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Coca-Cola Integrated Marketing Communication

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Analysis of Coca-Cola's integrated marketing communications strategy. Review of the "Open happiness" campaign from a semiotics standpoint and overview of marketing activities using this theme.

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Анализ на маркетинг-стратегията на Coca-Cola. Преглед на кампанията "Отвори път на щастието" от гледна точка на семиотиката и разглеждане на маркетингови активност на тази тема.

Published in: Business, News & Politics
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