SOCIAL NETWORKS SUMITTED TO : MRS PRIYA SHARMAROLL NUMBER : 100101047
HOW DO YOU EXPLAIN TO SAY SOMEBODY WHAT SOCIAL NETWORK IS? Network Analysis is the keyword For the 21st Century Researchers , Politicians , People talk about Networks around you. How do you explain what network is?
WHAT IS A NETWORK? node Lin k node node node node node node node node node node node node node node node node A set of nodes, points, or locations connected by means ofdata, voice, and video communications for the purpose of exchange.
A social network is adescription of the socialstructure betweenactors, mostly individualsor organizations. Itindicates the ways inwhich they areconnected throughvarious socialfamiliarities ranging fromcasual acquaintance toclose familiar bonds.
WHY ARE WE STUDYING SOCIAL NETWORKS ?What ties Information Social NetworksArchitecture,Knowledge ManagementandSocial Network Analysismore closely together isthe reciprocal relationship Information Architecture Knowledge Managementbetween people and Systemscontent.
SOCIAL NETWORK ANALYSISSocial network analysis [SNA] is the mapping and measuring ofrelationships and flows between people, groups, organizations,computers or other information/knowledge processing entities.The nodes in the network are the people and groups while the links show relationships or flows between the nodes.
TECHNOLOGYVarious technologies that help in creating Social Networks are: 3) Email 4) Blogs5) Social Networking Software like Orkut, LinkedIn etc.
ADVANTAGES OF SOCIAL NETWORKINGLow Costs : Its cheaper to use online social networking for both personal and business use because most of it is usually free. Connections : By using a social networking site one get connected with many people. Builds Credibility :One can gain the customers confidence ifone can connect to them on both a personal and professional level.
DISADVANTAGES OF SOCIAL NETWORKING Lack of Anonymity One puts information about his or her name, location, age, gender, and many other types of information that one may not want to let others know. Scams and Harassment : There is a potential for failure of security in both personal and businesscontext. There might be cases of harassment, cyber-stalking, online scams, and identity theft. Time Consuming : If one does not have any target then it would just be a waste of time