Tracking and measuring social media

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Tracking and measuring social media

  1. 1. Tracking and Measuring Social Media Savior Joseph
  2. 2. Outline • Social Media and Return on Investment • Resourcing • One versus three • Growth in engagement and conversation • Online brand building • Radian6 • Facebook • Twitter • Google • Instinct • Learning • Questions
  3. 3. Social media and ROI
  4. 4. Resourcing
  5. 5. Engagement and conversation
  6. 6. Online brand building
  7. 7. Radian6
  8. 8. Facebook
  9. 9. Twitter
  10. 10. E: savior@colour.ca T: twitter.com/savior F: facebook.com/savior.joseph

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