Product Showcasing Macmillan Medical Communications
Insight
Nature Publishing Group
Nature Clinical Collections
Clinical Handbooks
Drug Monographs <ul><li>A brief report of a drug with detailed description of the pharmacological profile, safety, clinica...
Disease Monograph <ul><li>A series of newsletters focusing on one particular disease condition, with reviews and write ups...
Case Files <ul><li>A series of case reports in clinical medicine noted for their rarity of occurrence, novel treatment mod...
Clinical Update Series <ul><li>Periodic updates in the form of newsletters, 4-pager cards, tabloids, creating a brand reco...
Compilation/Abstract Booklets <ul><li>A compilation of review articles, abstracts, or summaries of articles in a booklet f...
Ready Reckoners <ul><li>Our range of Ready Reckoners are clinical guides for physicians and patients for making healthcare...
Journal Scan <ul><li>Journal Scans are compilation of the most relevant clinical data on disease and/or molecule. </li></u...
Patient Education Info <ul><li>A well educated patient is not only an advantage when trying to explain the disease conditi...
Clinical and/or Patient Education Atlases Our range of patient information series include: -- patient information leaflets...
Medical Braces <ul><li>At Macmillan, we believe in devising ways to ensure the product and molecule stay imbibed in the ph...
Clinical Decisions Made Easy <ul><li>CDME series is a compilation of guidelines and algorithms aiding everyday clinician p...
Calendars & Tabletops <ul><li>We make custom-ordered calendars for our clients catering to clinicians across the region. <...
Annual Diaries <ul><li>Annual diaries are custom made for clients depending on their requirement of page-a-day, 2 days-a-p...
Contact Us We would love to hear from you!  Please feel free to contact us for any product or services related query: Macm...
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Macmillan Medical Communications India

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Macmillan Medical Communications India

  1. 1. Product Showcasing Macmillan Medical Communications
  2. 2. Insight
  3. 3. Nature Publishing Group
  4. 4. Nature Clinical Collections
  5. 5. Clinical Handbooks
  6. 6. Drug Monographs <ul><li>A brief report of a drug with detailed description of the pharmacological profile, safety, clinical efficacy and recent developments on the molecule. </li></ul><ul><li>In sync with molecule launches, we also propose series on the clinical efficacy, clinical usage and clinical case reports depicting its employment in various phases of launch. </li></ul><ul><li>E-detailing for the same for aiding MRs across the country are also tailor-made suiting the client’s target focus. </li></ul>
  7. 7. Disease Monograph <ul><li>A series of newsletters focusing on one particular disease condition, with reviews and write ups. </li></ul><ul><li>Each issue is a complete newsletter on the disease condition with its description, management options and expert opinions put in by some of the leading names in the country. </li></ul><ul><li>Each issue contains review articles summarized and crisped into the best possible format to make for interesting and informative reading for the doctor. </li></ul><ul><li>Some issues would also contain practice points and/or algorithms depicting the treatment process followed in the case to make easier understanding and retention for the reader. </li></ul>
  8. 8. Case Files <ul><li>A series of case reports in clinical medicine noted for their rarity of occurrence, novel treatment modality, discussions or novelty in clinical practice. </li></ul><ul><li>Case reports either from our eminent panel of clinicians or from reputed journals depending upon the client’s preference. </li></ul><ul><li>Packaging into 4, 8 and 20-24 pager newsletters discussing the case with its clinical history, treatment and discussion following the cure mode chosen. </li></ul>
  9. 9. Clinical Update Series <ul><li>Periodic updates in the form of newsletters, 4-pager cards, tabloids, creating a brand recollection advantage for physicians and other healthcare providers. </li></ul>
  10. 10. Compilation/Abstract Booklets <ul><li>A compilation of review articles, abstracts, or summaries of articles in a booklet format to provide a one-stop-shop solution to the need for latest information on a particular molecule, disease condition or conference. </li></ul><ul><li>Contents for each issue are carefully selected by a leading physician of India in the particular area of therapeutic expertise. </li></ul>
  11. 11. Ready Reckoners <ul><li>Our range of Ready Reckoners are clinical guides for physicians and patients for making healthcare information dispersal easier and more widespread. </li></ul><ul><li>These range from clinical calculators, ICU Handbooks for interns, patient information leaflets for pain management or continuing medical therapy, guidelines, storage information and instructions for usage of special medicines. </li></ul>
  12. 12. Journal Scan <ul><li>Journal Scans are compilation of the most relevant clinical data on disease and/or molecule. </li></ul><ul><li>These data are skimmed from the maximum impact journals in healthcare from across the world. </li></ul><ul><li>Important data is highlighted in the scan and summarized as “take home points” in the end. </li></ul><ul><li>Data also includes most recent conference proceedings from across the globe. </li></ul><ul><li>Data can also be packaged into CDs with abstract booklets for easy reference for physicians. </li></ul>
  13. 13. Patient Education Info <ul><li>A well educated patient is not only an advantage when trying to explain the disease condition to him, but also one who will follow the regimen and procedures regularly ensuring better disease management. </li></ul><ul><li>Our line of patient and consumer education brochures are for patients and groups at-risk to promote healthy living and managing and preventing disease.  Topics include cardiology, diabetes, dermatology, orthopedics, neurology and nephrology to name just a few of those. </li></ul>
  14. 14. Clinical and/or Patient Education Atlases Our range of patient information series include: -- patient information leaflets -- patient information booklets -- patient information atlases -- patient information cards -- patient record keepers -- patient workbooks
  15. 15. Medical Braces <ul><li>At Macmillan, we believe in devising ways to ensure the product and molecule stay imbibed in the physician’s minds. </li></ul><ul><li>Therefore, where bulky articles might not be such a great idea to print, these can be packaged into CDs and the summaries of these articles can be printed as a supplement to the CD. </li></ul><ul><li>Physicians call it ease-of-usage, we call it medical braces… </li></ul>
  16. 16. Clinical Decisions Made Easy <ul><li>CDME series is a compilation of guidelines and algorithms aiding everyday clinician practice. </li></ul><ul><li>These algorithms have been published in reputed journals and are reviewed by eminent authors in the therapeutic area in discussion. </li></ul><ul><li>Guidelines supporting the algorithm are also published alongwith to authenticate and make the product more credible. </li></ul>
  17. 17. Calendars & Tabletops <ul><li>We make custom-ordered calendars for our clients catering to clinicians across the region. </li></ul><ul><li>Calendars are either single-sheet poster designs or 12 sheets month-wise calendars. </li></ul><ul><li>Each leaf of the calendar contains clinically relevant content, either in the form of images or information for patients which can be useful in a clinic. </li></ul><ul><li>The important medical events/conferences are ear-marked for ready reference and information regarding contacts of the event organizers added for ease of registration. </li></ul>
  18. 18. Annual Diaries <ul><li>Annual diaries are custom made for clients depending on their requirement of page-a-day, 2 days-a-page, planner or comprehensive formats. </li></ul><ul><li>Each page of the diary contains a clinical quote of importance depicting the molecule in focus. </li></ul><ul><li>Each month is separated by a 4-color advertisement of the brand. </li></ul><ul><li>First 12-16 pages custom made as per client’s requirements; these can be: </li></ul><ul><li>algorithms </li></ul><ul><li>important information on the disease condition </li></ul><ul><li>important data </li></ul><ul><li>clinical calculators </li></ul><ul><li>guidelines </li></ul>
  19. 19. Contact Us We would love to hear from you! Please feel free to contact us for any product or services related query: Macmillan Medical Communications An exclusive partner of Nature Publishing Group 3A, 4 th Floor, DLF Corporate Park, DLF Phase III, Gurgaon- 122002 E-mail: [email_address] Ph No. +91-124-2881053 | Mob: +91-9820268401

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