Embedded Software & Tools Practice                  Chris Rommel – VP, Embedded Hardware & Software                  Steph...
Recording Available                      A full audio recording is available for download at:        http://vdcresearch.co...
About Us                  Market Intelligence for Technology Vendors & Investors                         Direct-Contact P...
Our Core Coverage Areas                  AutoID & Transaction Automation   Embedded Hardware & Systems                    ...
Ways to Work With UsOur market research is the basis for the many other ways that VDC can help you to grow your business. ...
Today’s Speaker                    Stephen Balacco                    Director, Embedded Software & Tools                 ...
Today’s Agenda                     Embedded/Real-time OSs - Who’s the                     primary competition?            ...
Embedded/Real-time OSsWho’s the primary competition?  OEM internal engineering organizations                              ...
Market Estimates & ForecastsMixed views on the state of the market in 2011        Shipments of Embedded / Real-Time       ...
Market LeadersHighly fragmented market beyond the two dominant players      Worldwide Shipments of Embedded/Real-Time     ...
2012 Research ProgramsNew in 2012 – Voice of the CustomerVoice of the Customer: Security & The Internet of ThingsFormulate...
2012 Research Programs (cont’d)Diverse technology coverage with expert analysisStrategic Insights 2012: Embedded          ...
For more information please contact:                      Michael Collette – VP Sales & Enterprise Accounts               ...
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Devices are Coming - Billions of Devices are Already Here - & Software is Everywhere

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Over the years, VDC has observed that suppliers of commercial OSs almost always cite roll-your-own OSs and OEM internal engineering organizations as their primary competition. OEMs face increasing levels of complexity from integrating new silicon architectures to the development and integration of in-house developed code, commercially available software components and open source software. During this QuickCast, VDC's Steve Balacco gives an update on the embedded operating system market, including key competitors, estimates and forecasts.

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  • Devices are Coming - Billions of Devices are Already Here - & Software is Everywhere

    1. 1. Embedded Software & Tools Practice Chris Rommel – VP, Embedded Hardware & Software Stephen Balacco – Director, Embedded Software & Tools Practice Andre Girard – Senior Analyst, Embedded Software & Tools Practice Jared Weiner – Analyst, Embedded Software & Tools Practice Devices are coming - Billions of devices are already here - and Software is Everywhere. May 2012 A market update on the Embedded/Real-time Operating Systems Market © 2012 VDC Research QuickCast Embedded Software & Toolsvdcresearch.com
    2. 2. Recording Available A full audio recording is available for download at: http://vdcresearch.com/market_research/embedded_software/freeresearch.aspx © 2012 VDC Research QuickCast Embedded Software & Toolsvdcresearch.com
    3. 3. About Us Market Intelligence for Technology Vendors & Investors  Direct-Contact Primary Market Research  Deeply Segmented Data  Expert Insights  Validated Results Custom Consulting Services for Your Most Critical Business Decisions  Research-Based Consulting  Transparent Tools & Methodology o Highly Customized Survey Guides & Output Templates o Sophisticated Market Estimate & Forecast Models o Detailed, Flexible Stakeholder Maps & Profiles o Industry Development Scenarios o Market Opportunity Fit Screening, Rating & Ranking © 2012 VDC Research QuickCast Embedded Software & Toolsvdcresearch.com
    4. 4. Our Core Coverage Areas AutoID & Transaction Automation Embedded Hardware & Systems Embedded Software & Tools Mobile & Wireless © 2012 VDC Research QuickCast Embedded Software & Toolsvdcresearch.com
    5. 5. Ways to Work With UsOur market research is the basis for the many other ways that VDC can help you to grow your business. Our clients rely on us toprovide actionable insights that support their most important strategic initiatives including: corporate development projects,opportunity assessments and lead generation programs. © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com
    6. 6. Today’s Speaker Stephen Balacco Director, Embedded Software & Tools Stephen has more than eleven years experience conducting market research studies and managing all of the market research programs for VDC’s Embedded Software & Tools practice. His project-related experience is diverse and includes coverage of a number of embedded software technologies for syndicated research including embedded operating systems, software development tools, java, databases, and Linux, Windows Embedded, market statistics, and test automation tools. Stephen has also conducted and managed consulting research projects focusing on market and technology assessments, product and channel development initiatives, market penetration, competitive analyses, and due diligence support for M&A activity. Stephen has deep knowledge of a wide range of embedded software technologies, their applications, and related customer requirements through his years of market coverage. Prior to working for VDC, Stephen worked for more than thirty years in the information technology sector developing software, sales, and business development. Stephen holds a BSBA from Eastern Nazarene College.For complimentary insights and marketing data: http://blog.vdcresearch.com/embedded_sw/ © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com
    7. 7. Today’s Agenda Embedded/Real-time OSs - Who’s the primary competition? Market Estimates & Forecasts Market Leaders 2012 Research Programs Contact Information © 2012 VDC Research QuickCast Embedded Software & Toolsvdcresearch.com vdcresearch.com
    8. 8. Embedded/Real-time OSsWho’s the primary competition? OEM internal engineering organizations To Migrate or Not? OEMs face increasing levels of complexity Roadblocks Drivers Gradual migration to commercial EOSs Existing investments SW Complexity  Reliability  Tested platforms OS Control Time-to-Market  Support No reason Industry Standards Critical takeaways  Niche markets will have a RYO need  Support for a variety of EOSs  Integrated assessment features and cost  Focus on technology roadmaps & partnerships  Educate & provide compelling case to switch © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com
    9. 9. Market Estimates & ForecastsMixed views on the state of the market in 2011 Shipments of Embedded / Real-Time Growth uneven & below prior year forecast Operating Systems & Related Services 2011 > $1.2Billion OEMs affected by global economy Growth slightly > 5% from 2010 Forecast CAGR < 6% through 2014 Critical takeaways  Mixed views from suppliers  Economic uncertainty affects project spend (Millions of Dollars)  Technology & functionality affects OEM decisions  Commercial SW platform adoption offers opportunities 2011 2012 2013 2014 © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com
    10. 10. Market LeadersHighly fragmented market beyond the two dominant players Worldwide Shipments of Embedded/Real-Time Microsoft & Wind River > 60% of market OSs & Services, by Leading Vendors , 2011 (In Rank Order – As a Percent of Dollars) Leaders offer diverse portfolios Microsoft Traditional RTOS shipments > 65% EOS Linux shipments 2x growth of RTOS Wind River Critical takeaways Green Hills Software  Highly fragmented market Enea  No vendor in double digits beyond top two QNX Software Systems  Smaller firms targeting niche segments Mentor Graphics  Linux shipments growing faster than RTOS  Supplier change in focus & direction MontaVista Software  Military spend critical to some suppliers eSOL LynuxWorks Express Logic SYSGO © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com
    11. 11. 2012 Research ProgramsNew in 2012 – Voice of the CustomerVoice of the Customer: Security & The Internet of ThingsFormulate & Implement a Best-in-Class Security Strategy o Quarterly Report 1: Device Manufacturers & OEMs’ Security Technology Adoption Trends, Budgets & Buying o Quarterly Report 2: Consumer Preferences & Perceptions Analysis o Quarterly Report 3: Internet of Things: Security Considerations for Enterprise IT & ISPs o Quarterly Report 4: Vendor SpotlightsVoice of the Customer: Rich Media & Big Data in Embedded SystemsIdentify Emerging Opportunities From the Next Generation of Embedded Systems o Quarterly Report 1: Rich Media & Data Content – Trends, Drivers and Solutions o Quarterly Report 2: Cloud Services & Analytics Business Opportunities o Quarterly Report 3:OEM Budgets and Spending o Quarterly Report 4: Vendor Spotlights © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com
    12. 12. 2012 Research Programs (cont’d)Diverse technology coverage with expert analysisStrategic Insights 2012: Embedded Software & System LifecycleSoftware Market Management ToolsOpportunities & Forecasts Through 2014 Opportunities & Forecast Through 2014 o Track 1: Fast Forward: Insight for Leaders o Software & System Modeling Tools o Track 2: Embedded Software Engineering o Automated Test & Verification Tools Technologies o Requirements Management/Definition & Source o Track 3: Embedded Systems Engineering Survey /Change/Configuration Management Tools Data o Agile in Embedded & Enterprise Systems o Track 4: Vertical Markets o Product Lifecycle Management/Application Lifecycle Management Integration – An Industry Brief o VDC Target Competitor Maps © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com
    13. 13. For more information please contact: Michael Collette – VP Sales & Enterprise Accounts info@vdcresearch.com | 508.653.9000 x112 Chris Rommel – Vice President, Embedded Hardware & Software Stephen Balacco – Director, Embedded Software & Tools Andre Girard – Senior Analyst, Embedded Software & Tools Jared Weiner – Analyst, Embedded Software & ToolsFor complimentary insights and marketing data: http://blog.vdcresearch.com/embedded_sw/ © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com

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