THE CONTENT PYRAMID The GaryVee Content Model

THE GARYVEE CONTENT MODEL

1. THE CONTENT PYRAMID

THE CONTENT PYRAMID

1. 1ESTABLISH PILLAR CONTENT

1. ESTABLISH PILLAR CONTENT1.1. ESTABLISH PILLAR CONTENT

1. ESTABLISH PILLAR CONTENT1.

1. 2CREATE MICRO CONTENT

2. CREATE MICRO CONTENT

5. CREATE MICRO CONTENT2.

1. 3DISTRIBUTE PILLAR & MICRO CONTENT

DISTRIBUTE PILLAR & MICRO CONTENT3.

3. DISTRIBUTE PILLAR & MICRO CONTENT3.

DISTRIBUTE PILLAR & MICRO CONTENT3.

1. 4GET COMMUNITY INSIGHTS

4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT KEY COMMENTS

KEY COMMENTS 4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT

1. 5COMMUNITY DRIVEN MICRO CONTENT

5. COMMUNITY DRIVEN MICRO CONTENT EXAMPLE5.

1. 6DISTRIBUTE SECOND-ROUND OF MICRO CONTENT

DISTRIBUTE SECOND-ROUND OF MICRO CONTENT6. COMMUNITY DRIVEN MICRO CONTENT

NOW LET’S SEE HOW THE SAUSAGE GETS MADE IN REAL LIFE

1. NOW ENTERING THE GARYVEE CONTENT MACHINE:

1. 1THE GARYVEE VIDEO EXPERIENCE

GV VIDEO EXPERIENCE1.

1. 2THE GARYVEE AUDIO EXPERIENCE

2. GV AUDIO EXPERIENCE

1. 3FIRST ROUND OF STORIES & MICRO CONTENT

FIRST ROUND OF STORIES AND MICRO3.

1. 4DISTRIBUTION

DISTRIBUTION: GV VIDEO EXPERIENCE 4.

4. DISTRIBUTION: GV AUDIO EXPERIENCE

DISTRIBUTION: GV AUDIO EXPERIENCE 4.

4. DISTRIBUTION: MICRO CONTENT & STORIES

1. 5COMMUNITY INSIGHTS

5. LISTEN LISTEN LISTEN KEY COMMENTS

5. APPLY INSIGHTS TO MICRO CONTENT5.

1. 6FACEBOOK MICRO

FACEBOOK MICRO6.

1. 7INSTAGRAM MICRO

INSTAGRAM MICRO7.

7. INSTAGRAM MICRO

1. 8INSTAGRAM QUOTES

INSTAGRAM QUOTES8.

1. 9TWITTER QUOTES

TWITTER QUOTES9.

1. 10INSTAGRAM STORIES

INSTAGRAM STORIES10.

1. 11SNAPCHAT STORIES

SNAPCHAT STORIES11.

1. 12GIF CONTENT

GIF CONTENT12.

1. 13WRITTEN WORD

GV.com WRITTEN WORD13.

WRITTEN WORD13. GV.com

HERE ARE THE RESULTS ;)

1 KEYNOTE BECAME OVER 30 PIECES OF CONTENT

RESULTING IN OVER 35 MILLION VIEWS

ACROSS MORE THAN 20 DIFFERENT SOCIAL PLATFORMS

CONTENT

CONTENT CONTENT

CONTENT CONTENT CONTENT

OH WAIT...

MORE CONTENT!

THANK YOU FOR YOUR ATTENTION GV.com

GLOSSARY

THE CONTENT PYRAMID The GaryVee Content Model

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