Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name Exact Target

1. marketing cloud
HOW TO OPTIMIZE YOUR LEAD
GENERATION PROCESS USING
MARKETING CLOUD
www.cloudalyze.com

2. An upgrade of your lead management attempts empowers sales
groups to transform prospects all the more as often as possible
and improve consumer loyalty scores. As indicated by the Sales
Lead Management Association, companies neglect to catch up on
80% of all leads produced, suggesting there is a clear scope of
improvement where numerous organizations can move forward.
Even though lead management falls typically under a sales group's
domain, it shouldn't have a place exclusively with any one unit.
Marketing, sales, and client benefit each assume an essential job
in guaranteeing leads are legitimately overseen. By developing
comprehensive procedures that are combining through different
units, preparing your partners on lead management best
practices, and utilizing creative innovation, for example, lead
management sales programming, you can guarantee your best
leads stay in your pipeline.
Eventually, renewing your lead management procedure with the
appropriate individuals and programming will undoubtedly
create a positive impact on your organizational bottom line.
Introduction :

3. Table of
Contents
Safe buy-in for Sales & Marketing
Use Marketing Automation
Locate multiple sources
Evaluation of your leads
Gather majority data in the top of the funnel
Evaluate your data in innovative ways.
Create high-quality content in the entire funnel
Customer Satisfaction is a Top Priority !
Build a consolidated performance management
procedure
04
05
06
07
08
09
10
11
12
www.cloudalyze.com

4. The fundamental part of effective lead management is marketing
and sales alignment. Lead management is typically the
responsibility of the sales group, however making compatibility
between these two essential units regularly sets the phase for
regardless of whether an organization will have the capacity to
dependably produce, sustain, and convert the ideal leads.
The primary objective is to accept the traditional definitions, build
up a procedure which integrates the dealing in respect to the
complete sales funnel, and exchange duty to different parties
once they've been notified of the expectations. Create meaningful
terms and distribute the data to everybody who'll be utilizing
them. When you have told all marketing and sales colleagues
about the different KPIs that will be utilized to evaluate the lead
management framework, request affirmations which are written
from them that show they see how these duties fit with their jobs.
Chapter 1
Safe buy-in for sales and marketing
alignment via every suitable party
4www.cloudalyze.com

5. Marketing automation tool has been a power for good in the world
of business. It opens new roads for captivating in with prime leads,
makes customization less demanding, and helps reps get over
with tasks that keep on repeating, so they can more readily
interface with potential customers. This reality, nonetheless,
shouldn't be interpreted as meaning that depending on marketing
automation is all you require.
Marketing automation all alone is certifiably not a replacement for
lead management programming, or for building a robust
framework for observing lead management from initial client
perception. Discover techniques to coordinate marketing
automation with CRM programming so your different colleagues
can provide a smooth experience, right from the time it starts, till
the point it ends. Organizations that exceed expectations at lead
management develop well-composed systems for connecting
with leads in different ways, and after that place the appropriate
individuals and the appropriate innovation into those structures
for a substantial effect.
Chapter 2
Use marketing automation in a well-
planned way for the most significant
effect.
5www.cloudalyze.com

6. Numerous marketing executives jump at the chance to stay with
what they know functions well. This inclination becomes logical
when you consider the particular difficulties of the occupation:
Out of a large number of chances, marketing executives are
entrusted with routinely distinguishing the correct customers at
the ideal time. When they strike on a channel that provides
dependable outcomes, it seems logical that they get settled in that
job.
The substances of most businesses mean the sources of B2B
transformations often keep changing. The usefulness of particular
channels is always in motion because of innovation, industry
advancements, and administrative issues, so marketing
executives and salespeople must cast a wide net to generate the
best leads. This activity is foremost: According to the 2017 B2B
Lead Generation Report, generating top-notch leads was both the
major priority for 90% of the marketing reps studied (68%), and
the most crucial test showed (59%)
Chapter 3
Locate multiple sources to generate
top-notch leads
6www.cloudalyze.com

7. As per information from B2B marketing professionals, there is as
yet a huge open door for most organizations to enhance their lead
scoring procedures. One report shows that a shocking 79% of
organizations had not built up any formalized lead scoring
framework. By presenting a scoring structure, team supervisors
can change their lead generation efforts from an issue which is
high in quality into one that is information driven.
This is one job where marketing automation is exceptionally
profitable. With well-described customer profiles set up, you can
utilize your marketing automation stage to continually sort client
information and select on scores that can be connected without
being unbiased. By administering a straightforward lead scoring
framework, your marketing partners can utilize exact details by
getting to know their choices and deliver their sales associates
with the ideal leads.
Chapter 4
Create a set of rules to evaluate the
value of your leads
7www.cloudalyze.com

8. The more data you can give your colleagues toward the start of the
lead nurturing procedure, the better prepared they will be to
convey a very much organized encounter all through the client
venture. In this way, a crucial part of your lead management
framework must be a promise to acquiring information from your
leads early and regularly. To prevail in this endeavor, you require
successful coordinated effort between different teams, including
IT management, website creation, and maintenance, content
development & marketing followed by sales.
Chapter 5
Collect as much information as possible
near the highest point of the funnel
Members from these groups will be in charge of
undertakings, for example,
 Scrutinizing landing pages on email marketing
content
 Guaranteeing that the information is acquiring forms
trail CTA buttons.
 Making a web encounter that usually manages your
leads to volunteer data.
 Evaluating lead management CRM programming for
absent or out of date information points.
 Catching up with leads when information is
insufficient.
8www.cloudalyze.com

9. When you have methods set up to gather the information you
require, it is additionally essential to guarantee it is sorted out
naturally and evaluated comprehensively. It is uncertain that the
individual who finishes specific information fields will be the
primary representative who should get to it, which is the reason it
is so vital to have measures that outline when and how
information must be filled in different frameworks and guarantee
that everybody who should get to it has had appropriate preparing
in said frameworks.
Keep in mind that information can enable you to take your lead
age management from fair to remarkable, yet it will take time to
settle down gradually. Just after you have set strict rules for
company and evaluation, you'll be able to follow up on the insights
you have acquired on your potential customers.
Chapter 6
Evaluate, arrange and leverage your
information in unique ways
9www.cloudalyze.com

10. As we go through the lead management information pipeline, we
go from acquiring to association and evaluation; lastly, we come to
utilization. Content is one of the most productive elements your
company has when attempting to enhance your lead
management, and utilizing information given by your potential
customers is essential in developing a creative content generation
that is high in quality at each phase of the client's venture.
Each section that collaborates with leads and clients all through
the procedure can make utilization of content enabled by
information. Utilize advanced information evaluation to discover
what sorts of articles, blog posts, and informative online e-books
your readers need depending on their replies. At that point, ask
everybody with creating those advantages. In numerous
organizations, marketing executives are disappointed since they
feel their quality content isn't being utilized, while 65% of sales
representatives at the same time report they don't have the
accurate content to send to their potential customers. You can
avoid this situation by committing yourself to high-quality content
creation in all phases of the purchasing funnel.
Chapter 7
Create high-quality content in the
entire funnel
10www.cloudalyze.com

11. By the day's end, effective lead management is just the aggregate
of different individuals and procedures meeting up to implement
on the client experience. When you regularly recognize the
accurate purchasers, expertly demonstrate to them why your
product is essential to them, encourage them through the
experience, and reply at each stage, at that point, you give them
what they have to settle on a good buying choice.
In your preparation programs, you should ingrain in everybody
the significance of conveying an excellent client encounter —
dependably. Marketing executives must comprehend the
planning of lead conversion is integral to the experience.
Salespeople must have faith in marketing whose sending them
qualified leads that deserve consideration. Customer support
experts should gladly deliver the obligation of executing on the
majority of the assurances their partners made before.
Chapter 8
Make sure of making customer
satisfaction a top-priority
11www.cloudalyze.com

12. No procedure in a B2B-centered company is excluded from
needing an organized performance management procedure that
depends on characterized metrics and thorough analysis, and
lead management is no exclusion. In any case, it isn't sufficient for
each aspect of the lead management cycle — marketing, sales,
and client support — to have their frameworks for following the
productiveness of the program.
Effective lead management is a consolidated program, and any
performance management procedure connected to it should also
be incorporated. You should evaluate systems, for example, email
marketing, content creation, lead conversion, and client support,
etc. This is the best way to perform a comprehensive evaluation of
the process you have set up.
Chapter 9
Build a consolidated performance
management procedure
12www.cloudalyze.com

13. If you want to grow your sales & marketing and establish a
transparent sales & marketing procedure, you need an easy-to-
use Customer Relationship Management system. Salesforce
Marketing Cloud allows you to be customer-centric, operate with
ease, market with smarter AI, manage B2C or B2B, and connect
every interaction.
With the help of Salesforce Marketing Cloud, you can avail the
following exciting benefits:
Increased revenue growth
Increased customer satisfaction
Increased return on investment (ROI)
Increased customer retention rates
Increased customer acquisition (i.e., audience and list growth)
More willing to recommend
Less likely to cancel/churn
32%
36%
23%
23%
23%
28%
33%
Marketing Solutions
that will make
Your Business More
Productive
13www.cloudalyze.com

14. 14www.cloudalyze.com
marketing cloud
The Salesforce Marketing Cloud enables your business to make
the most of every customer interaction — creating personalized,
cross-channel customer journeys that deliver exceptional brand
experiences across email, mobile, social, Web, and more.
Conclusion :

15. Discover the #1 marketing platform
for consumer engagement at scale.
marketing cloud
: +1 (408) 368-6314
: (+91) 7558236210
: sales@cloudalyze.net
: info@cloudalyze.com
: www.cloudalyze.com
Know more about products
and services?
About Cloudalyze :
As a Salesforce Silver Consulting Partner,
we use Salesforce’s industry leading
products to help B2B and B2C companies
build intelligent, omni-channel platforms
that focus on the necessary things.
Watch Demos Other Whitepapers