Doing Business In Web 2


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Doing Business using the new Web 2.0

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Doing Business In Web 2

  1. 1. Doing Business in Web 2.0 Presented by Vince Cheng Internet Marketing Consultant Training Arm Of MCA ICT Resource Centre
  2. 2. Web 2.0 Defined (the wordy stuff) <ul><li>Web 2.0 websites typically include some of the following features/techniques : </li></ul><ul><li>Cascading Style Sheets to aid in the separation of presentation and content </li></ul><ul><li>Folksonomies (collaborative tagging, social classification, social indexing, and social tagging) </li></ul><ul><li>Microformats extending pages with additional semantics </li></ul><ul><li>REST and/or XML- and/or JSON-based APIs </li></ul><ul><li>Rich Internet application techniques, often Ajax-based </li></ul><ul><li>Semantically valid XHTML and HTML markup </li></ul><ul><li>Syndication , aggregation and notification of data in RSS or Atom feeds </li></ul><ul><li>mashups , merging content from different sources, client- and server-side </li></ul><ul><li>Blogs - publishing tools </li></ul><ul><li>wiki or forum software, etc., to support user-generated content </li></ul><ul><li>Internet privacy , the extended power of users to manage their own privacy in cloaking or deleting their own user content or profiles. </li></ul>
  3. 3. Traffic Generation using Web 2.0 <ul><li>Blogs </li></ul><ul><li>Search Engines LOVE Blogs </li></ul><ul><li>Technically, Search Engines will rank the blog better than any normal HTML corporate page </li></ul><ul><li>Blog also allow comments, a web 2.0 feature discussed earlier </li></ul>
  4. 4. Traffic Generation using Web 2.0 (cont..) <ul><li>Social Networks </li></ul><ul><li>Myspace, Friendster, and of course FaceBook has interaction features like forums, groups, and games </li></ul><ul><li>FaceBook just incorporated Social Ads that allow ads targetted to a niche within the network </li></ul>
  5. 5. Case Study (
  6. 6. Case Study (
  7. 7. Affiliate Marketing
  8. 8. Effective Keywords <ul><li>Google Keyword External Tool </li></ul><ul><li>Live Demo with Audience </li></ul><ul><li> </li></ul>
  9. 9. PayPal Withdrawal <ul><li>Process of Withdrawal </li></ul>
  10. 10. PayPal Withdrawal <ul><li>Public Bank Visa Electron Debit Card (4 – 6 weeks, bank in RM 50, 25 for first year, another 25 as balance in bank account) </li></ul><ul><li>Al-Rajhi Bank Visa Debit Card (On the spot with name emboss, bank in RM 20) </li></ul><ul><li>Tune Money </li></ul><ul><li>Any More?... Kindly let us know to share with others </li></ul>
  11. 11. PPC vs PPA vs PPS <ul><li>PPC – Pay Per Click </li></ul><ul><li>You get paid when people click on the advertisers ad on your website </li></ul><ul><li>PPA – Pay Per Action </li></ul><ul><li>You get paid when people perform a certain action on your website (i.e. signing up forms, following a certain click flow) </li></ul><ul><li>PPS – Pay Per Sale </li></ul><ul><li>You get paid when people buy through your link or on your site (a form of PPA) </li></ul><ul><li>Pay Per Something Else… </li></ul>
  12. 12. Step 5: Educate Yourself 2 FULL DAYS RM 599 June 7 th & 8 th 2008
  13. 13. Contact <ul><li> / </li></ul>XTrain is commited to deliver high quality, effective, practical and low cost internet marketing courses for Small Medium Industries and Enterprises to empower them to compete both locally and internationally using the Internet