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2012: Mobile Software's Year in the Enterprise


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While direct sales will remain important when it comes to mobile software for the enterprise, we believe that the big opportunity for mobile software providers in 2012 will be in the channel, which is well-positioned to put together a full suite of best-of-breed applications for their users. During this QuickCast, Eric Klein discusses this theme and other key issues effecting the mobile ecosystem in 2012.

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2012: Mobile Software's Year in the Enterprise

  1. 1. Mobile & Wireless Practice David Krebs – Vice President Eric Klein – Senior Analyst Balca Korkut – Analyst WEBCAST 2012 Mobile Softwares YearNovember 2011 in the Enterprise © 2011 VDC Research Webcast Mobile &
  2. 2. Recording Available A full audio recording is available for download at: © 2011 VDC Research Webcast Mobile &
  3. 3. About Us Market Intelligence for Technology Vendors & Investors  Direct-Contact Primary Market Research  Deeply Segmented Data  Expert Insights  Validated Results Custom Consulting Services for Your Most Critical Business Decisions  Research-Based Consulting  Transparent Tools & Methodology o Highly Customized Survey Guides & Output Templates o Sophisticated Market Estimate & Forecast Models o Detailed, Flexible Stakeholder Maps & Profiles o Industry Development Scenarios o Market Opportunity Fit Screening, Rating & Ranking © 2011 VDC Research Webcast Mobile &
  4. 4. Our Core Coverage Areas AutoID & Transaction Automation Embedded Hardware & Systems Mobile & Wireless Industrial Automation & Control Embedded Software & Tools Emerging Technologies © 2011 VDC Research Webcast Mobile &
  5. 5. Ways to Work With Us Market Strategy Consulting Custom Whitepapers Research Syndicated Executive Webcasts Research Briefings Strategy Speeches Sessions Analyst InquiriesOur report is one of many ways VDC the many ways VDC can help you In addition to published research, VDC offers services designed to meetThis syndicated research is the basis forcan help you grow your business. grow your business. We offer a wide variety of a wide variety of servicesspecific tactical and strategic decision support decision of our needs. are our on a foundation of a foundation professionals applying robustdesigned to meet specific tactical and strategicneeds. Allsupport servicesAll ofbuilt services are built on highly skilled of highly skilled professionalsmethodologies methodologies to VDC’s large refreshed datasets.applying robustto VDC’s large and continuouslyand continuously refreshed datasets. © 2011 VDC Research Webcast Mobile & Wireless
  6. 6. Today’s Speaker Eric Klein Senior Analyst Eric is a market research and consulting professional specializing in the design, analysis, and delivery of project-based research. Over the past 15 years, Eric has worked with a wide array of firms across a number of industries, leading quantitative and qualitative research in areas such as innovation in enterprise software, supply chain risk management, manufacturing operations / automation, and IT spending research. Eric has worked in a variety of market research and management roles, providing market data and competitive intelligence to Fortune 500 firms. His previous employers include: AMR Research, The Yankee Group, and Affiliated Computer Services (ACS). Eric holds a Bachelor of Science in Finance from Boston University.For complimentary insights and marketing data: © 2011 VDC Research Webcast Mobile & Wireless
  7. 7. Today’s Topics 2012 Outlook… © 2011 VDC Research Webcast Mobile &
  8. 8. Mobile Software Market OverviewRobust performance in 2011 to give way to more challenging 2012BYOD & Mobile Policies Make MDM Foundational  The MDM has matured, and application portfolios have expanded  Competing business models have emerged to secure mobile platforms  ISVs making their move …MAM  A very early and well funded market  Mobile operators are keen on MAMMEAP Tools are Empowering IT Organizations  Point solutions account for the majority of mobile deployments – today  MEAP vendors must be able to message their product portfolios for a wide variety of customers  MEAP product portfolios must expandHTML5  Ratification isn’t until 2014 (allegedly) and yet were all talking about it (and using it)  HTML5 has quickly impacted business models and the mobile ecosystem  Under the radar acquisitions © 2011 VDC Research Webcast Mobile & Wireless
  9. 9. Mobile Software – About to Ride the WaveTech watchers have been waiting – 2012 looks to be the year for mobile software’s coming out partyA confluence of high-impact technologies have emerged ... The Web Mini CPUs PCs Enterprise Apps © 2011 VDC Research Webcast Mobile & Wireless
  10. 10. Mobile Software Outlook – Approaching $10B by 2015The channel is playing an increasingly important role in bringing mobile solutions into the enterprise …Robust Growth Beginning 2012 Global Mobile SW Shipments ($USD Millions)  Field mobility still has significant $3,000 headroom  Health care a strong vertical in the US $2,500Key Priorities for Mobile Aspiring ISVs $2,000  Determine monetization strategy $1,500  Leverage the channel $1,000  Don’t try to pick winners (platforms) $500Key Priorities for Tenured Mobility Vendors  Look out below! $0 2011 2012 2015 © 2011 VDC Research Webcast Mobile & Wireless
  11. 11. Bringing it All Together Moving forward, the channel will play a critical role for enterprise mobility solutionsTHE MEAP OPPORTUNITY Managed Services via Mobile Operators & Systems Integrators Security Expense Device Solutions Management Management Physical loss of mobile devices will BYOD=Multiple carriers & complex BYOD and mobile policies make always be a significant threat billing issues – critical for MNCs MDM foundational I N T E G RAT I O N Browser Mobile Application Solutions Solutions Development Web Apps (HTML5) Pre-packaged Mobile Applications Cross Platform Capabilities © 2011 VDC Research Webcast Mobile & Wireless
  12. 12. 2012 Research AgendaEnterprise Mobility Software Solutions Market Track 1: Enterprise Mobility Software o Volume 1: Mobile Device Management (July) o Volume 2: Mobile Enterprise Application Platforms (MEAP) (July) o Volume 3: Mobile Operating Systems & Mobile Developer Analysis (July) o Volume 4: Mobilizing Enterprise Applications Software (September) o Volume 5: Enterprise Application Stores (May) Track 2: Fast Forward: Insights for Leaders o Volume 1: A Classic "Attack from Below" – Gauging the Impact of Best-of-Breed Mobile Upstarts (March) o Volume 2: If You Build It, Will They Come? The Mobile Cross Platform Field of Dreams (June) o Volume 3: Mobile Distribution Channels: Driving Efficiencies for the Next Decade (September) o Volume 4: Redefining Rugged: Establishing New Rugged Benchmarks for Today’s Economy (December) © 2011 VDC Research Webcast Mobile & Wireless
  13. 13. Thank You for Attending this VDC WebcastFor more information please contact: David Krebs – Vice President | 508.653.9000 x136 Eric Klein – Senior Analyst | 508.653.9000 x141 Balca Korkut – Analyst | 508.653.9000 x134 Gerrell Smith – Account Director | 508.653.9000 x130For complimentary insights and marketing data: © 2011 VDC Research Webcast Mobile & Wireless