Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

A Mini Guide on How to Use Twitter, The Right Way


Published on

Twitter is an increasingly important social network to be on. You'd get to meet many different people apart from the fact that it'd be a source of traffic or even revenue. Download or read this guide to find out how to use Twitter better

Published in: Business, Technology
  • Be the first to comment

A Mini Guide on How to Use Twitter, The Right Way

  1. 1. The Mini-Guide To Twitter Domination
  2. 2. Twitter is humongous and is still growing. At its last count, Irfan Ahmed of Social Media Today pointed out that there are now 231.7 million active users on Twitter and at least 100 million of them log into Twitter daily. Only 52.7 million of these users are in the U.S. Ev- ery second, we have about 5000 tweets and at least 3 million web- sites integrate with Twitter. Yet, all is not well for thousands of small businesses trying to make their presence count on Twitter. So, here’s exactly what you should be doing to make sure that your presence — apart from the time, ef- fort, and resources that you’ll spend – really works for you: Follow the 50-30-20 Rule Be an evangelist. For Things That You Love. Everyone loves attention. We are human, after all. So, why not give it to them? We did learn that it’s always nice to make someone else’s day, and if all it takes is a Tweet, why not do it? Dig into your list of followers and give out praise. Just like that. Don’t bother if you don’t get any reactions, thanks, or if no one re- ciprocates. Just do it for the sake of doing it. Here’s how you can shower praise or maybe just make mentions about your followers: Retweet with a comment Everyone with a finger and a button can retweet. What’s more im- portant is to add a dash of your own personality to retweets and then almost making them your own (although they aren’t). Adding a
  3. 3. comment, question, or remark great enhances your Twitter update’s sex appeal. Here are a few examples: Give away random insights Your followers follow you on Twitter because they expect you to bring insights and ideas to them, right to their Twitter stream. They don’t want to hear what you did over the weekend and they also want you to be concerned about the number of updates you push out on a regular basis. An effective way to share insights is to make a collection of them related to your niche and share them (after scheduling, of course). Make sure you credit sources. With all that content stretching into reams of text, sometimes little 140-character insights are a welcome addition to the rushed and tight space in your followers’ twitter streams. Cut down on the words and give insights, one tweet at a time. Of course, keep it relevant to your niche and make every “#twinsight” count. Further, be sure to give credits when due. Dig and share statistics Everyone loves statistics. They ooze credibility ( and they make you look smarter than most people). Statistics are also easy to find on- line. Dig into slides on Slideshare, infographics, and even monster pages with all sorts of statistics and research already ready for you. Take a pick from some of those statistics we compiled and published on Twitter:
  4. 4. Business-centric, personal comments You can’t talk of personality and voice without an opinion. Have opinion, will succeed. Eh? While you’d still be making sense to your followers — in business terms — you’d suddenly get personal and have a strong opinion of your own. These opinions can only do two things to your Twitter account 24 hours from an update going live: you’ll either get a couple of follows or unfollows. That’s clarity.
  5. 5. Ask Questions Your twitter engagement is never complete without a bit of provoca- tion. If there’s anyone who should start a conversation, it’s you. Go ahead and use intriguing questions for your followers. [ hint: aome of these answers can well be attributed and linked to. More love. More awesomeness] Make good use of “Follow Fridays” Most Twitter users are still old-fashioned and they’d use follow fri- days to just list a few of their respective followers. That’s boring. Instead, dedicate every friday for about 10 followers who’ve been actively communicating with you. Perhaps, there’s a thing or two you know about them? Maybe their own tweets gave away some information that you can use to your advantage. Get professional personal. Don’t push #FF updates like a machine. Here are a few ways to do it: -- Show your personality on Twitter. Show who you are and what you stand for. It’s a public place, for heaven’s sake, so be your best. -- Discover something your followers are passionate about. Go all out to find out what ticks them. -- Make it a point to take time out to craft the best possible #FF tweet. It’s an effort that’s like once in a week but it has a lot going for it. -- Respond to every piece of conversation that ensues your #FF tweet. -- Attempt to cover as many followers as possible each week. Try not to pick on the same set of followers again and again.
  6. 6. Go visual Use visuals, vectors, graphics, and photos for at least 40% of your Tweets. It’s not going to be easy, it’d demand a change in the way you update your Twitter account, and it’ll call for extra effort on your part. This would probably bring down the volume of your Tweets, and that’s a good thing because you’ll be forced to focus on the quality of your Tweets rather than the quantity. The folks at Twitter recom- mend you do this. Belle Beth Cooper of Buffer reports that using images in Tweets boosted their engagement rates by 18%. Fire up your graphics solution (Adobe Photoshop, Gimp, or Sumo Paint) and create graphics quickly that are relevant to your Tweets. When you do, they’ll look like this:
  7. 7. Conversations last longer than just Tweets Frederic Lardinois of notes that after analyzing bil- lions of tweets, a team from Sysomos found that only 29% of tweets ever get a reaction. Only 6% of these tweets are Retweeted within the first hour of the tweet going live. If you’ve been spending an hour everyday on Twitter just sharing your content, others’ content, and re-tweeting others’ content, plan to spend another hour for getting into conversations. The best way to make your tweets live for more their designated lifetime is to get into conversations. Get into conversations, nimble and smooth. Leave your comments, post your reaction, contribute with your insights, and give away your valuable suggestions. Don’t be afraid to say what you want to. Most conversations start with (#) hash tags and here are a few resources to help you delve into the world of hashtag-triggered conversations on Twitter: Tagdef WhatTheTrend Also, find a way to hack your way into conversations. If you were into digital marketing, for instance, use hashtags like to get into instant conversations with people looking for answers. #socialmedia #help #socialmedia #question #emailmarketing #help #emailmarketing #question #contentmarketing #inboundmarketing #digitalmarketing #landingpages #PPC #SEO #SEM #Blogging You get the drift, don’t you?
  8. 8. Make use of Twitter’s ecosystem Twitter, thankfully, has its own ecosystem of tools and directories for you to make use of. From Twitter analytics to Twitter directories, you have everything you need to automate, semi-automate, or just make your job easier. Start with any of the directories below: Twitterholic FollowerWonk Connect.Me LocalTweeps TweetFind ExecTweets Wefollow Twellow Play with Content Curation If you love content curation, you may also curate content and semi-automate updates using: Tweeted Times Curata Headslinger Spundge JuxtaPost Pearltrees Bundlr EverPost LinkedIn Pulse Pocket Prismatic Newsle Storyful Magnify Shareist Summify Curation Traffic Mass Relevance BagtheWeb iFlow Trap.It Postano PostPlanner RebelMouse Many other tools are available for social analytics, social trends, and social signals. If you’d like to manage your Twitter account (along with other social media accounts), you could use HootSuite, Social Oomph, SendSocialMedia, Sendible, and Buffer for Business.
  9. 9. As a measure of appreciation, You may share this report with your friends, acquaintances, staff, and business associaties. Looking for For More Guides, Hacks, and Tips On Digital Marketing? GIVE IT TO ME