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iOL Digital Approach to Facebook Ads


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We think investing all your Facebook ads budget on New Like ads alone is not the best. -,

In the following slides we share our approach to Facebook ads, as well as the more innovative ad units one can utilise to better utilise the Facebook ads platform.

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iOL Digital Approach to Facebook Ads

  1. 1. iOL Digital Marketing Services Approach to Facebook Advertising
  2. 2. We think focusing your entire Facebook ads budget On only New Page Fans
  3. 3. 1. Chances are only 10% of your existing page fans see your Facebook page posts So you're investing good money purely in fan numbers - 90% of whom may not see your posts in the coming 28 days The Bigger the Facebook Page, the Harder it is to Reach Fans – April 2013 Source
  4. 4. 2. As 90% of your community does not see your posts – our first priority should be to reach deeper into this community Not only do posts driving reach of page posts help better realise existing Facebook fan bases – they falls much cheaper than Page Like ads Use Facebook Ads… to fight Facebook Edgerank – responsible for why only 10% of your fans see your posts
  5. 5. In addition to helping create Facebook ads that drive reach of page posts Following are 3 additional lesser known Facebook ad units, we at iOL Digital can help withiOL Digital Marketing Services
  6. 6. 1. Advertise to your eMail or SMS database on Facebook • If you have email or SMS records of your existing customers – we can help advertise only to them on Facebook • These advertising units cost the same or lesser than regular Facebook ads – and can help you keep in touch with and win back repeat customers in a highly cost effective manner
  7. 7. 2. Advertise to audiences similar to your existing customers on Facebook • By uploading your existing customer email address or phone numbers, Facebook will match the attributes similar to our existing audience • And help project the similarities they have – to 85 million+ Facebook users from India or those around the world • We can then target our ads to specific cities, genders and age demographics
  8. 8. 3. Advertise within your local area of geographic vicinity Map Shows Mumbai and Potential Local Audience Reachable via Facebook Ads South Mumbai Eastern Suburbs Western Suburbs West End East End Navi Mumbai
  9. 9. We can also help create truly customised campaigns, be it targeting Facebook users who consume brands similar to yours, or basis where they went to college or school.
  10. 10. What do Facebook Ads Cost? • Facebook is a dynamic market place where advertising rates depend on your targeted audience • We suggest upwards of Rs. 5,000 for a great Facebook Ads Campaign
  11. 11. Reach us on or 98339 04120 for further details! iOL Digital Marketing Services