Leveraging Social Networks

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Using a network mindset and network analysis to map influence relationships.

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Leveraging Social Networks

  1. 1. Leveraging Social Networks: A net∞WORK Mindset Friedman Foundation – Generator Forum December 11, 2008 Victoria G. Axelrod © Axelrod ⋅ Becker Consulting All rights reserved
  2. 2. © Axelrod ⋅ Becker Consulting All rights reserved
  3. 3. AGENDA 1. Networks 101 Overview – Why & Benefits 2. Personal Network Drawing & Discussion 3. Speed World Cafe 4. Mind Map – Networks to Leverage ∞ net WORK™: Creating value through facilitating interactions & networks © Axelrod ⋅ Becker Consulting All rights reserved
  4. 4. Open Systems- Network Mindset Quiz Anyone believe you can create business value using social networks? Who’s read: Anyone conducted a Network Analysis? © Axelrod ⋅ Becker Consulting All rights reserved
  5. 5. Why Leverage Social Networks, Now? Cataclysmic shift in marketplace. Groundswell – Charlene Li Mavens, Gurus and Salesmen Tipping Point – Malcolm Gladwell Potential to use net∞WORKed information to drive business strategy © Axelrod ⋅ Becker Consulting All rights reserved
  6. 6. Social Capital The sum of all of an organization's relationships through individual networks. Sustainable organizations with high social capital contribute positively to the ecosystem in which they operate. © Axelrod ⋅ Becker Consulting All rights reserved
  7. 7. Sustainable Benefits of Networks … in the context of networked organizations, focus is on the ability of the organization to adapt to a rapidly changing external environment. Organizations that have a deep understanding of the dynamic power of networks, both internal and external, have a greater potential to survive. Network analysis provides organizations and individuals the tools to assess current networks and intentionally shape future network patterns. © Axelrod ⋅ Becker Consulting All rights reserved
  8. 8. Simon sees DUCKS But, CONSIDER the POND © Axelrod ⋅ Becker Consulting All rights reserved
  9. 9. More than the eye can see No food web. No ducks © Axelrod ⋅ Becker Consulting All rights reserved
  10. 10. Ponds CONNECTED Watershed ECOSYSTEM http://www.wildeducation.org/programs/nww06/watershed_illustration2.jpg © Axelrod ⋅ Becker Consulting All rights reserved
  11. 11. Organizations as Complex Network Webs Value Networks Customer Co- Creation Partner Networks Knowledge Networks Supply Chains Industry Groups Innovation Communities of Practice High Performers Alumni Networks Business value created through interaction. Relationships build capital. © Axelrod ⋅ Becker Consulting All rights reserved
  12. 12. © Axelrod ⋅ Becker Consulting All rights reserved
  13. 13. Personal Network Drawing Exercise © Axelrod ⋅ Becker Consulting All rights reserved
  14. 14. Network Identification & Analysis- Networks in Your Work Exercise Overview •  Drawing exercise- individually 5 mins •  Sharing with a triad 10 mins •  Insights from groups 5 mins © Axelrod ⋅ Becker Consulting All rights reserved
  15. 15. Sharing Network Insights How many people did you include in your Network that are important to your job and/organization that are seldom or never included in strategic dialogues? © Axelrod ⋅ Becker Consulting All rights reserved
  16. 16. Barry Wellman www.chass.utoronto.ca/~wellman Neighborhood Ties - Conclusions Wired Residents • Recognize More • Talk with More • Invite More Into their Homes - And are Invited • Interact with Neighbors in a Wider Area Internet Research 1.0 slide 52 © Axelrod ⋅ Becker Consulting All rights reserved
  17. 17. ©BARRY WELLMAN / NETLAB PUBLICATIONS Glocalization – Local Community Ties Control Group: Strong Netville: Strong and weak and weak ties in a non- ties in a wired neighborhood. wired neighborhood. Strong Tie Weak Tie © Axelrod ⋅ Becker Consulting All rights reserved
  18. 18. What have we learned so far? Value is created through relationships and interactions. How to put personal networks to work to address a business challenge How considering the collection and intersection of personal networks reveals where social capital lies in an organization. Network analysis can reveal the hidden patterns of relationships and opportunities. © Axelrod ⋅ Becker Consulting What else???? All rights reserved
  19. 19. net∞WORK Thinking and Acting 10 Dimensions 1.  Organizations Function As Complex Network Webs 2.  Work Gets Done Through Individual Networks 3.  Knowledge Is Created Through Individual Interactions 4.  Patterns Of Participation Impact Knowledge Flows 5.  ONA Reveals Current Knowledge Flows And Individual's Roles 6.  Network Maps Visualize Network Analysis 7.  Network Analysis Provides New Measurement Tools ∞ 8.  Knowledge Is In Net Working. Innovation Is The Result Of Action 9.  Technologies Shape Work 10.  Balance Intension and Control in support of the business strategy © Axelrod ⋅ Becker Consulting All rights reserved
  20. 20. Speed World Café • Speakers Move, Participants Stay • What CIA – challenges, insights and actions, do you have to discuss with each presenter? • Time: © Axelrod ⋅ Becker Consulting All rights reserved
  21. 21. Mind Map… • Each Table Record Your Generator Forum CIA • Pick one person to report out • Time: © Axelrod ⋅ Becker Consulting All rights reserved
  22. 22. ∞ net WORK™ Understanding human networks as resources to be WORKed to create value for organizations © Axelrod ⋅ Becker Consulting All rights reserved
  23. 23. Continuing the Conversation 21st Century Organization Blog http://c21org.typepad.com 21st Century Organization Facebook Group http://www.facebook.com/group.php?gid=2436782733 Networked Organizations Wiki http://networkedorganizations.wikispaces.com Email vaxelrod@axelrodbecker.com Thank you! © Axelrod ⋅ Becker Consulting All rights reserved

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