SlideShare a Scribd company logo
THE GARYVEE
CONTENT MODEL
1.
THE CONTENT PYRAMID
THE CONTENT PYRAMID
THE CONTENT PYRAMID
THE CONTENT PYRAMID
THE CONTENT PYRAMID
1.
1ESTABLISH PILLAR CONTENT
1. ESTABLISH PILLAR CONTENT1.1. ESTABLISH PILLAR CONTENT
1. ESTABLISH PILLAR CONTENT1.
1.
2CREATE MICRO CONTENT
2. CREATE MICRO CONTENT
2. CREATE MICRO CONTENT
5. CREATE MICRO CONTENT2.
1.
3DISTRIBUTE PILLAR & MICRO CONTENT
1.
3DISTRIBUTE PILLAR & MICRO CONTENT
DISTRIBUTE PILLAR & MICRO CONTENT3.
3. DISTRIBUTE PILLAR & MICRO CONTENT3.
DISTRIBUTE PILLAR & MICRO CONTENT3.
DISTRIBUTE PILLAR & MICRO CONTENT3.
1.
4GET COMMUNITY INSIGHTS
1.
4GET COMMUNITY INSIGHTS
4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT
KEY COMMENTS
KEY COMMENTS
4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT
KEY COMMENTS
4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT
1.
5COMMUNITY DRIVEN MICRO CONTENT
1.
5COMMUNITY DRIVEN MICRO CONTENT
5. COMMUNITY DRIVEN MICRO CONTENT EXAMPLE5.
1.
6DISTRIBUTE SECOND-ROUND OF MICRO CONTENT
1.
6DISTRIBUTE SECOND-ROUND OF MICRO CONTENT
DISTRIBUTE SECOND-ROUND OF MICRO CONTENT6.
COMMUNITY DRIVEN MICRO CONTENT
NOW LET’S SEE HOW THE SAUSAGE
GETS MADE IN REAL LIFE
1.
NOW ENTERING THE GARYVEE
CONTENT MACHINE:
1.
1THE GARYVEE VIDEO EXPERIENCE
GV VIDEO EXPERIENCE1.
GV VIDEO EXPERIENCE1.
GV VIDEO EXPERIENCE1.
1.
2THE GARYVEE AUDIO EXPERIENCE
2. GV AUDIO EXPERIENCE
1.
3FIRST ROUND OF STORIES &
MICRO CONTENT
FIRST ROUND OF STORIES AND MICRO3.
1.
4DISTRIBUTION
DISTRIBUTION:
GV VIDEO EXPERIENCE
4.
4. DISTRIBUTION:
GV AUDIO EXPERIENCE
4. DISTRIBUTION:
GV AUDIO EXPERIENCE
DISTRIBUTION:
GV AUDIO EXPERIENCE
4.
4. DISTRIBUTION:
MICRO CONTENT & STORIES
1.
5COMMUNITY INSIGHTS
5. LISTEN LISTEN LISTEN
KEY COMMENTS
5. APPLY INSIGHTS TO MICRO CONTENT5.
5. APPLY INSIGHTS TO MICRO CONTENT5.
1.
6FACEBOOK MICRO
FACEBOOK MICRO6.
FACEBOOK MICRO6.
FACEBOOK MICRO6.
1.
7INSTAGRAM MICRO
INSTAGRAM MICRO7.
7. INSTAGRAM MICRO
1.
8INSTAGRAM QUOTES
INSTAGRAM QUOTES8.
1.
9TWITTER QUOTES
TWITTER QUOTES9.
1.
10INSTAGRAM STORIES
INSTAGRAM STORIES10.
INSTAGRAM STORIES10.
1.
11SNAPCHAT STORIES
SNAPCHAT STORIES11.
1.
12GIF CONTENT
GIF CONTENT12.
GIF CONTENT12.
1.
13WRITTEN WORD
GV.com
WRITTEN WORD13.
WRITTEN WORD13.
GV.com
WRITTEN WORD13.
GV.com
HERE ARE THE RESULTS ;)
1 KEYNOTE BECAME OVER 30 PIECES
OF CONTENT
RESULTING IN OVER
35 MILLION VIEWS
ACROSS MORE THAN 20 DIFFERENT
SOCIAL PLATFORMS
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
OH WAIT...
MORE CONTENT!
MORE CONTENT!
THANK YOU FOR YOUR ATTENTION
GV.com
GLOSSARY
GLOSSARY

More Related Content

What's hot

Tinder Pitch Deck
Tinder Pitch DeckTinder Pitch Deck
Tinder Pitch Deck
Ryan Gum
 
The Rise of Social Media Video Marketing
The Rise of Social Media Video MarketingThe Rise of Social Media Video Marketing
The Rise of Social Media Video Marketing
Gary Vaynerchuk
 
Storytelling in 2014
Storytelling in 2014Storytelling in 2014
Storytelling in 2014
Gary Vaynerchuk
 
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same Slide
Crispy Presentations
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
Yuan Wang
 
Zag brand strategy
Zag   brand strategyZag   brand strategy
Zag brand strategy
johnecooper
 
Creative Planning @ Miami Ad School
Creative Planning @ Miami Ad SchoolCreative Planning @ Miami Ad School
Creative Planning @ Miami Ad School
The Planning Lab
 
How NOT to Run Your Company – Lessons Learned
How NOT to Run Your Company – Lessons LearnedHow NOT to Run Your Company – Lessons Learned
How NOT to Run Your Company – Lessons Learned
Weekdone.com
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to others
Jeroen van Geel
 
Upworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The Internets
Upworthy
 
The Search for Meaning in B2B Marketing
The Search for Meaning in B2B MarketingThe Search for Meaning in B2B Marketing
The Search for Meaning in B2B Marketing
Velocity Partners
 
Car Dealership Micro-Content Critiques
Car Dealership Micro-Content CritiquesCar Dealership Micro-Content Critiques
Car Dealership Micro-Content Critiques
Gary Vaynerchuk
 
FAN OUT: Netflix Digital Strategy
FAN OUT: Netflix Digital StrategyFAN OUT: Netflix Digital Strategy
FAN OUT: Netflix Digital Strategy
Patrick Meehan
 
100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10
Robin Yjord
 
How to Determine the ROI of Anything
How to Determine the ROI of AnythingHow to Determine the ROI of Anything
How to Determine the ROI of Anything
Gary Vaynerchuk
 
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014
Julian Cole
 
The battle for attention
The battle for attentionThe battle for attention
The battle for attention
Newsworks
 
Five Apps You Should Download Today
Five Apps You Should Download TodayFive Apps You Should Download Today
Five Apps You Should Download Today
Gary Vaynerchuk
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.
Velocity Partners
 
Business Strategy + Brand Strategy
Business Strategy + Brand StrategyBusiness Strategy + Brand Strategy
Business Strategy + Brand Strategy
VCU Brandcenter
 

What's hot (20)

Tinder Pitch Deck
Tinder Pitch DeckTinder Pitch Deck
Tinder Pitch Deck
 
The Rise of Social Media Video Marketing
The Rise of Social Media Video MarketingThe Rise of Social Media Video Marketing
The Rise of Social Media Video Marketing
 
Storytelling in 2014
Storytelling in 2014Storytelling in 2014
Storytelling in 2014
 
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same Slide
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
 
Zag brand strategy
Zag   brand strategyZag   brand strategy
Zag brand strategy
 
Creative Planning @ Miami Ad School
Creative Planning @ Miami Ad SchoolCreative Planning @ Miami Ad School
Creative Planning @ Miami Ad School
 
How NOT to Run Your Company – Lessons Learned
How NOT to Run Your Company – Lessons LearnedHow NOT to Run Your Company – Lessons Learned
How NOT to Run Your Company – Lessons Learned
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to others
 
Upworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The Internets
 
The Search for Meaning in B2B Marketing
The Search for Meaning in B2B MarketingThe Search for Meaning in B2B Marketing
The Search for Meaning in B2B Marketing
 
Car Dealership Micro-Content Critiques
Car Dealership Micro-Content CritiquesCar Dealership Micro-Content Critiques
Car Dealership Micro-Content Critiques
 
FAN OUT: Netflix Digital Strategy
FAN OUT: Netflix Digital StrategyFAN OUT: Netflix Digital Strategy
FAN OUT: Netflix Digital Strategy
 
100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10
 
How to Determine the ROI of Anything
How to Determine the ROI of AnythingHow to Determine the ROI of Anything
How to Determine the ROI of Anything
 
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014
 
The battle for attention
The battle for attentionThe battle for attention
The battle for attention
 
Five Apps You Should Download Today
Five Apps You Should Download TodayFive Apps You Should Download Today
Five Apps You Should Download Today
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.
 
Business Strategy + Brand Strategy
Business Strategy + Brand StrategyBusiness Strategy + Brand Strategy
Business Strategy + Brand Strategy
 

More from Gary Vaynerchuk

How to Create and Use Snapchat's New Custom Geofilters
How to Create and Use Snapchat's New Custom GeofiltersHow to Create and Use Snapchat's New Custom Geofilters
How to Create and Use Snapchat's New Custom Geofilters
Gary Vaynerchuk
 
6 Snapchat Hacks Too Easy To Ignore
6 Snapchat Hacks Too Easy To Ignore6 Snapchat Hacks Too Easy To Ignore
6 Snapchat Hacks Too Easy To Ignore
Gary Vaynerchuk
 
Go Big on Community Management!
Go Big on Community Management!Go Big on Community Management!
Go Big on Community Management!
Gary Vaynerchuk
 
How to Rock SXSW
How to Rock SXSWHow to Rock SXSW
How to Rock SXSW
Gary Vaynerchuk
 
Anchorman 2 Changed what it Means to Be a Movie
Anchorman 2 Changed what it Means to Be a MovieAnchorman 2 Changed what it Means to Be a Movie
Anchorman 2 Changed what it Means to Be a Movie
Gary Vaynerchuk
 
Retweet Abuse: Birdy Bragging and the Importance of Being Human on Twitter
Retweet Abuse: Birdy Bragging and the Importance of Being Human on TwitterRetweet Abuse: Birdy Bragging and the Importance of Being Human on Twitter
Retweet Abuse: Birdy Bragging and the Importance of Being Human on Twitter
Gary Vaynerchuk
 
The Number One Mistake Everybody Makes on Twitter
The Number One Mistake Everybody Makes on TwitterThe Number One Mistake Everybody Makes on Twitter
The Number One Mistake Everybody Makes on Twitter
Gary Vaynerchuk
 

More from Gary Vaynerchuk (7)

How to Create and Use Snapchat's New Custom Geofilters
How to Create and Use Snapchat's New Custom GeofiltersHow to Create and Use Snapchat's New Custom Geofilters
How to Create and Use Snapchat's New Custom Geofilters
 
6 Snapchat Hacks Too Easy To Ignore
6 Snapchat Hacks Too Easy To Ignore6 Snapchat Hacks Too Easy To Ignore
6 Snapchat Hacks Too Easy To Ignore
 
Go Big on Community Management!
Go Big on Community Management!Go Big on Community Management!
Go Big on Community Management!
 
How to Rock SXSW
How to Rock SXSWHow to Rock SXSW
How to Rock SXSW
 
Anchorman 2 Changed what it Means to Be a Movie
Anchorman 2 Changed what it Means to Be a MovieAnchorman 2 Changed what it Means to Be a Movie
Anchorman 2 Changed what it Means to Be a Movie
 
Retweet Abuse: Birdy Bragging and the Importance of Being Human on Twitter
Retweet Abuse: Birdy Bragging and the Importance of Being Human on TwitterRetweet Abuse: Birdy Bragging and the Importance of Being Human on Twitter
Retweet Abuse: Birdy Bragging and the Importance of Being Human on Twitter
 
The Number One Mistake Everybody Makes on Twitter
The Number One Mistake Everybody Makes on TwitterThe Number One Mistake Everybody Makes on Twitter
The Number One Mistake Everybody Makes on Twitter
 

The GaryVee Content Model