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Durham District Leadership "Social, Huh?" Presentation


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Durham District Leadership "Social, Huh?" Presentation

  1. 1. Social, Huh?Wednesday, November 9, 2011
  2. 2. Part 1: The Details Who is this Guy? What is Social Media? Why is Social Media Important? What are the Most Important Social Networks? BloggingWednesday, November 9, 2011
  3. 3. i found itWednesday, November 9, 2011
  4. 4. I started final pieceWednesday, November 9, 2011
  5. 5. What is social media? Media (content that is published) with a social (anyone can add to it) component Information shared as opposed to information preparedWednesday, November 9, 2011
  6. 6. numbers don’t lieWednesday, November 9, 2011
  7. 7. Why is social media important? It is like a friendly gathering and is about PEOPLE Relationships, that’s why The conversation has already started - wouldn’t you like a word?Wednesday, November 9, 2011
  8. 8. Why is social media important? 3 billion videos are viewed each day on YouTube Facebook has 800 million users Twitter has 12 million usersWednesday, November 9, 2011
  9. 9. power has shiftedWednesday, November 9, 2011
  10. 10. The most important social networks Facebook Twitter YouTube LinkedInWednesday, November 9, 2011
  11. 11. don’t overdo itWednesday, November 9, 2011
  12. 12. blogging What is blogging? Why should I blog? Do I really have enough time to blog? Who is actually going to read my blog posts?Wednesday, November 9, 2011
  13. 13. What a blog does over time... Increases visibility Creates a content bank of information helpful to others Generates a following of others who share the same ideas and valuesWednesday, November 9, 2011
  14. 14. Questions?Wednesday, November 9, 2011
  15. 15. Part 2: basic training Facebook Twitter YouTube Blogging (Wordpress, Joomla, Tumblr)Wednesday, November 9, 2011
  16. 16. Text FacebookWednesday, November 9, 2011
  17. 17. Getting Started First let’s go to and sign up for a personal profile Facebook Page highlights Now let’s go to and figure out how to sign up for a business page Business Page highlights Tips & Tricks (reference your manual)Wednesday, November 9, 2011
  18. 18. Engagement Be Unique Don’t use a generic landing page Share photos and TAG them Interact on other pages Don’t take over the news feedWednesday, November 9, 2011
  19. 19. TwitterWednesday, November 9, 2011
  20. 20. Getting Started Visit to sign up for an account Choose a username that is easy to remember Connect your account with a website or Facebook profile Build a base network of followersWednesday, November 9, 2011
  21. 21. Engagement Understanding the importance of @, # and RT Sharing useful content is priority 1 Sharing OTHERS useful content is priority 1a Find like-minded individuals or locals via Twitter searchWednesday, November 9, 2011
  22. 22. YouTubeWednesday, November 9, 2011
  23. 23. Getting Started Set up a Gmail account (this makes things easier - trust me!) Go to and set up your account Design/Brand your Page Have fun. Make videos.Wednesday, November 9, 2011
  24. 24. Engagement Think of your videos as content in the same way you would text content Make sure your videos are short (1-3 mins) and answer a potential viewers question or need in the video and the title (Ex. “Why is God Important?”) Don’t worry about the editingWednesday, November 9, 2011
  25. 25. BloggingWednesday, November 9, 2011
  26. 26. Getting Started Choose a Platform based on how you plan to use the site (I.E. Website, Blog, Both?) Decide whether YOU want to host the site or not The fun stuff beings - DESIGNWednesday, November 9, 2011
  27. 27. Management Take advantage of the free resources available to you online. Create a timeline for yourself Create a blog calendar Still need help? Ask an expertWednesday, November 9, 2011
  28. 28. Questions?Wednesday, November 9, 2011
  29. 29. Additional Information Feel free to contact me with questions Make sure to fill out the attendee sheet with your email to receive this presentation and an additional “How To” document with in-depth analysisWednesday, November 9, 2011