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1. THE CONTENT PYRAMID My The GaryVee Content Model

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1.
THE CONTENT PYRAMID
My model is structured like a reverse pyramid. I use one piece of “pillar content” (a
documentation or “vlog” of my day, a Q&A show, an interview or a keynote I give) and
allow my team to analyze and repurpose it into 30 other pieces of content that are
designed to over index on the platforms they are distributed to.

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