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品牌名店提案201105 英文


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品牌名店提案201105 英文

  1. 1. Presenter 彭玉成 Titan Pon T: 02-2365-0103*806 M : 0933-213-617 Mail : [email_address] Msn : [email_address] Virtual Flagship Shop -iPart Flagship Shop Avenue Planning-
  2. 2. About iPart
  3. 3. <ul><ul><li>- Members: 2,860,000 </li></ul></ul><ul><ul><li>- Age Expansion: 18-35 </li></ul></ul><ul><ul><li>- Taiwan ARO Traffic Rank : 23 </li></ul></ul><ul><ul><li>- Taiwan Online Dating site Rank: 1 </li></ul></ul><ul><ul><li>- Taiwan SNS Rank: 5 </li></ul></ul><ul><ul><li>- Visits per session Rank: 2 </li></ul></ul><ul><ul><li>- Pageviews per User Rank: 3 </li></ul></ul>i-Part Introduction We won: ★ 2007 Red Herring[Global] Top 100 Finalist ★ 2007 Red Herring Top 100 Asian winner website : *In the past winners, there are many well-known company such as Google 、 eBay. Brief Introduction
  4. 4. Why SNS? Portal site Vortal site SNS site Advantage <ul><li>Wild coverage </li></ul><ul><li>Aims at interested group </li></ul><ul><li>Cost less </li></ul><ul><li>For young group </li></ul><ul><li>Various formats </li></ul><ul><li>Viral marketing </li></ul><ul><li>Lowest cost </li></ul>Disadvantage <ul><li>High cost </li></ul><ul><li>Lack of selection to audiences </li></ul><ul><li>Reserved format </li></ul><ul><li>Single group of users </li></ul><ul><li>Too much placement, cause disfavor easily. </li></ul><ul><li>Compared to Portal and Vortal sites, less users. </li></ul>
  5. 5. Taiwan Online Dating Shocker ! A great step ! iPart cooperated with Yahoo! Online Dating Well-Known online dating site iPart officially announced cooperation with Yahoo! Online Dating, this will be a “Two is better than one” advantages for both of them, having more opportunities. Two is better than one ! A new force of Online Dating! iPart officially announced that they would have advertising cooperation with Yahoo! Online Dating, provide users a better online dating services and functions, it’s a major breakthrough of online dating market in Taiwan. Since now, the &quot;friends“ tab of Yahoo! Front page, will induct users directly to iPart! A new force of SNS: iPart with Yahoo!
  6. 6. Flagship Shop
  7. 7. Flagship Shop New Trends of Online Shopping There are 86% of people would check the merchandise information online before purchase A new Integrated way of Brand Marketing: Virtual+Actual Virtual Shop + Actual Shop => Double Integrated In addition to purchase, the brand can communicate and, enhance the brand image and favorability
  8. 8. The Birth of Flagship Shop Avenue There are over 2.85 million members in iPart They love to try new things, operating hard  their self-image, novelty-loving , The unique features of iPart,  is so attracted by the people whom is most desirable of social interaction and community! For these reasons, We planned a &quot;Flagship Shop Avenue “ in iPart, providing members a virtual commercial center, to go online shopping , And by the presence and the opening of Flagship Shops, members use the most intimate, familiar way of interaction of iPart,  to know and to feel the brand characteristics  and get many information of campaigns.
  9. 9. 「 iPart Flagship Shop Avenue 」 User Population Characteristics: 1. Students and Fresh Graduates 2. Love to try new things, operating hard  their self-image 3. Shopping maniac , high sensitivity of brands 4 . Desirable of social interaction and community Population characteristics LG Acer Starbucks CM Game Island White-Wood-House adidas
  10. 10. Since 2009/03/24 <ul><li>Our Mission : </li></ul><ul><li>To B- Our Clients </li></ul><ul><li>Create a long-term branding platform </li></ul><ul><li>Most natural branding placement </li></ul><ul><li>Accumulating potential consumers </li></ul><ul><li>A chieve depth interaction and social communnity whichs the actual shops can never achieve </li></ul><ul><li>To C- Our Members </li></ul><ul><li>Getting newest branding information </li></ul><ul><li>A commercial center of having many discount information </li></ul><ul><li>Fresh, interactive, fun </li></ul>Mission of Flagship Shop Avenue
  11. 11. Advantages of Flagship Shop Social virus marketing, increasing brand image and Impression Customization according to the client's needs Depth communication and interaction, easily building brand impression Flagship Shop Avenue daily PV: 3,0000 Having high visits per session Clear user population ccharacteristics, loving to have brand information
  12. 12. Customized your Flagship Shop
  13. 13. Show Case: White-Wood-House A Cake-Making flash game, for interested users in the cakes and inducted them to the actual shops. Looking for more potential consumers , gathering their habits and likes, create a perfect virtual shop Valentine’s Day SP campaign , inducted to Online EC orders.
  14. 14. 1 2 3 How to customize ? Show Case: CM Game Island 1.Customized flagship shop visual: According to the Game Island concept, customized each game a small island, users can check the game information by mouse over, then enter each game ← Product placement 2. According your needs to design the shop Making a psychometrics and place games’ features inside, let users know the games by this easy psychometric 3.By the visits of users , raising the loyalty Using a visits mechanism, to make sure users would like to come frequently
  15. 15. CM Game Island Effect Website: Online Date: 2010/02/02 Total PV: 1,250,840 (until 2010/12/31) Monthly PV: 113,685 Monthly value-added:300,000-400,000 NT. Activity Brief: 1.Place 4 games in the flagship shop, free-registration , users can chose any game they want to join( 武林三國、武林帝國、武林 Y 傳、航海大亨 ). (induct attendants) 2.Planning daily activity , building users’ habit of daily coming (gifts like Profile Background Board, Cystal). (stickiness) 3. Every value-added, user can another gift: 1 month of iPart VIP membership. (Grasp the actual consumption) The data are for reference only, because operation are different for each project, so the results shall prevail each actual operation.
  16. 16. Show Case: White-Wood-House Website: Online Date: 2009/08/24 Total PV: 582,840(Until 2010/12/31) Monthly PV: 26,492 Activity Brief: . A Cake-Making flash game, for interested users in the cakes and inducted them to the actual shops. (induct attendants) . After doing the Questionnaire , users could get a free coupon of honey cake. (induct attendants) . Holiday SP campaign , inducted to Online EC orders. (Grasp the actual consumption) The data are for reference only, because operation are different for each project, so the results shall prevail each actual operation.
  17. 17. Show Case-Serenity Flagship Shop Website: Online Date: 970901~ Total PV: 5,051,321 (Until 2010/12/31) Monthly PV: 180,404 Activity Brief: 1 . Making movie profile background boards, users could get them for free. (Regular backflow) 2 . Making MSN message robot , every weekend sent movie information to users, stimulated expense. And nonscheduled text of telling users to upload the actual tickets for getting some rewards! (Grasp the actual consumption) The data are for reference only, because operation are different for each project, so the results shall prevail each actual operation.
  18. 18. <ul><li>Website: </li></ul><ul><li>Online Date: 2009/02/04 </li></ul><ul><li>Total PV: 2,157,670 (Until 2010/12/31) </li></ul><ul><li>Monthly PV:107,883 </li></ul><ul><li>Activity Brief: </li></ul><ul><li>4 Different wearing style category. </li></ul><ul><li>In each category, there are 3 part of wearing (clothes, pants, shoes). </li></ul><ul><li>Using avatar to try the every clothes. </li></ul><ul><li>Virtual interaction. </li></ul>Show Case-JShoppers The data are for reference only, because operation are different for each project, so the results shall prevail each actual operation.
  19. 19. momo shop Serenity cinema JSHOPPERS DHC Show Case
  20. 20. iPart in China
  21. 21. Website: . Long-term interaction (1 year) Activity Brief: . A free gift for every visitor. . Products catalog- update the latest products information. . Month Specialty- 1 kind of products with special price every month. Show Case-DHC
  22. 22. Website: . LG-Ice cream collection! (I)(II) Activity Brief: 1.Through visiting each other’s vendor, collect ice cream into visiting gifts. 2. Rank the participation according to the attractiveness, the activity and the visiting. 3. Users can have a hand in ice cream sister show as well, share the sweet of ice cream with your best friends! Show Case-LG
  23. 23. Website: . Long-term placement(I)(II) Activity Brief: . Share my Starbucks attraction Upload user’s pictures with any Starbucks feature. Official evaluating the winners win the gifts. . Share Christmas gift with friends Send your friends Christmas boxes , can open them on Dec. 12th, the day virtual Starbucks open. There are virtual furniture and real tumbler. Show Case-Starbucks
  24. 24. Website: . New products popularizing Activity Brief: . Inducted iPart members to product campaign . Products introducing. . A free gift for every visitor. Show Case-AUPRES
  25. 25. Website: . Long- term communication and interaction with female users. Activity Brief : Make impossibility possible. Makes the flagships of Adidas, such as in Sanlitun of Beijing and Ganghui of Shanghai, open together in virtual iPart street. Show Case- adidas Women Daily workout plan Day off
  26. 26. CN Show Case(3C)
  27. 27. CN Show Case
  28. 28. Multi-dimensional marketing strategy
  29. 29. 1.Golden text 2. Russian roulette , daily users: 15,000 3.Special Campaign , activity information 2 4.iPart campus shop , you can find all the latest campaign and information here. Flagship Shop Campaign Exposure 4 3 1
  30. 30. Phonics Prop Game Phonics Prop Game , users can play 1 time per day, and will have some gifts. Daily users: 20,000.
  31. 31. 1. Left diamond banner 2. Golden banner 3. Skyscraper banner 1 2 3 Banners Exposure
  32. 32. Multi-entrance to Flagship Shop Avenue 2 . Member house - [Shopping] 1. iPart Home Page - [Flagship Shop Avenue ]
  33. 33. <ul><li>4.iPart Profile page - </li></ul><ul><li>Phonics Prop(click and get crystal) </li></ul><ul><li>Flagship Shop Avenue (My bookmarker) </li></ul>Multi-entrance to Flagship Shop Avenue
  34. 34. Brand cooperation
  35. 35. 期待為您服務 Thank you