Android in Embedded: The Future is Now?

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Android has been a force in the mobile space since shortly after its debut in late 2008 on the HTC Dream smartphone. Between the beginning of 2010 and February 2012, daily activations of Android grew from 60,000 to 850,000 – a remarkably steep growth trajectory. What is truly remarkable, however, is that these rates do not even tell the full story of Android's growth. Google's figures take into account only those devices that have been connected via mobile networks, meaning that officially reported activations do not include devices such as WiFi-only tablets, eReaders, or the millions of other Android-based products that have already been deployed in a number of different areas. In this QuickCast, VDC’s Jared Weiner discusses why Android is getting so much attention and some of the challenges associated with adoption.

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Android in Embedded: The Future is Now?

  1. 1. Embedded Software & Tools Practice QuickCast Android in Embedded: The Future is Now? June 2012 An Update on Android’s Penetration in Embedded Systems By: Jared Weiner – Analyst © 2012 VDC Research QuickCast Embedded Software & Toolsvdcresearch.com
  2. 2. Recording Available A full audio recording is available for download at: http://vdcresearch.com/market_research/embedded_software/freeresearch.aspx © 2012 VDC Research QuickCast Embedded Software & Toolsvdcresearch.com
  3. 3. About Us Market Intelligence for Technology Vendors & Investors  Direct-Contact Primary Market Research  Deeply Segmented Data  Expert Insights  Validated Results Custom Consulting Services for Your Most Critical Business Decisions  Research-Based Consulting  Transparent Tools & Methodology o Highly Customized Survey Guides & Output Templates o Sophisticated Market Estimate & Forecast Models o Detailed, Flexible Stakeholder Maps & Profiles o Industry Development Scenarios o Market Opportunity Fit Screening, Rating & Ranking © 2012 VDC Research QuickCast Embedded Software & Toolsvdcresearch.com
  4. 4. Our Core Coverage Areas AutoID & Transaction Automation Embedded Hardware & Systems Embedded Software & Tools Mobile & Wireless © 2012 VDC Research QuickCast Embedded Software & Toolsvdcresearch.com
  5. 5. Ways to Work With UsOur market research is the basis for the many other ways that VDC can help you to grow your business. Our clients rely on us toprovide actionable insights that support their most important strategic initiatives including: corporate development projects,opportunity assessments and lead generation programs. © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com
  6. 6. Today’s Speaker Jared Weiner Analyst, Embedded Software & Tools Jared supports all of the Embedded Software and Tools practice’s major research programs and is a contributor on custom research and consulting engagements. His work includes coverage of embedded operating systems, software development tools, modeling and test tools, and more. He has additional research experience in education and financial services. Jared received an MBA from Babson College in 2007, and graduated from Bentley College in 2002 with a BS in Information Design and Corporate Communication.For complimentary insights and marketing data: http://blog.vdcresearch.com/embedded_sw/ © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com
  7. 7. Today’s Agenda Why Android? Market Estimates Security Concerns 2012 Research Programs Contact Information © 2012 VDC Research QuickCast Embedded Software & Toolsvdcresearch.com vdcresearch.com
  8. 8. Why Android?UI, vast ecosystem among primary drivers  User interface  Pre-integrated features/capabilities  Business model  EcosystemPortions of this page are reproduced from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License. © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com
  9. 9. Market EstimatesMinimal shipments beyond consumer-facing devices Android-based Devices in 2011, Segmented by Device Class (Percent of Units) Tablets, 10% Military Communication Devices, 1% Medical eReaders, 9% Devices, 0.5% Connected Car Systems, 0.5% Other, 4% Smartphones, 77% Other, 2% © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com
  10. 10. Security ConcernsWill security remain a major barrier?  Industry-wide security concerns mounting  Openness of Android amplifies concerns  Design strategies can address these issues  SE Android may be another solution © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com
  11. 11. 2012 Research ProgramsDiverse technology coverage with expert analysisStrategic Insights 2012: Embedded Software MarketOpportunities & Forecasts Through 2014 o Track 1: Fast Forward: Insight for Leaders o Track 2: Embedded Software Engineering Technologies o Track 3: Embedded Systems Engineering Survey Data o Track 4: Vertical MarketsSoftware & System Lifecycle Management ToolsOpportunities & Forecast Through 2014 o Software & System Modeling Tools o Automated Test & Verification Tools o Requirements Management / Definition & Source / Change / Configuration Management Tools o Agile in Embedded & Enterprise Systems o Product Lifecycle Management / Application Lifecycle Management Integration – An Industry Brief o VDC Target Competitor Maps © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com
  12. 12. 2012 Research Programs (cont’d)New in 2012 – Voice of the CustomerVoice of the Customer: Security & The Internet of ThingsFormulate & Implement a Best-in-Class Security Strategy o Quarterly Report 1: Device Manufacturers & OEMs’ Security Technology Adoption Trends, Budgets & Buying o Quarterly Report 2: Consumer Preferences & Perceptions Analysis o Quarterly Report 3: Internet of Things: Security Considerations for Enterprise IT & ISPs o Quarterly Report 4: Vendor SpotlightsVoice of the Customer: Rich Media & Big Data in Embedded SystemsIdentify Emerging Opportunities From the Next Generation of Embedded Systems o Quarterly Report 1: Rich Media & Data Content – Trends, Drivers & Solutions o Quarterly Report 2: Cloud Services & Analytics Business Opportunities o Quarterly Report 3: OEM Budgets & Spending o Quarterly Report 4: Vendor Spotlights © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com
  13. 13. Thank You for Attending this VDC QuickCastFor more information please contact: Michael Collette – VP Sales & Enterprise Accounts info@vdcresearch.com | 508.653.9000 x112 Chris Rommel – Vice President, Embedded Hardware & Software Stephen Balacco – Director, Embedded Software & Tools André Girard – Senior Analyst, Embedded Software & Tools Jared Weiner – Analyst, Embedded Software & ToolsFor complimentary insights and marketing data: http://blog.vdcresearch.com/embedded_sw/ © 2012 VDC Research QuickCast Embedded Software & Tools vdcresearch.com

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