The Present And The Future Of Online Advertising

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What are the roots of crisis in the triangle of classic media, marketing and PR. What are the actual situation in e-advertising, and what we can expect in near future.

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The Present And The Future Of Online Advertising

  1. 1. The Present and the Future of (e) Advertising Dragan Varagi c, E-business Consultant , Program Manager for E-business postgraduate studies – FTN, Novi Sad www.draganvaragic.com , www.iimeuro.ns.ac.yu , www.pretraga.co.yu FONKLAME 2009
  2. 2. Present of Advertising & PR FONKLAME Traditional Media
  3. 3. Present of Advertising - AIDA FONKLAME Copyright © Zenit OptiMedia 200 8 Copyright © 200 3 Prentice Hall - E-marketing 3rd edition, Strauss, El-Ansary,Frost A TTENTION I NTEREST D ESIRE A CTION A WARENESS ADVERTISING PUBLIC RELATIONS PERSONAL SALES MASS SALES SALES PROMOTION HYPERMEDIA
  4. 4. Present of Advertising – Brand Vs. Direct FONKLAME Branding Vs. Direct-Response Advertising Copyright © 2008 2HotMarketing
  5. 5. Present of Advertising – Media Consumption FONKLAME 2005
  6. 6. Present of Advertising – Media Consumption FONKLAME 2005 www. online-publishers .org
  7. 7. Present of Advertising – Media Consumption FONKLAME 2005
  8. 8. Online Advertising Share www.draganvaragic.com FONKLAME Copyright © Microsoft India 200 8
  9. 9. Online Advertising Share - Medi a www.draganvaragic.com FONKLAME Copyright © IAB 200 8 www. iab.net
  10. 10. Online Advertising Share - ROI www.draganvaragic.com FONKLAME www. marketingsherpa . com
  11. 11. Context in Problems – PPC “ blindness ” Copyright © 200 5 Cornell university Copyright © 200 8 Cornell university When did you click on contextual ad last time ? FONKLAME
  12. 12. Correct Online Advertising – KPI Do you know what are KPI? FONKLAME
  13. 13. Correct Online Advertising – KPI www.draganvaragic.com FONKLAME Do you know what are KPI? Copyright © 2007 eConsultancy.com
  14. 14. Inbound Vs. Outbound Marketing www.draganvaragic.com FONKLAME Copyright © 2008 HubSpot.com
  15. 15. Content Marketing www.draganvaragic.com FONKLAME www.vizedu.com
  16. 16. Content Marketing – Content Sharing - SMO www.draganvaragic.com FONKLAME Social Media
  17. 17. Content Marketing ~ PR www.draganvaragic.com FONKLAME Copyright © 2007 Paul McKeon Copyright © 2008 Junta42 ONE-TO-MANY Emails, Ads, PR, PPC, Offline tactics DEEP DIVES White Papers, Case Studies, Brochures, etc. ONE-ON-ONE PowerPoints Letters Warranties
  18. 18. Content Marketing – Future: Open Web www.draganvaragic.com FONKLAME
  19. 19. Content Marketing - Example www.draganvaragic.com FONKLAME www.positive.rs
  20. 20. Online Advertising and Serbia www.draganvaragic.com FONKLAME <ul><li>More than 3 million EUR is the estimation of e-advertising market in Serbia ( unofficialy it is more than 5 mil l ion EUR) for 2008. </li></ul><ul><li>Blic.rs and B92.net hold more than 50 percent of that market . </li></ul><ul><li>P PC share for 2008 is about 25 percent . </li></ul><ul><li>The most visited Serbian sites have more than 500.000 uniue visitors per month . </li></ul><ul><li>Serious traffic in Serbia have the sites with more than 20.00 0 visitors per day or more than 300.000 per month . </li></ul>
  21. 21. What to Take From This Lecture ? www.draganvaragic.com <ul><li>Study actual types of (online) advertising . </li></ul><ul><li>Create a blog, add Google Analytics, and have a good look of RSS usage . </li></ul><ul><li>Learn to create relevant content (text, pictures, audio, video – as you wish) . </li></ul><ul><li>Study how to use social media for the organization’s goals achievement . </li></ul><ul><li>Concentrate on the results (KPI). </li></ul>FONKLAME
  22. 22. I na kraju… www.draganvaragic.com FONKLAME www.themeatrix . com
  23. 23. Aktuelno stanje ogla šavanja u svetu i budućnost (e)-oglašavanja Dragan Varagić , www.draganvaragic.com , www.iimeuro.ns.ac.yu , www.pretraga.co.yu FONKLAME 2009 Questions?

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