this presentation is made to sensitize the marketing teams in pharma industry, and this is an individual opinion and raw thought...

1. 900,000
Cost of your
Presentation is…

2. Have you
ever thought
of???

3. discussion
points for
Respecting the value of time
Its time to calculate ROI of presentation
Empowering the team through effective presentation
Presentation by
ICS Varma
CiplaSAP Core team, India
* This presentations is made for sensitizing the marketing
team(impulse) in Cipla Ltd.,

4. Launching
You are

5. Yesterday today tomorrow
50%17% 70%
To increase
market
share
And overall
presence in
the market

6. Planned a
Video
conference
Because this is
the most
feasible and
cost effective
mode of
launch
available

7. You have
sent the
communication
to the team

8. Final count
down started

9. And
Ready for the
final take off

10. the story is
perfect…
till this stage

11. But have you
ever calculated
the cost
incurred
for your
presentation? Hmm!!!

12. Urology, Supra are,
Critical care
consider one of
the smallest
division in Cipla
Let us see an
example

13. 182 Territory
managers
2 Product managers
1 Medical services
48 Business
managers
3 HO managers
15 Sales managers
the team
involves in a
launch

14. Expenditure in lakhs +
No of effective man ours
1 2 3 4 5 Total cost
HO
SM
BM
TM
VC Charges
6*8=48 hrs
48*8=384 hrs
15*8=120 hrs
182*8=1456 hrs
40*8=320 hrs
Calculate the
cost involved

15. So….
add value
through
your
presentation

16. Because
time
is Money

17. CostofthisPresentation
Lets take our
1st step

18. 2 Sr PMs
4 PMs
3 HO managers

19. Expenditure in lakhs +
No of effective man ours
1 2 3 4 5 Total cost
HO Mgr
PMT
48*8=384 hrs
6*3+18 hrs
182*8=1456 hrs
3*3=9 hrs +20=29hrs

20. Time is money1
Let your presentation a powerful tool of marketing
Always consider your presentations as investment
Ensure proper returns from your presentation
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21. Google images
Resources
Slideshop free templates(www.slideshop.com)
Slideshare’s inspiring presentations
ICS Varma
http://www.slideshare.net/varmaics
THANKS