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GARY VAYNERCHUK
Over the years, I’ve heard one question more than any other: GARY VAYNERCHUK
“WHAT’S THE ROI OF SOCIAL MEDIA?” GARY VAYNERCHUK
And I always have to laugh, because the answer is the same... GARY VAYNERCHUK
Allow me to explain: GARY VAYNERCHUK
a PIANO? What’s the ROI of... GARY VAYNERCHUK
For me? About $26.50, but that’s mainly people paying me to STOP.
For Elton John? About $400 million. http://www.celebritynetworth.com/richest-celebrities/rock-stars/ elton-john-net-wor...
a BASKETBALL? What’s the ROI of... GARY VAYNERCHUK
Want to guess how much surgery costs for a torn meniscus?
For Kobe? About $220 million. http://www.celebritynetworth.com/richest-athletes/nba/ kobe-bryant-net-worth/ GARY VAYNE...
playing VIDEOGAMES? What’s the ROI of... GARY VAYNERCHUK
I used to bet on games of Madden in college... so like $50?
For Lee Jae Dong, about half a million in prize money alone. That doesn’t even count endorsements, or his team salary...
a YOUTUBE CHANNEL? What’s the ROI of... GARY VAYNERCHUK
Ok, I actually did pretty well here since my views can convert to booksales/new clients. But check this out... 34,73...
Jenna Marbles: 13,259,421 subscribers 1,443,599,186 views Roughly $4.3 million (just from ads). http://www.celebrity...
While we’re talking about YouTube... . . . . . . GARY VAYNERCHUK
playing with DISNEY TOYS? What’s the ROI of... GARY VAYNERCHUK
For me? I dunno, maybe I could eBay them for a few bucks...
For the creator of the DisneyCollector YouTube Channel, playing with toys has grossed over $5 million in YouTube ad ...
a CAMERA? What’s the ROI of... GARY VAYNERCHUK
For me? Literally nothing. Like absolutely positively zero dollars.
Annie Leibovitz, on the other hand, is rumored to have a $100,000+ day rate, and has used cameras to amass a $20 mil...
SPRAYPAINT? What’s the ROI of... GARY VAYNERCHUK
Meanwhile, a Banksy canvas is worth something like $32,000. http://www.mirror.co.uk/news/weird-news/banksy-sells-origi...
CAT PHOTOS? What’s the ROI of... GARY VAYNERCHUK
For me? Probably some lols in response to my next email.
For Ben Huh, they created the multi-million dollar Cheezeburger empire. http://www.crunchbase.com/organization/cheezb...
So let’s come back to my original point. GARY VAYNERCHUK
“WHAT’S THE ROI OF SOCIAL MEDIA?” GARY VAYNERCHUK
Well if you’re willing to invest the time... and the effort... and learn the platforms... and you have a natural talent...
Maybe you can score a book deal.
Or maybe you can help your clients achieve their business results. GARY VAYNERCHUK
...and grow your agency to 400 people.
Because ROI is never about the tool. GARY VAYNERCHUK
ROI is about the MECHANIC using the tool. GARY VAYNERCHUK
If you liked this deck, CHECK OUT MY OTHER PRESENTATIONS. GARY VAYNERCHUK
Ok, I actually did pretty
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Ok, I actually did pretty How to Determine the ROI of Anything

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Ok, I actually did
pretty well here
since my views
can convert to
booksales/new
clients. But check
this out... 34,738 subscribers
2,138,815 views

Published in: Business, Technology
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