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1. Kangarooo
mobile guides and attractions marketplace for travelers in Australia
Forest Ray
forest@kangarooo.com

2. Kangarooo, Confidential
THE PROBLEM
Planning and booking vacation activities in
Australia is a boring, long and distressing process
Kangarooo, Confidential
The average person
spends up to 10 hours
on internet research
to plan a 7 day trip
Walk-up purchasing
offers last-minute
availability and eats
up vacation time
Hard to get refunds
for cancellation when
booking through
online agents
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3. Kangarooo, Confidential
THE SOLUTION
Kangarooo marketplace. Easy, fast and secure approach to
discover and book tourist activities across all Australian continent
Kangarooo, Confidential
Wide Selection
Find dream tours, excursions
and activities from professional
guides and tour operators
Instant Booking
Send payment with one of the
major payment cards or PayPal
Enjoyable and Secure
Enjoy free cancellation and full
refunds in under five days!
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4. Kangarooo, Confidential
THE PRODUCT
Kangarooo simple and pleasant user interface which
helps people find a tour in less than 5 minutes
Kangarooo, Confidential
Browse available
tourist activities
Select, book
and pay
Compare reviews
and prices
Have fun!
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5. Kangarooo, Confidential
THE MARKET
Australia’s tourism industry is a thriving market despite
a backdrop of economic and political uncertainty
Kangarooo, Confidential
$117B $123B $129B
$167B
0
20
40
60
80
100
120
140
160
180
2015-16 2016-17 2017-18 2024-25
Total Visitor Expenditure
source: Tourism Forecasts 2016, Tourism Research Australia
source: Tourism Forecasts 2016, Tourism Research Australia
Growth of domestic economy; increased
foreign buying power because of a
depreciating AUD and falling interest rates
Transportation Improvements; increased
aviation capacity, lower fuel prices, and
flourishing foreign markets
Rising Asia-Pacific middle class; growing
personal wealth and technology use will
see this group traveling considerably more.
Trends expected to cause growth:
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6. Kangarooo, Confidential
COMPETITION
Australian market focus, hustle free cancellation,
and lower commissions are our keys to dominate the market
Kangarooo, Confidential
Market Focus Australia Global Australia Australia
Cancellation Fee free free 100% 20%
Platform Comission 25% 30% 35% 35%
Mobile Optimized ✓ ✓
Corporate Retreats ✓
Kangarooo
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7. Kangarooo, Confidential
BUSINESS MODEL
Three main income sources will help
to build a steady revenue stream
Kangarooo, Confidential
Partner Commission
(25%, now)
Anybody can open an account
and start selling their tours or
activities to Kangaroo users
Business Retreats
(later)
Exclusive tours and activities
designed specifically for
business retreats
Kangarooo Tours
(later)
Guided tours and activities
designed specially by
Kangarooo team
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8. Kangarooo, Confidential
TRACTION
We sold 90 unique tours and activities and earned $25,920
gross revenue within 6 months of the product beta launch
Kangarooo, Confidential
$860B
$1,760B
$3,245B
$6,656B $7,023
$8,600
Oct Nov Dec Jan Feb Mar
Revenue Growth
$288 average transaction value
20% repeat travel customers
$25 customer acquisition cost
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9. Kangarooo, Confidential
CUSTOMER ACQUISITION
Through wide exposure Kangarooo will target domestic and
inbound tourists interested in tours and activities in Australia
Kangarooo, Confidential
Paid Ad (now)
Currently our cost per
acquisition through Facebook
and Google Ads is $25/user. We
plan to hire PPC agency to find
more cost effective opportunities
Social Media (later)
Hire SMM manager
that will help us create
a distinctive and
engaging public face
Partnerships (later)
Establish direct partnerships
with big brands behind the
Australian tours and
activities market
SEO (later)
Create high quality
travel guides covering
all interesting place
around the country
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10. Kangarooo, Confidential
FINANCIALS
Kangarooo, Confidential
2017 2018 2019 2020 2021
Unique Partner Bookings 1200 6000 12000 24000 48000
Avarage transaction value $288 $300 $320 $340 $360
Business Retreats Bookings 100 200 400 800 1600
Avarage transaction value $3,500 $4,000 $4,500 $5,000 $5,500
Gross Revenue 695,600 $2,600,000 $5,640,000 $12,160,000 $26,080,000
Gross Profit (25%) 173,900 $650,000 $1,410,000 $3,040,000 $6,520,000
OPEX
Salaries $200,000 $400,000 $800,000 $1,400,000 $2,500,000
Marketing $100,000 $500,000 $1,000,000 $1,000,000 $1,000,000
Office and other $20,000 $30,000 $40,000 $50,000 $60,000
Total OPEX $320,000 $830,000 $1,840,000 $2,450,000 $3,560,000
EBIT -$146,100 -$180,000 -$430,000 $590,000 $2,960,000
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11. Kangarooo, Confidential
TEAM
Kangarooo, Confidential
Forest Ray
CEO and Co-founder
Lead designer at Viator
12 years of experience in UI and UX design
Passionate traveler, does regular trips around Australia
Luke McDaniel
CTO and Co-founder
Senior Developer at Google
9 years of experience in IT, product
development; Java, C++ and Swift expert
Creator of White Line day tour, one of the top
day tours in Melbourne on Viator
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12. Kangarooo, Confidential
MILESTONES
Kangarooo, Confidential
Launched
Kangarooo
Beta
Sep’16
Achieve 100
unique bookings
May’17
Close seed round
investment and
start hiring key staff
Jun’17
Launch
Paid Ad
Jul’17
Release first travel
guides and launch
Business Retreats offers
Sep’17
Get 1000 unique
bookings and launch
Kangarooo tours
Nob’17
Get 3000 unique
bookings and $100,000
in gross sales
May’18
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13. Kangarooo, Confidential
THE ASK
We’re looking for $500,000 in funds to sustain
and grow the company over the next 12 months
Kangarooo, Confidential
Founders Compensation
($120k)
Hire Key Staff
($270k)
SMM manager, 2 Support
agents, 4 tour guides,
Android developer
Marketing
($80k)
Paid Ad, Freelance content
writers for travel guides
Office and Other
($30k)
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