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The range of core mobility components continues to expand, and much of the activity is a direct result of mobile-oriented startups. These game-changers are productizing mobility solutions and successfully challenging the large, established companies who are quickly recognizing that they cannot ignore the innovation and progress that mobile-oriented startups are making. Enhanced productivity and increases in customer service, loyalty and retention are just a few of the tangible benefits being realized by early adopters. During this QuickCast, Eric Klein discusses some of the factors driving this new trend and outlines some of the risks late adopters are trying to avoid.