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A Tough Business - Highly Fragmented & Under Pressure


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OEMs face increasing levels of complexity from integrating new silicon to the development and integration of software code from various sources. In addition to standalone tool suppliers, competitive market dynamics has created choice in the source and selection of tools that can be acquired as part of a commercial OS platform, available through the open source community, or available through hardware suppliers. For standalone tool suppliers, the market challenge is further complicated by the anticipated decrease in use of in-house developed target OSes, where the use of these tools represents an important source of income for suppliers. During this QuickCast, VDC's Steve Balacco lays out some of the challenges and concerns for the software development tools market.

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A Tough Business - Highly Fragmented & Under Pressure

  1. 1. Embedded Software & Tools Practice Chris Rommel – VP, Embedded Hardware & Software Stephen Balacco – Director André Girard – Senior Analyst Jared Weiner – Analyst QuickCast A Tough Business – Highly Fragmented & Under PressureSeptember 2012 A Market Update on Software Development & Multicore Tools © 2012 VDC Research QuickCast Embedded Software &
  2. 2. Recording Available A full audio recording is available for download at: © 2012 VDC Research QuickCast Embedded Software &
  3. 3. About Us Market Intelligence for Technology Vendors & Investors  Direct-Contact Primary Market Research  Deeply Segmented Data  Expert Insights  Validated Results Custom Consulting Services for Your Most Critical Business Decisions  Research-Based Consulting  Transparent Tools & Methodology o Highly Customized Survey Guides & Output Templates o Sophisticated Market Estimate & Forecast Models o Detailed, Flexible Stakeholder Maps & Profiles o Industry Development Scenarios o Market Opportunity Fit Screening, Rating & Ranking © 2012 VDC Research QuickCast Embedded Software &
  4. 4. Our Core Coverage Areas AutoID & Transaction Automation Embedded Hardware & Systems Embedded Software & Tools Mobile & Wireless © 2012 VDC Research QuickCast Embedded Software &
  5. 5. Ways to Work With UsOur market research is the basis for the many other ways that VDC can help you to grow your business. Our clients rely on us toprovide actionable insights that support their most important strategic initiatives including: corporate development projects,opportunity assessments and lead generation programs. © 2012 VDC Research QuickCast Embedded Software & Tools
  6. 6. Today’s Speaker Stephen Balacco Director, Embedded Software & Tools Stephen has more than eleven years experience conducting market research studies and managing all of the market research programs for VDC’s Embedded Software & Tools practice. His project-related experience is diverse and includes coverage of a number of embedded software technologies for syndicated research including embedded operating systems, software development tools, java, databases, and Linux, Windows Embedded, market statistics, and test automation tools. Stephen has also conducted and managed consulting research projects focusing on market and technology assessments, product and channel development initiatives, market penetration, competitive analyses, and due diligence support for M&A activity. Stephen has deep knowledge of a wide range of embedded software technologies, their applications, and related customer requirements through his years of market coverage. Prior to working for VDC, Stephen worked for more than thirty years in the information technology sector developing software, sales, and business development. Stephen holds a BSBA from Eastern Nazarene College.For complimentary insights and marketing data: © 2012 VDC Research QuickCast Embedded Software & Tools
  7. 7. Today’s Agenda Project Start Considerations What’s Important in Selecting Tools Types of Tools in Use Key Takeaways 2012 Research Programs Contact Information © 2012 VDC Research QuickCast Embedded Software &
  8. 8. Software Development Tools Where do engineers go for information?SELECT ENGINEERS’ REQUIREMENTS & PREFERENCES Resources Most Useful for Informing Component Selected First for the the Selection/Purchase of Embedded Current Project Software Solutions (Percent of Respondents) (Percent of Respondents) Peers/Co-workers 19% 17% Industry Publications 18% Online Forums/User Groups 16% 38% 14% Vendor Websites 15% Vendor Sales Reps 10% Blogs 9% 14% Trade Shows 8% 17% Vendor Webinars 4% Processor(s) Embedded/Mobile Operating System(s) Other 1% Application(s) Software Development Tools 0% 5% 10% 15% 20% Dont Know © 2012 VDC Research QuickCast Embedded Software & Tools
  9. 9. Software Development Tools Cost, ease of use performance and past experience top factorsSELECT ENGINEERS’ REQUIREMENTS & PREFERENCES Characteristics Most Important When Primary Host Development Platform Used on Selecting Tools Used the Current Project & Expected in Two Years (Percent of Respondents) (Percent of Respondents) Price/Cost 43% Windows 7 29% Ease of Use 34% 47% Technical Capabilities/Performance 33% Windows XP 29% 29% 8% Familiarity w/Tools/Past Experience w/Vendor 23% 17% Compatibility/Interoperability Linux – Commercially Supplied 17% 18% Vendor Technical Support 13% Linux – Publicly Obtained 15% Reputation of Vendor 17% 12% Variety Microprocessors Supported Unix 5% 12% Availability Other Tools, OS(s), Run- 6% time Solutions 9% Multiprocessing Support Mac OS 3% 9% Tool Certified/Qualified to 4% International Safety Stds 9% Support for Open/Industry Windows Vista 2% Standards Vendor Engineering & 6% 1% Customization Services Current Project 0% 10% 20% 30% 40% 50% Expected in Two Years 0% 10% 20% 30% 40% 50% Note: Sums to more than 100% due to multiple responses. © 2012 VDC Research QuickCast Embedded Software & Tools
  10. 10. Software Development Tools Types of tools used by engineers to develop software Types of Tools Used by Engineer Integrated Development Environment(s) Used on the Current Project by Engineers on Current Project (Percent of Respondents) (Percent of Respondents) Compilers 60% Eclipse Platform SDK (OSS) 27% Visual Studio/Visual C++/Platform… 21% Debuggers 56% Embedded Workbench (IAR) 13% Editors 54% µVision (Keil, An ARM Co.) 12% Build Tools 45% MPLAB (Microchip) 11%JTAG Debuggers/In-circuit Emulators 38% 9% Code Composer Studio (TI) Static Analysis Tools 22% Xilinx SDK/EDK (Xilinx) 8% 18% AVR Studio (Atmel) 8% Dynamic Software Testing Tools GCC/GDB (open source) 7% Virtual Platforms/VSPS Tools 17% CodeWarrior (Freescale) 6% SSLM Modeling Tools 15% Quartus (Altera) 5% (std-language-based)Model-based Software Testing Tools 13% 5% MULTI (Green Hills) Instruction Set Simulators 13% VisualDSP++ (Analog) 3% 12% Workbench (Wind River) 3% Dynamic GUI/HMI Design Tools TRACE32 (Lauterbach) 3% Security Management Tools 11% Delphi IDE 3% SSLM Modeling Tools 8% Other Commercial IDE 18% (proprietary-language-based) None of the Above 8% 7% Other Open Source IDE Dont Know/Not Yet Decided 5% 7% Other Semiconductor IDE 0% 10% 20% 30% 40% 50% 60% 70% 0% 5% 10% 15% 20% 25% 30% © 2012 VDC Research QuickCast Embedded Software & Tools
  11. 11. Software Development ToolsKey takeawaysHighly Fragmented Market  Three suppliers represent approximately 50% of the commercial marketMarket Under Pressure  Migration from proprietary / in-house developed OSes  OS suppliers offering integrated and optimized tools  Hardware and silicon suppliers finding value bringing tool offerings in-house  Open source solutions popular with developers looking for low, no-cost development tool solutionsComplexity Driving the Use of More Sophisticated Tools  Span software development lifecycle from requirements definition through post-deploymentWhat You Need To Know  For product information – engineers look to peers / co-workers, industry pubs, and on-line forums  Processor selection rules – first component selected  Cost, ease of use, technical capabilities and past experience key factors in selection  Make sure development tools can be used on Windows-based host development platform © 2012 VDC Research QuickCast Embedded Software & Tools
  12. 12. 2012 Research ProgramsDiverse technology coverage with expert analysisStrategic Insights 2012: Embedded Software & System LifecycleSoftware Market Management ToolsOpportunities & Forecasts Through 2014 Opportunities & Forecast Through 2014  Track 1: Fast Forward: Insight for Leaders  Software & System Modeling Tools  Track 2: Embedded Software Engineering Technologies  Automated Test & Verification Tools  Track 3: Embedded Systems Engineering Survey Data  Requirements Management / Definition & Source / Change / Configuration Management Tools  Track 4: Vertical Markets  Agile in Embedded & Enterprise Systems  Product Lifecycle Management / Application Lifecycle Management Integration – An Industry Brief  VDC Target Competitor Maps © 2012 VDC Research QuickCast Embedded Software & Tools
  13. 13. 2012 Research Programs – continuedNew in 2012 – Voice of the CustomerVoice of the Customer: Security & The Internet of ThingsFormulate & Implement a Best-in-Class Security Strategy  Quarterly Report 1: Device Manufacturers & OEMs’ Security Technology Adoption Trends, Budgets & Buying  Quarterly Report 2: Consumer Preferences & Perceptions Analysis  Quarterly Report 3: Internet of Things: Security Considerations for Enterprise IT & ISPs  Quarterly Report 4: Vendor SpotlightsVoice of the Customer: Rich Media & Big Data in Embedded SystemsIdentify Emerging Opportunities From the Next Generation of Embedded Systems  Quarterly Report 1: Rich Media & Data Content – Trends, Drivers & Solutions  Quarterly Report 2: Cloud Services & Analytics Business Opportunities  Quarterly Report 3: OEM Budgets & Spending  Quarterly Report 4: Vendor SpotlightsVoice of the Customer: M2M CommunicationsConnecting Next Generation Devices  Quarterly Report 1: M2M Device Requirements & Deployment Options  Quarterly Report 2: OEM M2M Solution Budgets, Buying & Sourcing  Quarterly Report 3: The Evolving M2M Ecosystem & Product Design Considerations  Quarterly Report 4: Vendor Spotlights © 2012 VDC Research QuickCast Embedded Software & Tools
  14. 14. Thank You for Attending this VDC QuickCastFor more information please contact: Mike Collette – Vice President, Sales & Enterprise Accounts | 508.653.9000 x112 Chris Rommel – Vice President, Embedded Hardware & Software Stephen Balacco – Director, Embedded Software & Tools André Girard – Senior Analyst, Embedded Software & Tools Jared Weiner – Analyst, Embedded Software & ToolsFor complimentary insights and marketing data: © 2012 VDC Research QuickCast Embedded Software & Tools