Create the Right WebsiteStep 1<br />Plan Your Site<br />
Plan Your Website<br />Just as every business is a little different, just about every business’ website is different. <br ...
Brochure Site<br />This is often the simplest type of website as it is designed to offer top-line information, such as con...
Portfolio Site<br />If you just want to have visitors flip through images with simple descriptions, a portfolio site is a ...
Blog Site<br />Much more than just the traditional collection of essays, musings or articles; many small businesses use th...
eCommerce Site<br />A great way to grow and expand your business is to make your products or services available to be purc...
Mixed Site<br />You don’t have to choose only one kind of site. It’s possible to pick and choose different functionalities...
Write Down Which Type of <br />Site BestSuits Your Business<br />
Choose Your Domain Name<br />Choosing your domain (URL) is an important step to getting your site up and running. <br />Yo...
Domain Name Guidelines<br />Keep it short: all you need is a couple of words, ideally your business name or something clos...
Write Down YourTop 3 Domain Names<br />
Find A Home for Your Website<br />Now that you have made a few decisions about the basic functionality of your site, you c...
Determine Hosting Needs<br />When you are looking into hosts for your site, there are a few options you should be aware of...
Plan Future Needs<br />Additional features are always available, and you can upgrade on a monthly basis or as your site’s ...
Planning Complete<br />You now know what kind of site you want, what domain name you want and what kind of hosting you wil...
You have completed Step 1of Create the Right Website<br />Complete the next steps at:<br />visabusinessnetwork.com<br />
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Create the Right Website | Step 1 - Planning

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How to plan out a website for small business owners

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Create the Right Website | Step 1 - Planning

  1. 1. Create the Right WebsiteStep 1<br />Plan Your Site<br />
  2. 2. Plan Your Website<br />Just as every business is a little different, just about every business’ website is different. <br />From one-stop landing pages to much deeper sites with complex functionality, there are many ways to bring your business to the web. <br />In order to determine how involved your site will be, first consider what you want your site to accomplish. You don’t need to have a complex website for it to be effective. Just having a dedicated online presence will be helpful for business. Here are four basic types of sites to choose from…<br />
  3. 3. Brochure Site<br />This is often the simplest type of website as it is designed to offer top-line information, such as contact details and a quick summary of your business’ services. Brochure sites do not offer a very deep experience. <br />Brochure sites usually range from one to three pages and are a great way to stake your claim on the web and enable potential customers to contact you. <br /> <br />While brochure sites are simple to create and maintain, resist the temptation to overload your site with content and distract your customer from finding what they need. <br />
  4. 4. Portfolio Site<br />If you just want to have visitors flip through images with simple descriptions, a portfolio site is a better option than a brochure site. <br />The additional pages you’ll have with a portfolio site allow you to show off past or current work, from construction projects to baked goods. <br /> <br />There are many services with great templates that offer a clean design and simple-to-use interface that put you in control of your project. <br />
  5. 5. Blog Site<br />Much more than just the traditional collection of essays, musings or articles; many small businesses use the blog format as a way to show off new products and promotions, discuss industry topics and engage with customers. <br />Many traditional blog platforms such as Wordpress or Blogger can be easily customized and “skinned” to look and perform like simple websites. <br />They’re also one of the easiest to update due to their great content management systems.<br />
  6. 6. eCommerce Site<br />A great way to grow and expand your business is to make your products or services available to be purchased online. <br />Many services offer complete systems for managing inventory, tracking packages and even complete web hosting with design templates. <br />This can be an incredibly simple and useful way to grow your business.<br /> <br />
  7. 7. Mixed Site<br />You don’t have to choose only one kind of site. It’s possible to pick and choose different functionalities and combine them to make the site you need. <br />There’s no reason you can’t show off your work on a portfolio site and add on eCommerce functionality to then easily sell your work. <br />Still, resist the temptation to take on too much too soon. You can start with a basic site that has the ability to expand as your needs grow.  <br />
  8. 8. Write Down Which Type of <br />Site BestSuits Your Business<br />
  9. 9. Choose Your Domain Name<br />Choosing your domain (URL) is an important step to getting your site up and running. <br />You want a name that reflects your business, but you should also keep a few things in mind to make sure your site is easy to find.<br />
  10. 10. Domain Name Guidelines<br />Keep it short: all you need is a couple of words, ideally your business name or something close.<br />Keep it type-able: take a look at your site name when you put the words together with no spaces. Make sure nothing odd stands out. Also, consider using dashes instead of compound names - it can help your site show up better in searches.<br />Keep it a .com if you can: .com domains are the most recognized, but a lot of great domains are already taken. Work on variations of your name, or swap words around. If there’s no .com available, try .net or .biz as good alternatives.<br />
  11. 11. Write Down YourTop 3 Domain Names<br />
  12. 12. Find A Home for Your Website<br />Now that you have made a few decisions about the basic functionality of your site, you can evaluate the best way to host and build your site. <br />There are a few different hosting options to choose from, and they can range from do-it-all shops that will cover every detail to more do-it-yourself set-ups where you willl have to do a bit more legwork. <br /> <br />
  13. 13. Determine Hosting Needs<br />When you are looking into hosts for your site, there are a few options you should be aware of. <br />Features often include the amount of space you will have for your site, the amount of traffic your site can receive, whether you have e-mail support, and how easily other services can be easily installed.<br />Most sites are small in size, but you should be aware of what content you are going to publish, since every little bit counts. <br />Generally, you will never reach your limits, but if you plan on hosting videos on your site, or expect a lot of visitors, the most economical package may not be the best choice.<br />
  14. 14. Plan Future Needs<br />Additional features are always available, and you can upgrade on a monthly basis or as your site’s demands grow. <br />Many services offer a complete package for monthly fees, including hosting, support and customizable templates. While other services, like many blogging sites, offer free limited hosting. <br />Your decision ultimately depends on what you hope to do with your site and how it will grow with your business.<br />
  15. 15. Planning Complete<br />You now know what kind of site you want, what domain name you want and what kind of hosting you will use. <br />This step is now complete. It’s time to move on to the next step and start building your site! <br />
  16. 16. You have completed Step 1of Create the Right Website<br />Complete the next steps at:<br />visabusinessnetwork.com<br />

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