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Effectiveness of social media as a marketing tool

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a research study based on effectiveness of social media as a marketing tool. now a days social media influencing the purchasing decision of consumers, that's why it’s important to know how it works !
also have some recommendations to improve it.

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Effectiveness of social media as a marketing tool

  1. 1. INTRODUCTION Over the past 40 years, we have experienced a radical shift in how business is conducted and how people interact. The introduction of personal computers, the Internet, and e- commerce have had a tremendous impact on how businesses operate and market. Thus social media influencing the purchasing decision of consumers, that's why it’s important to know how it works ! research study on effectiveness of social media as a marketing tool
  2. 2. OBJECTIVES 1. To Explore: to which extent the social media influences buying decision of consumers. 2. To study: the gap between consumer expectations from Social media and its performance. research study on effectiveness of social media as a marketing tool
  3. 3. 3. To suggest strategies: to fill the gap between expectation and performance to improve its effectiveness. research study on effectiveness of social media as a marketing tool
  4. 4. FINDINGS 1. Online buying behavior is more popular in youngsters than other age groups. 2. Once anyone get to know about any product, they first research, gather opinions & read blogs about them on social media. 3. The buying behavior is motivated by to find the reaction of their friends on the selected brands. research study on effectiveness of social media as a marketing tool
  5. 5. 4. Concrete and timely information to the needed consumers increases the effectivity of buying behavior on social media. 5. Most people follow a brand page through a friend invitation on social media. 6. Almost every consumer used to go to brand page to get to know about exclusive offers. research study on effectiveness of social media as a marketing tool
  6. 6. 7. The brand following soon converted into brand purchasing if marketing strategies would be designed according to consumer’s expectations. 8. Also there’s a gap between consumer expectations and actual delivery due to this some are not happy with this. 9. And in the last, brand pages do not respond quickly to the issues raised by the consumers. research study on effectiveness of social media as a marketing tool
  7. 7. CONCLUSION 1. Unlike traditional marketing, social media marketing is more effective as it provide the pool of opportunities. 2. People trust more on the word created by their friends and peer group on social media. 3. Reaches the Required audience quickly by creating the buzz. research study on effectiveness of social media as a marketing tool
  8. 8. 4. As everything done online so it helps to lower the cost of promotional marketing. 5. Businesses today are engaging more to the customers than ever before and the base of this engagement is high quality and relevant information. 6. The medium is growing very fast but still there’s something missing… so it’s time for the companies to make effective strategies to win larger share of business through this revolutionary medium research study on effectiveness of social media as a marketing tool
  9. 9. RECOMMENDATIONS To fill the gap : 1. Provide the exact Content that your Visitors Want. 2. Respond to the complaints quickly. 3. Meet the expectations of your customers by providing them high quality product. 4. Ensure you follow-up all these. research study on effectiveness of social media as a marketing tool
  10. 10. REFERENCES 1. ABU BASHAR 2. IRSHAD AHMAD 3. MOHAMMAD WASIQ research study on effectiveness of social media as a marketing tool
  11. 11. research study on effectiveness of social media as a marketing tool

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