: AMR Research, The Yankee Group, and Affiliated Computer Services (ACS). Eric holds a Bachelor of Science in Finance from Boston University.For complimentary insights and marketing data: http://blog.vdcresearch.com/mobile_and_wireless/ © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com
  7. 7. Today’s Agenda Key Finding from our Mobile App Management (MAM) Report The Meta-Trends Impacting the Market MAM in Context of Enterprise Mobility © 2012 VDC Research QuickCast Mobile & Wirelessvdcresearch.com vdcresearch.com
  8. 8. Critical TakeawaysMobile Application Management (MAM) has quickly become a “core” component to an enterprise mobilitysolutionMarket Overview Does your organization currently support  BYOD (Bring Your Own Device) is top of mind for many CIOs and IT or plan to support a BYOD (Bring Your personnel as they grapple with managing and expanding their mobile Own Device) mobile policy*? workforce. BYOD has impacted decision making (% Respondents, N= 238) on enterprise mobility investment and strategies across all industries regardless of size. 11%  Mobile application management (MAM) platforms and associated tools have quickly become key mobility solution components for 27% organizations with established mobile workforces.  IT personnel experienced with mobile device management (MDM) solutions are recognizing that while their existing device management platforms can provision mobile applications, that additional application level security capabilities are required for their increasingly diverse 33% mobile deployment environments.  MDM vendors have recognized this paradigm, and many have expanded their solution range to include MAM capabilities.  Curated and private app stores will enable IT personnel to manage and 28% control application distribution and provisioning amongst their mobile workforce – most importantly, these solutions will help to: o Mitigate security risks o Reduce administrative costs YES, currently have a BYOD policy in place o Improve visibility into application usage / adoption YES, plan to implement a BYOD policy  Our data indicates that 27% off organization that we surveyed have a NO BYOD policy in place for their mobile workforce – 28% Dont know / not sure of our survey respondents are were planning to implement a BYOD policy in the next 12 months. *By mobile policy, we mean specific guidelines that have been put in place and are typically enforced by your IT organization around the provisioning of applications, device management, and technical support of employee-owned mobile devices in the workplace. © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com
  9. 9. Meta-Trends Impacting the EnterpriseThe lines are blurring between point solutions around core mobility components as mobile-oriented ISVsstrive to become end-to-end mobile solution providers … As part of their internal and customer-facing mobile-enablement initiatives, organizations will be well served by reviewing existing business processes to uncover process re-design opportunities in a new, mobile context. Organizations that have made mobility investments have likely deployed an MDM solution to ensure that mobile users, applications and databases is appropriately secured with techniques such as multi-factor authentication. This will be critical moving forward as organization grant access to corporate data to their increasingly remote workforce. Mobile application enablement can bring an organization the ability to leverage the potential of its enterprise applications for both its internal and customer-facing business applications. Additionally, advancements in mobile AD platforms is giving IT organizations easy to use, intuitive tools to create custom mobile applications. New methods to secure corporate data have emerged that will give CIOs the confidence and peace of mind to extend access to data behind the corporate firewall to their on-the- go employees and remote workforce. Organizations will be best served by evaluating MAM solutions to provision, control and maintain the growing number of mobile applications that their employees and customers are taking advantage of. © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com
  10. 10. MAM: Lifting the Barriers of Mobile Application EnablementMAM solutions continue to broaden as vendors recognize the need to provide flexibility to accommodatea wide-variety of corporate environments … Analytics to Identify Usage Patterns “Social” Elements to Rate Sandboxing Apps via a & Recommend Apps Secure Container Application Level DLP Version Control via “App Wrapping” & Management Whitelist / Blacklist App Catalogs to Curate Capabilities Custom / Trusted Apps Establish / Enforce App Decommission Mobile Policies End-of-Life / Data Wipe The MAM segment has become quickly become very crowded with a startups and established mobile-oriented ISVs (primarily MDM and MEAP vendors) all vying for marketshare in this nascent market. Most prominent MDM and MEAP vendors have expanded their solution range to include many key and “core” MAM capabilities. Pure-play MAM vendors such as Apperian, AppCentral, App47, and Partnerpedia were early to market with their offerings. These vendors have also succeeded in developing sales channels for their solutions and have. © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com
  11. 11. Strategic Insights 2012: Enterprise Mobility Solutions MarketFinal DeliverablesTrack 1: FastForward: Insight for LeadersTrack 2: Enterprise & Government Mobility HardwareTrack 3: Enterprise Mobility – Professional ServicesTrack 4: Enterprise Mobility – Software Volume 1: Mobile Device Management Volume 2: Mobile Enterprise Application Platforms (MEAP) Volume 3: Mobile OS & Mobile Developer Analysis Volume 4: Mobile Enterprise Application Software Volume 5: Mobile Application Management (MAM) / Enterprise Application Stores (EAS) | JUNETrack 5: Enterprise Mobility – Industry & Application MarketsTrack 6: Government Mobility – Vertical MarketsTrack 7: Enterprise Mobility – Total Cost of Ownership & ROI Models © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com
  12. 12. Thank You for Attending this VDC Webcast.For more information please contact: Mike Collette – Vice President, Sales & Enterprise Accounts info@vdcresearch.com | 508.653.9000 x112 David Krebs – Vice President Eric Klein – Senior Analyst Balca Korkut – Analyst Britt Libby – AnalystFor complimentary insights and marketing data: http://blog.vdcresearch.com/mobile_and_wireless/ © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com

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