Monbaby - sleep sensor in a smart button


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Monbaby is a baby monitor in a button that sends baby's movements to a parents smartphone so that they can sleep with a peace of mind.

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  • by actively warning parents of any anomalies, for example, when the baby turns on its stomach. Parents can get additional piece of mind by periodically glanicng on the Monbaby screen to make sure their baby is OK
  • As opposed to passive systems currently on the market, such as baby cams, which require parents to be alert and watching the screen
  • Alleviate anxiety about SIDS“Sleep better” application for parents of newbornsAttached on almost any article of clothingRuns on coin-cell batteryCompatible with all Bluetooth Low Energy devicesEasy add-on to existing monitoring solutionsCollects data for Big Bio-Data AnalyticsConcerns:TractionVery dedicated market of moms of newbornsMaintenance and running costMinimal maintenance required. Longer battery life compare to existing Bluetooth devices.SafetyInsignificant amount of radio frequency (RF) radiation. 1000 times < cell phones; 10 times < standard baby monitorNo dangerous cordsCompetition: we had a head-start of 2.5 years
  • I think shake detection is another great way to appeal to parents-to-be because of the Shaken Baby Syndrome: can't prevent it, but can deter it by monitoring and sending an alarm if a caregiver shakes the baby.
  • "Crowd-sourcing campaign" - this is confusing, not sure what's the goal of the campaignI think a timeline is in order here, I can put one together.Should we partner wih SIDS awareness orgs, such as this one: as part of the strateg?Should we mention partnerhips with insurance companies for reduction of premiums?
  • Monbaby - sleep sensor in a smart button

    1. 1. Monbaby Sleep sensor in a smart button
    2. 2. • • • • • • • Sends baby’s movements to parents smartphone Universal attachment and applicable for all ages Working product Winner of Wearable Tech. IWC 2014 CES 2012: Freescale booth Partnership with TI and Freescale Solicited interest • • • US army distributors Canadian care center for seniors New Zealand baby care centers 2
    3. 3. • • Idea: Big Data analytics of sleep of newborns and elders and anyone in between Markets ◦ Newborns ◦ Elders ◦ Bio-Data analytics for insurance companies and medical institutions • Team – Wall Street professionals with data analytics experience 3
    4. 4. • Monbaby– wearable, realtime, wireless sensor • Fully functional 5th generation product • Measurements are done in realtime • Signal is transmitted over Bluetooth (4.0) Low Energy • Wearable: attaches to any article of clothing 4
    5. 5. • Newborns • Bio-Data Analytics • Movement • Detection of abnormal • Breathing • Orientation sleeping patterns • Big Data in Bio- • Activity level • Data Seniors • • All of the above and Fall detection 5 Large number of sensors equates to a more sophisticated analysis
    6. 6. • Newborns – very dedicated market of concerned mothers, 4 million newborns and total of $7billion products sales a year, with Monbaby sales of $5million/year • • Elders - $319.5 billion sales in 2016 Bio-data analytics – health insurance is $620 billion revenue, possibility of exponential growth 6
    7. 7. Arturas Vaitaitis holds a Ph.D. in Experimental Physics from Columbia University. He has conducted fundamental research at the Fermilab National Laboratory in the field of particle physics, and has authored around 50 scientific publications. Over the past 12 years Arturas has worked on Wall Street with a focus on financial technology. He holds a title of a Managing Director and CTO of a financial start-up firm. His experience spans management, problem solving, data analysis and statistics. Arturas holds 1 patent related to IT industry, and is passionate about technology and its role in changing the world around us. Arturas grew up in Lithuania, went to MIPT College in Russia to study Physics, and came to settle in US. He currently lives in New Jersey along with his wife and 2 boys. 7
    8. 8. Local area network (LAN) Receiver hub Alarm system Computer with the receiver USB dongle Centralized database Parents pairing watch Smart phone Alarm system 60m – 200ft range Outside of transmission range 8
    9. 9. →Alleviate anxiety about SIDS • Sleep analyzer for parents • Attaches to any article of clothing • Superior antenna range • Runs on coin-cell battery, battery life is 5 weeks • Easy add-on to existing monitoring solutions • Collects data for Big Bio-Data Analytics 9
    10. 10. S Strengths W Weaknesses Alleviate anxiety about SIDS • “Sleep better” application for parents of newborns • Unique Bio-Data Analytics Library Bootstrap capital is not sufficient for afullscale launch Team requires further integration with eHealth Universal attachment on almost any article of clothing Superior antenna range and battery life O Opportunities • • • • Big Data in Bio-Analytics Seniors healthcare market Strategic partnerships with medical institutions, insurance companies, manufacturers Innovation and technology development T Threats • • New market entrants and competition with suffucient capital Large electronics manufacturers have an advantage in the hardware space 10
    11. 11. • Traction ◦ Very dedicated market of moms of newborns • Safety, regulatory and legal concerns ◦ Insignificant amount of radio frequency (RF) radiation. ◦ 1000 times < cell phones; 10 times < standard baby monitor ◦ No dangerous cords • Competition: universal attachment form-factor and we had a head-start of 2.5 years 11
    12. 12. • Fully functioning prototype, ready for manufacturing and for FCC certification • MMA8451Q Xtrinsic 3-Axis, 14-bit MEMS Accelerometer ◦ ◦ ◦ ◦ • Very sensitive Orientation detection Free-fall and motion detection Shake detection 2.4GHz Bluetooth low energy Systemon-chip CC2541 ◦ Enables BLE master or slave nodes to be built with very low power consumption 12
    13. 13. • Start marketing campaign (crowd-sourcing) – goal 1,000 backers • Complete certification process of baby product with FCC • Start manufacturing process • Integrate with other devices and start offering premium analytics • Direct sales to retailers, scale to 1,000-2,000 Units/month • Second product is Fall-Detection monitor for seniors market • 5,000 Units/month • Start FDA application and communication with medical institutions 13
    14. 14. For more information, please contact Or visit our website 14