A Classic Attack from Below - Gauging the Impact of Best-of-Breed Mobile Upstarts

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The range of core mobility components continues to expand, and much of the activity is a direct result of mobile-oriented startups. These game-changers are productizing mobility solutions and successfully challenging the large, established companies who are quickly recognizing that they cannot ignore the innovation and progress that mobile-oriented startups are making. Enhanced productivity and increases in customer service, loyalty and retention are just a few of the tangible benefits being realized by early adopters. During this QuickCast, Eric Klein discusses some of the factors driving this new trend and outlines some of the risks late adopters are trying to avoid.

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  • A Classic Attack from Below - Gauging the Impact of Best-of-Breed Mobile Upstarts

    1. 1. Mobile & Wireless Practice A Classic Attack from Below – Gauging the Impact May 2012 of Best-of-Breed Mobile Upstarts By: Eric Klein– Senior Analyst © 2012 VDC Research QuickCast Mobile & Wirelessvdcresearch.com
    2. 2. Recording Available A full audio recording is available for download at: http://vdcresearch.com/market_research/mobile_wireless/freeresearch.aspx © 2012 VDC Research QuickCast Mobile & Wirelessvdcresearch.com
    3. 3. About Us Market Intelligence for Technology Vendors & Investors  Direct-Contact Primary Market Research  Deeply Segmented Data  Expert Insights  Validated Results Custom Consulting Services for Your Most Critical Business Decisions  Research-Based Consulting  Transparent Tools & Methodology o Highly Customized Survey Guides & Output Templates o Sophisticated Market Estimate & Forecast Models o Detailed, Flexible Stakeholder Maps & Profiles o Industry Development Scenarios o Market Opportunity Fit Screening, Rating & Ranking © 2012 VDC Research QuickCast Mobile & Wirelessvdcresearch.com
    4. 4. Our Core Coverage Areas AutoID Embedded Hardware & Systems Embedded Software & Tools Mobile & Wireless © 2012 VDC Research QuickCast Mobile & Wirelessvdcresearch.com
    5. 5. Ways to Work With UsOur market research is the basis for the many other ways that VDC can help you to grow your business. Our clients rely on us toprovide actionable insights that support their most important strategic initiatives including: corporate developmentprojects, opportunity assessments and lead generation programs. © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com
    6. 6. Today’s Speaker Eric Klein Senior Analyst, Mobile & Wireless Eric is a market research and consulting professional specializing in the design, analysis, and delivery of project-based research. Over the past 15 years, Eric has worked with a wide array of firms across a number of industries, leading quantitative and qualitative research in areas such as innovation in enterprise software, supply chain risk management, manufacturing operations / automation, and IT spending research. Eric has worked in a variety of market research and management roles, providing market data and competitive intelligence to Fortune 500 firms. His previous employers include: AMR Research, The Yankee Group, and Affiliated Computer Services (ACS). Eric holds a Bachelor of Science in Finance from Boston University.For complimentary insights and marketing data: http://blog.vdcresearch.com/mobile_and_wireless/ © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com
    7. 7. Today’s Agenda The Mobile Arms Race is Just Beginning Startups have Successfully Identified ‘White Spaces’ in the Enterprise Mobility Market How Mobile-Oriented Startups are Bringing their Solutions to Market & the Impact they are Having on Established Vendors © 2012 VDC Research QuickCast Mobile & Wirelessvdcresearch.com vdcresearch.com
    8. 8. Mobile-Oriented Startups are Succeeding in Challenging Established VendorsEarly adopters are seeing positive impacts …A classic ‘attack from below’  The range of core mobility components continues to expand – much of the activity is a direct result of mobile-oriented startups.  Entrepreneurial startups are productizing mobility solutions and succeeding in challenging large established companies.  Early adopter are realizing enhanced productivity (via operational efficiency gains) as well as tangible increases in customer service, loyalty and retention.Key white spaces that mobile-oriented startups are focusing on are:  Security (Encryption, Privacy)  Application/Lifecycle Management  Mobile AD (Web Apps and MEAP 2.0)  Back end Enterprise Connectivity (Mobile VPNs and “Secure Containers”)Notable “stealthy” startups we identified in the course of our research:  3PMobile  InBay Technology Solutions © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com
    9. 9. Organizations are Actively Deploying Mobile SolutionsBYOD & CoIT are being embraced in the enterprise … Is your company currently using or planning to Does your organization currently support or plan deploy enterprise mobility solutions to support to support a BYOD (Bring Your Own Device) frontline and/or mobile workers? mobile policy? 9% 15% 5% 33% 38% 32% 48% 21% We are currently using an EMOB solution YES, we currently have a BYOD policy in place We are actively evaluating a new EMOB solution YES, we plan to implement a BYOD policy We evaluated an EMOB solution but ultimately did not deploy NO We have no current plans to evaluate or deploy an EMOB solution Dont know / not sure By mobile policy, we mean specific guidelines that have been put in place and are typically enforced by your IT organization around the provisioning of applications, device management, and technical support of employee-owned mobile devices in the workplace. © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com
    10. 10. Managing a Growing Mobile Workforce Introduces Complexities & Risk …Security, critical priority as remote workers access corporate data – mobile-oriented startups playing keyrole bringing innovative solutions to market What was the single most important technology-related barrier keeping your organization from evaluating or fully implementing a enterprise mobility solution? 6% 8% Security Concerns 34% High Adoption Cost 21% Wireless Connectivity Concerns Limited Functionality of Mobile Devices Lack of Standardized Third-Party Software Solutions 32% © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com
    11. 11. There are Signs of Consolidation in the Enterprise Mobility MarketHowever, mobile-oriented startups continue to attract funding … Recently Funded Enterprise-Oriented Mobile Startups Company Primary Solutions Year Founded Total Capital Raised Apperian * Enterprise App Store 2009 $23.4M Bitzer Mobile * Secure Remote Access 2011 $4.8M Boxtone Device Management and Security 2000 $11.5M Enterproid Bring Your Own Device (BYOD) 2010 $13M Lookout Mobile Security 2007 $76M MobileIron Device Management and Security 2007 $55.8 Sencha HTML5/App Development Tools 2007 $29M Zenprise Device Management and Security 2003 $64.5MDenotes vendor was featured in our Q1 FASTForward Report – other vendors featured were: 3PMobile, InBay Technology Solutions,Nukona*, and Webalo.* Nukona was acquired by Symantec as our Report was being finalized © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com
    12. 12. Strategic Insights 2012: Enterprise Mobility Solutions MarketFinal Deliverables:Track 1: FastForward: Insight for Leaders Volume 1: A “Classic Attack from Below” – Gauging the Impact of Best-of-Breed Mobile Startups. (Published April 2012) Volume 2: If you Build it, Will They Come? The Mobile Cross-Platform Field of Dream Volume 3: Mobile Distribution Channels: Driving Efficiencies for the Next Decade Volume 4: Redefining Rugged: Establishing new Rugged Benchmarks for Today’s EconomyTrack 2: Enterprise & Government Mobility HardwareTrack 3: Enterprise Mobility – Professional ServicesTrack 4: Enterprise Mobility – SoftwareTrack 5: Enterprise Mobility – Industry & Application MarketsTrack 6: Government Mobility – Vertical MarketsTrack 7: Enterprise Mobility – Total Cost of Ownership & ROI Models © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com
    13. 13. Thank You for Attending this VDC Webcast.For more information please contact: Mike Collette– Vice President, Sales & Enterprise Accounts info@vdcresearch.com | 508.653.9000 x112 David Krebs – Vice President Eric Klein – Senior Analyst Balca Korkut – Analyst Britt Libby – AnalystFor complimentary insights and marketing data: http://blog.vdcresearch.com/mobile_and_wireless/ © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com

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