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(Click image for source) KUNI LEXUS GARYVAYNERCHUK.COM
1 1 Good creative. Looks native to the platform, and doesn’t have any overt branding or logos. GARYVAYNERCHUK.COM
2 2 Always good to have lots of #hashtags, but I doubt anybody is clicking through #GreenwoodVillage to discover more co...
3 3 If you’re advertising hot chocolate, it’s probably best to show what you’re talking about. This copy has zero relatio...
(Click image for source) TOM’S FORD GARYVAYNERCHUK.COM
1 1 Using a popular meme to be seasonally relevant? Perfect. GARYVAYNERCHUK.COM
2 2 Matching hashtag, too? Nicely done. GARYVAYNERCHUK.COM
3 3 Hit up something like memegenerator.net to actually customize the image text. “Brake Yourself, Winter Drivers are Co...
(Click image for source) FIAT OF MANHATTAN GARYVAYNERCHUK.COM
1 1 If you’re going to plug a product like these cute car eyelashes, GIVE ME A LINK SO THAT I CAN BUY THEM. GARYVAYNERCHU...
(Click image for source) LIBERTY HONDA GARYVAYNERCHUK.COM
1 1 Really solid right hook with a great seasonal feeling. GARYVAYNERCHUK.COM
2 2 The use of native text written on the windscreen is something EVERYBODY should be trying on Instagram. GARYVAYNERCHU...
3 3 Why no copy to go along with the image? This is your chance to be really straightforward with a “buy” CTA. GARYVAYNER...
4 4 Again, like our first example, this has a great volume of hashtags, but some of them are too narrow to get you any d...
(Click image for source) STERLING McCALL LEXUS GARYVAYNERCHUK.COM
1 1 Image is incorrectly formatted and stretched out. Use this link as a handy reference. GARYVAYNERCHUK.COM
2 2 There is way too much copy on the actual event. The only CTA is buried at the end of it way past the point where any ...
3 Speaking of the CTA, you know Facebook events have an RSVP function, right? 3 Asking people to email you is another le...
(Source tweet no longer exists) CARVANA GARYVAYNERCHUK.COM
1 1 Fantastic newsjacking of the Amazon Prime Drone joke. Very smart. GARYVAYNERCHUK.COM
2 2 The copy is laid out very smartly, separating @s and links so they don’t get jumbled. GARYVAYNERCHUK.COM
3 3 But seriously, guys, let’s all agree to stop using our own handles in our tweets. It’s weird and redundant. GARYVAYN...
THANKS FOR READING! FOR MORE CASE STUDIES, KEYNOTES, & ARTICLES CHECK OUT THE NEW GARYVAYNERCHUK.COM
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4 4 Again, like our Car Dealership Micro-Content Critiques

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Again, like our first example, this has a great
volume of hashtags, but some of them are too
narrow to get you any discovery.
GARYVAYNERCHUK.COM

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